Lavada Thompson work email
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Profit-conscious, Results-Driven Leader with 10+ years of digital marketing and project management experience. Trustworthy Steward who values diverse ideas and collaboration, always leading with respect and empathy. Dependable, accountable team player with excellent interpersonal and communication skills.Provided web analytics support to a B2B SaaS team that produced $13.9B in total recurring revenue in one year. Established new project burn rate and time tracking processes for a digital marketing agency to achieve 75% gross profit margins. Managed a B2B campaign that resulted in a pipeline value of $4.3MM. Single-handedly managed a Facebook Ads account for a Psychotherapist, which created $200K in sales using automated webinar funnels over a 90-day time frame. Consulted a Non-Profit Leader who sold out her fundraising event, generating a 614% return on her Facebook Ad spend. Orchestrated and led a Black Friday Cyber Monday campaign that generated more sales in four days than the eCommerce brand typically generates in an entire month.Efficient at handling multiple projects with several moving parts in a fast-paced environment. Brilliant at leveraging data, metrics, systems, and processes to make what can be a very stressful and overwhelming undertaking a more strategic, profitable, and enjoyable one.Knowledge Areas:AgileCompetitive AnalysisContent MarketingContent SyndicationConversion Rate Optimization (CRO)CopywritingData Analysis & OptimizationDemand GenerationDirect Response AdvertisingDisplay AdvertisingEmail MarketingGoogle AdsInbound MarketingKanbanKeyword ResearchLead GenerationMeta AdvertisingOutbound MarketingPay-per-click Advertising (PPC)ScrumSearch Engine Marketing (SEM)Search Engine Optimization (SEO)Social AdvertisingSocial Media MarketingUser Experience (UX)Web DevelopmentTools:ActiveCampaignAdobe AnalyticsAdobe WorkfrontAsanaAWS ChimeBasecampBoxCanvaClickFunnelsConstant ContactDashThisDropBoxGoogle AnalyticsGoogle Business ProfileGoogle Search ConsoleGoogle Tag ManagerGoogle WorkspaceHubSpotJIRAKantataKartraKeap (formerly InfusionSoft)KlaviyoLeadPagesLoomMailchimpMeta Business SuiteMicrosoft Office (Powerpoint, Excel, Word)Microsoft TeamsMozOntraportSalesforceSEMRushShopifyTrelloWordPressWrikeZoom
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Project ManagerKtc IncAtlanta, Ga, Us -
Digital Marketing Project ManagerJ.Scott Marketing Apr 2023 - PresentBurlington , Vermont, UsManage all phases of small business B2B and DTC digital marketing and media projects for professional services, IT, retail, manufacturing, and eCommerce companies. Build business cases and co-write ROI-driven proposals. Identify project risks to develop mitigation plans. Plan and coordinate sprints and iterations. Track, measure, and report burn rates regularly to ensure projects stay on budget. Inspect deliverables produced by the team to ensure quality standards are met. Produce campaign ROI reports. Lead client-facing and internal meetings. Write copy, execute, and optimize Meta ads. Conduct keyword research and competitive analysis. Develop and schedule email campaigns and SEO-optimized blog posts. Perform website content updates and minor web development tasks. Make recommendations to existing project management procedures to increase team productivity and profitability. Establish and document new workflows and processes. -
Senior Project ManagerKnack Collective Mar 2021 - PresentSeattle, Washington, UsManaged multiple concurrent B2B lead generation and awareness campaigns for a digital marketing agency. Created work breakdown structure and project plan based on the statement of work provided by the Sales team. Sourced projects with strategists, writers, designers, and media specialists and briefed all team members on campaign milestones and deliverables. Coordinated tasks and deliverables to be completed by the clients and internal teams. Led client-facing and internal meetings to communicate goals, align expectations, and discuss methods and approaches. Monitored media flights and handled client questions regarding leads supplied. Reviewed and edited campaign reports before sending them to clients. Collaborated with the Finance team to ensure all billing invoices were accurate and submitted promptly. Oversaw and managed 6-figure budgets. -
Digital Marketing ManagerCrawford Group Sep 2022 - Mar 2023Campbell, Ca, UsPartnered with the Marketing Operations Team to establish a new intake process to accept, track, and manage web development requests. Monitored queue daily for incoming requests from Demand Generation team members. Followed up with requesters to collect requirements and scope details for requests. Worked with the web team to prioritize and build business cases for requests submitted. Assigned tasks to appropriate team members for fulfillment. Coordinated fulfillment of requests to ensure tasks were completed and business needs were satisfied. Served as liaison between Demand Generation and Web Development teams. Supported cross-functional marketing teams to deliver high-quality B2B leads to SMB and Enterprise Sales teams. Interviewed internal stakeholders to understand and document web tracking and measurement needs. Developed analytics dashboards to provide greater insight into top-of-funnel performance. Provided weekly updates and reporting on web KPIs used to drive pipeline revenue. -
Freelance Project Manager & Digital Media SpecialistSelf-Employed Feb 2010 - Sep 2022Partnered with entrepreneurs, business owners, and service providers to market and promote their programs, products, services, and events online. Assisted with formulating the overall strategy to achieve sales, lead generation, visibility, and product development goals. Planned, executed, and optimized advertising campaigns. Facilitated team meetings, supporting participants to prioritize tasks, resolving conflicts, and clarifying the next steps. Managed implementation timeline to ensure all milestones and deadlines were met. Proactively looked ahead to determine project risks so they could be appropriately assessed and mitigated. Supported with the testing and quality control of deliverables created by the project team.
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Project ManagerInput Technologies, Inc. 2008 - 2012Alpharetta, Ga, UsManaged the implementation and assisted with development of a web-based system used to track and manage payroll checks that were never cashed. Components included two ASP.NET websites, a SQL Server 2008 database, a Windows service and a .NET web service. Facilitated requirements gathering sessions to elicit business, user, functional and non-functional requirements. Analyzed requirements to ensure they were complete and accurate. Documented requirements for various stakeholders to use in the requirements verification and software design processes. Formulated test cases used for internal system and integration testing. Created installation and end-user training documentation. Recommended and implemented improvements to company’s project management and software development processes to improve profitability.Business Systems DeveloperPlanned and developed software prototypes for demonstrations to potential clients. Created forms and templates used to capture and validate business-specific data. Analyzed and documented functional software requirements elicited via interviews, observation and brainstorming sessions. Reviewed technical requirements documents for accuracy and completeness. Designed and implemented a WinForms application, using C#, with a SQL Server 2005 database. Integrated customized software components with pre-built packages and commercial-off-the-shelf products. Trained end users to utilize solutions effectively. Researched features and shortcomings of data capture and document management tools developed by other vendors.
Lavada Thompson Skills
Lavada Thompson Education Details
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The University Of Texas At El PasoComputer Science
Frequently Asked Questions about Lavada Thompson
What company does Lavada Thompson work for?
Lavada Thompson works for Ktc Inc
What is Lavada Thompson's role at the current company?
Lavada Thompson's current role is Project Manager.
What is Lavada Thompson's email address?
Lavada Thompson's email address is la****@****nch.com
What schools did Lavada Thompson attend?
Lavada Thompson attended The University Of Texas At El Paso.
What are some of Lavada Thompson's interests?
Lavada Thompson has interest in Children, Economic Empowerment, Civil Rights And Social Action, Education, Poverty Alleviation, Health.
What skills is Lavada Thompson known for?
Lavada Thompson has skills like Web Development, Web Marketing, Web Analytics, Conversion Optimization, Copywriting, Project Management, C#, Entrepreneurship, Coaching, Social Networking, Software Development, Business Analysis.
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