- Creating interactive prototypes for enterprise healthcare insurance iOS mobile and desktop applications for 8K+ monthly users- Optimizing Figma workflows by creating scalable design systems, ensuring smooth development handoff- Collaborating with client sales, marketing, and design leadership to create product demos in accordance with brand guidelines- Performing QA testing prototypes to ensure optimal functionality and usability

- Working with clients to determine their requirements, timeline, budget, and deliverables while involving them throughout the design process from start to finish- Creating brand packages based upon client’s unique business needs and goals- Creating promotional print material for events (e.g. posters, brochures, branded merchandise, booth signage)

- Kicked off website redesign project with the goal to increase demo requests from site visitors (+30%)- Led end-to-end design process cross-functionally between product, development, marketing, and leadership teams- Conducted competitive analysis and utilized existing user research to understand the company's market segment needs, pain points, and motivations- Conducted a content and SEO audit to determine user behavior with current site design and identify key areas of… Show more - Kicked off website redesign project with the goal to increase demo requests from site visitors (+30%)- Led end-to-end design process cross-functionally between product, development, marketing, and leadership teams- Conducted competitive analysis and utilized existing user research to understand the company's market segment needs, pain points, and motivations- Conducted a content and SEO audit to determine user behavior with current site design and identify key areas of improvement- Consulted on next steps for higher SEO ranking (e.g. mobile-first and responsive design)- Structured redesign approach to support current SEO indexing standards- Created wireframes and the high-fidelity interface design with 3 collaborative feedback sessions- Handed off approved responsive designs to the development team with structural and interactive annotations and notes outlining intended page behavior Show less

- Strategized and executed desktop and mobile design solutions, resolving UI/UX issues by making data-informed decisions- Conducted user research with design team to refine design strategy and incorporate qualitative and quantitative feedback- Managed agile project timelines and delegated tasks collaboratively, ensuring timely delivery of high-quality work- Utilized whiteboarding and card sorting methods to create effective information architecture- Led the team in creating… Show more - Strategized and executed desktop and mobile design solutions, resolving UI/UX issues by making data-informed decisions- Conducted user research with design team to refine design strategy and incorporate qualitative and quantitative feedback- Managed agile project timelines and delegated tasks collaboratively, ensuring timely delivery of high-quality work- Utilized whiteboarding and card sorting methods to create effective information architecture- Led the team in creating polished high-fidelity designs, conducting regular stand-ups to maintain progress Show less

- Designed and managed the company’s brand strategy- Created the go-to-market strategy in collaboration with company stakeholders to serve DTC & B2B customers- Created content for social media channels and managed communications

- Worked cross-functionally between marketing, sales, and CX teams to write the first iteration of Bushel's sales playbook in collaboration with leadership- Supported the director of organizational development while facilitating a company-wide reorg to position the company for future growth and improve the efficiency of operations by aligning teams to a quarterly cadence of software delivery

- Built a member-based organization focused on educating and advocating for local hemp stakeholders (growers, processors and distributors) within the state of ND- Designed the branding and communication strategy- Built a board of 8 members representing different angles of the industrial hemp sector (growing, processing, R&D, transportation, retail, etc).- Advocated on behalf of farmer constraints to policymakers- Conversed with ND state leaders and C2Renew about fundraising… Show more - Built a member-based organization focused on educating and advocating for local hemp stakeholders (growers, processors and distributors) within the state of ND- Designed the branding and communication strategy- Built a board of 8 members representing different angles of the industrial hemp sector (growing, processing, R&D, transportation, retail, etc).- Advocated on behalf of farmer constraints to policymakers- Conversed with ND state leaders and C2Renew about fundraising efforts to purchase an open-access decorticator to aid in quality hemp stalk fiber production- Worked with local research Universities to produce feasibility studies and strategized proof of concept projects i.e. a tiny home built with hemp-based building materials Show less