I am a UX designer with experience in packaging design and corporate identity, I am proficient in Adobe Illustrator and Photoshop. I am also skilled in front-end HTML and CSS development, integrating UX/UI designs into websites, I have experience in creating cohesive and attractive websites using platforms such as WordPress. I am skilled in layout development using tools such as Figma.I have had the privilege of working in marketing and branding agencies, leading design teams and contributing to the development of innovative web and eCommerce projects.
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Head Of User ExperienceInstitu Digital Feb 2022 - Jan 2023MéxicoInvolved in rebranding and creating meaningful experiences:-Led the brand renewal process for the car insurance division, working closely with interdisciplinary teams to modernise the visual identity and improve the user experience on digital platforms.-Developed and implemented new branding for an online design school, ensuring a consistent and compelling representation of the brand across all touch points. This included creating visual elements, and style guides and… Show more Involved in rebranding and creating meaningful experiences:-Led the brand renewal process for the car insurance division, working closely with interdisciplinary teams to modernise the visual identity and improve the user experience on digital platforms.-Developed and implemented new branding for an online design school, ensuring a consistent and compelling representation of the brand across all touch points. This included creating visual elements, and style guides and implementing user interface improvements.-I designed and developed online courses specialising in UX design, atomic design and figma. These courses were structured to provide students with practical knowledge and applicable skills, contributing to the success of the school and the training of professionals in the field of design.-I led a creative team responsible for designing visual content for beauty brands' social networks. I oversaw the creation of posts that reflected the brands' identity, increasing engagement and positive online perception.-Worked closely with marketing, development and product management teams to ensure a consistent user experience across all stages of the customer lifecycle.-Conducted market research and competitive analysis to inform design strategies. Used data and user feedback to continually iterate and improve design solutions. Show less -
Growth MarketerCentro Medico De Estética Y Rejuvenecimiento Dr. Juan Carlos Lloreda Oct 2021 - Feb 2022Distrito Capital, ColombiaStrategically led marketing initiatives to strengthen online presence and increase brand awareness.-Implemented effective SEO strategies that resulted in an 80% increase in search engine page rankings, improving the centre's visibility and generating a steady stream of organic traffic.-Managed and optimised customer service, ensuring a positive patient experience from the first interaction through to post-consultation.- Designed and implemented marketing campaigns… Show more Strategically led marketing initiatives to strengthen online presence and increase brand awareness.-Implemented effective SEO strategies that resulted in an 80% increase in search engine page rankings, improving the centre's visibility and generating a steady stream of organic traffic.-Managed and optimised customer service, ensuring a positive patient experience from the first interaction through to post-consultation.- Designed and implemented marketing campaigns focused on attracting new customers, using digital advertising, strategic collaborations and promotions to increase awareness and participation.- Designed and implemented marketing campaigns focused on attracting new customers, using digital advertising, strategic collaborations and promotions to increase awareness and participation.-I used analytical tools to evaluate the performance of the strategies implemented. Show less
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Design And Communication AnalystHigh Nutrition Company Sas Jun 2019 - Oct 2019Bogotá D.C., ColombiaI worked on projects related to pharmaceutical packaging design.-Coordinated the effective organisation of documents, ensuring the availability and accessibility of key information for pharmaceutical packaging design content. Maintained a structure that facilitated collaboration and efficient workflow.- Produced visual art, colour selections and graphic elements, ensuring they met industry standards and reflected the brand identity.Performed extensive pre-production… Show more I worked on projects related to pharmaceutical packaging design.-Coordinated the effective organisation of documents, ensuring the availability and accessibility of key information for pharmaceutical packaging design content. Maintained a structure that facilitated collaboration and efficient workflow.- Produced visual art, colour selections and graphic elements, ensuring they met industry standards and reflected the brand identity.Performed extensive pre-production reviews of packaging to ensure accuracy, consistency and compliance with regulatory requirements. Worked closely with quality and production teams to optimise processes-I inspected packaging stored in the warehouse, assessing its condition and ensuring it met quality standards. I made decisions about accepting or returning products according to established criteria. Show less
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DiseñadoraVolver Diseño Y Producción Ecológica Sas Oct 2018 - 2019
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Freelance En Anuncios GraficosGercor Industrial Jan 2016 - Jan 2018Bogotá
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Practicante Diseño Industrial Proyecto De InvestigaciónMandala, Grupo De Investigación Aug 2014 - Nov 2014Bogotá
Laura Tatiana Chaves Beltrán Education Details
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Industrial And Product Design -
Centro Colombo AmericanoEn Curso -
Design And Visual Communications, General -
Mercury CollegesAdvanced Diploma Of Leadership And Management
Frequently Asked Questions about Laura Tatiana Chaves Beltrán
What is Laura Tatiana Chaves Beltrán's role at the current company?
Laura Tatiana Chaves Beltrán's current role is Design | UX Design | Service Design | Front-end |.
What schools did Laura Tatiana Chaves Beltrán attend?
Laura Tatiana Chaves Beltrán attended Acámica, Universidad Autonoma De Colombia, Centro Colombo Americano, Servicio Nacional De Aprendizaje (Sena), Mercury Colleges.
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