Terence Lau Email & Phone Number

Perth, Western Australia, Australia

Perth, Western Australia, Australia

Perth, Western Australia, Australia

◉ KEY RESPONSIBILITIES✔︎ Served as one of the most senior and experienced consultants for key client engagements. ✔︎ Design team guidance and thought leadership.✔︎ Authored and contributed to the production of service proposals.◉ KEY PROJECTS AND RESULTS✔︎ P&N/BCU Bank | Digital Transformation Consultant - Contributed to the digital transformation team’s stellar performance, leading to award winning customer service and improve satisfaction ratings from -40 to +40 NPS, by increasing system efficiency to process applications with same resources, reducing the turn around time to final approval from 19 days to 6 days whilst increasing channel revenue by 50% ahead of target date. Contributed to the authoring of scaled agile target operating model processes and documentation, and the new brand atomic design system.✔︎ BHP | User Experience Consultant - Produced visualisation models and animation for the pilot 50 million dollar Automated Draft Measurement project showcase and documentation.✔︎ Main Roads | User Experience Consultant - Designed business intelligence dashboards for operational monitoring.✔︎ NRI HCD team | Design Hub - Collaborated to build and document the body of knowledge for the NRI human centered design practice and ways of working.

Perth, Western Australia, Australia

◉ KEY RESPONSIBILITIES✔︎ Served as one of the most senior and experienced consultants for key client engagements. ✔︎ Design team guidance and thought leadership.✔︎ Authored and contributed to the production of service proposals.◉ KEY PROJECTS AND RESULTS✔︎ P&N/BCU Bank | Digital Transformation Consultant - Contributed to the digital transformation team’s stellar performance, leading to award winning customer service and improve satisfaction ratings from -40 to +40 NPS, by increasing system efficiency to process applications with same resources, reducing the turn around time to final approval from 19 days to 6 days whilst increasing channel revenue by 50% ahead of target date. Contributed to the authoring of scaled agile target operating model processes and documentation, and the new brand atomic design system.✔︎ BHP | User Experience Consultant - Produced visualisation models and animation for the pilot Automated Draft Measurement project showcase and documentation.✔︎ Main Roads | User Experience Consultant - Designed business intelligence dashboards for operational monitoring.✔︎ ASG HCD team | Design Hub - Collaborated to build and document the body of knowledge for the ASG human centered design practice and ways of working.

Perth, Western Australia, Australia

◉ KEY RESPONSIBILITIES✔︎ Experience design lead for a product team of 6, who worked with a development team of 12 to build out the new brand and interface atop new platform technology stack.✔︎ Responsible of the experience design of the Student Edge ecosystem from website, apps, JV projects, e-learning and profile accreditation systems for 1.2 million users worldwide.◉ KEY PROJECTS AND ACHIEVEMENTS✔︎ Designed and delivered the refreshed brand design for the website and mobile applicationBuilt a new atomic design system for the new brand to efficiently scale deployment across the brand’s new customer experience and e-learning technology stack.✔︎ Designed and led user research to help identity the highest value user features and experiences to test and build.✔︎ Initiated system auditing and monitoring of the company’s website and application performance, decreasing the load time by 48%, whilst doubling overall platform engagement.

Perth, Australia

◉ KEY RESPONSIBILITIES✔︎ Led a team of 25 designers and developers to deliver on high profile projects, from UX workshops and user research, UI design, though to project management and delivery, with some examples of key engagements outlined below.✔︎ Initiated and helped to define and grow Itomic's UX and digital marketing service. ✔︎ Created the company's UX service standards, processes, and template assets. ◉ KEY PROJECTS AND ACHIEVEMENTS ✔︎ Southern Ports Authority | 3 Ports Consolidation - Lead the digital transformation program in collaboration with our client’s project manager as we merge the operations of 3 independently run ports into one streamlined organisation. Co-authored the website functional and technical specifications, information architecture and service blueprints. Produced the final high fidelity website designs and guided the development team to deliver on the functional specifications and user interactions desired.✔︎ City of Karratha | Smart Cities Digital Strategy - Designed and performed stakeholder and user research and interviews as part of the current state discovery and documentation. Led co-design workshops with the IT team to formulate strategic recommendations. ✔︎ St Hilda’s Anglican School | 125 anniversary Brand and Website Refresh - Designed and conducted user journey and experience mapping workshops. Designed the information architecture and worked with our design and development team to deliver on the client’s high expectations of a modern website experience, whilst we seamlessly integrated existing back end functionality.✔︎ AutoIC | Subscriber Portal - Terence helped the project sponsor gain the board’s trust by proposing and executing an initial discovery and design proposal phase of the project. With the help of detailed wireframe prototypes and technical specification, Itomic was able to transition and win project approval from a cost plus to a fixed price engagement.

Suite 2/459 Stirling Highway, Cottesloe, 6011

◉ KEY RESPONSIBILITIES✔︎ Responsible for creative direction, brand and marketing strategy and, the design and production of our client’s digital experiences that helping Bloom's small business clients launch new brands, grow new business opportunities, and build valuations for acquisitions. ✔︎ Architected, designed and implemented custom website solutions in various platforms including, Custom CMS, Wordpress, Big Commerce, Shopify.◉ KEY PROJECTS AND ACHIEVEMENTS✔︎ Feed Me | Startup Launch Brand and Website - Designed and the startup’s full suite of brand, marketing and packaging materials and supported the digital marketing campaigns. Terence also art directed the photoshoot and, developed and launched their ecommerce website. The brand successfully launched into the convenience meal delivery market place, resulting in the need to build a new factory as their operations doubled in size.✔︎ Matso’s Brewery | Branding campaign and documentation - Produced the digital interaction design and provided creative and technical direction for the Matso brewery guerrilla brand marketing campaign, establishing the alternative brand credentials. Helped with brand asset documentation that assisted in the boosting the brand value in the Gage Roads acquisition.

218B William Street, Northbridge, Western Australia, 6054

◉ KEY RESPONSIBILITIES✔︎ Played a critical role of digital media director in a small tight knit team, to help deliver on the Kudos Creative promise of a full service agency model.◉ KEY PROJECTS AND ACHIEVEMENTS✔︎ Instatruck | User Experience Consultant - Worked with the startup developers to improve on the usability and user experience of the application for user front end and operations back end interfaces. Produced prototype mockups of improve interfaces and workflows and delivered the final interface designs as production ready code for developer implementation. Notable results of the improvement include higher completion rates, faster asset deployment with less errors. Instatruck went on to win WA Innovator of the Year award 2016. ✔︎ Quantm | Founder - Designed, developed and launched a proof of concept application to provide digital ID platform for the web 3.0 era to enable high trust transactions in a digital decentralised world. Notable results include a 38 ranking in the Apple App Store, with more than 30,000 downloads. Achieved selection for the Founder Institute program to further polish and develop the startup MVP.

Perth, Western Australia, Australia

▶︎ Founded an app based startup and launched a digital business cards app based on QR codes. Achieved 38 ranking in Apple App Store, with 30,000+ downloads ▶︎ Achieved selection for the Founder Institute program to further polish and develop the startup MVP

▶︎ Founded a website design company specialising in low cost full service websites business model to help bring many small business get digital

▶︎ Managed a multidisciplinary design team of 6. I was responsible for creative direction, business development and accounts management ▶︎ Notable achievements include the successful redesign and product marketing for Subsea 7 ROV for deep sea pipeline inspection, and advanced planning and design for the proposed Beijing Winery Co in the Swan Valley

▶︎ E-business development and project management. Led many successful key JV projects with national and multinational corporations including American Express, Hewlett Packard, National Australia Bank & Coles Myer Group.▶︎ Revised the RentSmart brand, from the multi award winning website (AIIA, BRW, Hitwise), to all stationery and P.O.S. material.

Ux Designer, Design And Applied Arts

Salesforce User Experience Designer, Design And Visual Communications, General

Project Mastery, Project Management

Fi Entrepreneur Accelerator Core, Entrepreneurial And Small Business Operations

Certificate Iv In Small Business Administration, Business Administration And Management, General

Bachelor Of Applied Arts (Honours), Design

Bachelor Of Science - Bs, Computing

Education record