Conducted studies across various research methodologies, including surveys, focus groups, and one-on-one interviews, to identify new opportunities for the organizationManaged data visualizations, project operations, and vendor operations to ensure the efficiency and quality of project executionInformed new products, programs, events, and services for AnitaB.org members and sponsors through quantitative and qualitative research findingsDrove social media strategy with data-driven insights and infographics and influenced the direction of philanthropy and marketing campaigns Served as the subject matter expert in data visualization, leading workshops and trainings on effective data storytelling and creating presentation templates and infographics for the entire organization

Played a critical role in building the agency's Analytics Department from the ground up, leading the development of project management processes, implementing data infrastructure, and designing optimal dashboards in Tableau to deliver actionable insights to clientsDeveloped and streamlined approximately 50 dashboards, saving 20 hours of work per week for client services team membersCollaborated cross-functionally with client teams to translate complex data into clear, impactful dashboards, improving decision-making and driving recommendations for key stakeholdersServed as an integral thought-leader and operations manager through the dissemination of analytics communications, documentation, and training materialsCreated market research and UX surveys, conducted interviews with client services teams, and analyzed and presented insights to senior leaders which fueled ideation and decision making

Directed and trained a team of five researchers to develop quantitative and qualitative insights through presentations and reports on consumer insights, brand assessment, and digital optimization for multiple clients per weekCreated and conducted surveys, extracted and manipulated data from SPSS, analyzed data in Excel, and translated findings into PowerPoint presentations and infographicsProposed and implemented solutions to workflow efficiencies that reduced time spent on visualization procedures

Compiled, analyzed, and translated data into digestible presentations and infographics on research insights and brand positioningAnalyzed dial response and qualitative data for program testing for clients like ABC, NBC, MTV, Discovery, and similar media companiesContributed to designing and ensured quality control of questionnaires and data reportingAdvised peers and superiors on improved design methods and company procedures Designed and illustrated over 100 icons to use in all future local news decksAssigned lead role on rebranding efforts shortly after starting this positionCreated a one sheet template and design parameters to be used for future project pitchesAnnotated shows or newscasts for program testing

I create brand strategies and marketing analyses for small businesses and startup companies. I manage projects in which I design marketing and communications materials for multiple mediums, including logos, websites, social media posts, and merchandise.

I assisted in coordinating brand launches by managing project budgets, creating materials, and researching clients' positioning. I also fulfilled invoices, filing, and travel itinerary.

I developed brand strategies for minority women-owned businesses and I researched and audited clients to design optimal brand identities. In addition, I scheduled, created, and researched content for the social media calendar. I was also responsible for designing surveys and assisting with event planning.

I was responsible for creating and articulating a marketing campaign to rebrand the company. I analyzed and organized data for market research and event planning. I also researched and contacted prospective clients and maintained partner relations through multiple communications channels.

I created and designed advertisements for promotions for each month. I trained iCLU Radio students how to host their own radio show through the use of sound boards, computers, and microphones in the studio. I contacted people on financial and business matters regarding promotions. I also attended school events to advertise iCLU's promotions and classes.