Lavada Thompson Email & Phone Number

Atlanta, Ga, Us

Burlington , Vermont, Us

Manage all phases of small business B2B and DTC digital marketing and media projects for professional services, IT, retail, manufacturing, and eCommerce companies. Build business cases and co-write ROI-driven proposals. Identify project risks to develop mitigation plans. Plan and coordinate sprints and iterations. Track, measure, and report burn rates regularly to ensure projects stay on budget. Inspect deliverables produced by the team to ensure quality standards are met. Produce campaign ROI reports. Lead client-facing and internal meetings. Write copy, execute, and optimize Meta ads. Conduct keyword research and competitive analysis. Develop and schedule email campaigns and SEO-optimized blog posts. Perform website content updates and minor web development tasks. Make recommendations to existing project management procedures to increase team productivity and profitability. Establish and document new workflows and processes.

Seattle, Washington, Us

Managed multiple concurrent B2B lead generation and awareness campaigns for a digital marketing agency. Created work breakdown structure and project plan based on the statement of work provided by the Sales team. Sourced projects with strategists, writers, designers, and media specialists and briefed all team members on campaign milestones and deliverables. Coordinated tasks and deliverables to be completed by the clients and internal teams. Led client-facing and internal meetings to communicate goals, align expectations, and discuss methods and approaches. Monitored media flights and handled client questions regarding leads supplied. Reviewed and edited campaign reports before sending them to clients. Collaborated with the Finance team to ensure all billing invoices were accurate and submitted promptly. Oversaw and managed 6-figure budgets.

Campbell, Ca, Us

Partnered with the Marketing Operations Team to establish a new intake process to accept, track, and manage web development requests. Monitored queue daily for incoming requests from Demand Generation team members. Followed up with requesters to collect requirements and scope details for requests. Worked with the web team to prioritize and build business cases for requests submitted. Assigned tasks to appropriate team members for fulfillment. Coordinated fulfillment of requests to ensure tasks were completed and business needs were satisfied. Served as liaison between Demand Generation and Web Development teams. Supported cross-functional marketing teams to deliver high-quality B2B leads to SMB and Enterprise Sales teams. Interviewed internal stakeholders to understand and document web tracking and measurement needs. Developed analytics dashboards to provide greater insight into top-of-funnel performance. Provided weekly updates and reporting on web KPIs used to drive pipeline revenue.

Partnered with entrepreneurs, business owners, and service providers to market and promote their programs, products, services, and events online. Assisted with formulating the overall strategy to achieve sales, lead generation, visibility, and product development goals. Planned, executed, and optimized advertising campaigns. Facilitated team meetings, supporting participants to prioritize tasks, resolving conflicts, and clarifying the next steps. Managed implementation timeline to ensure all milestones and deadlines were met. Proactively looked ahead to determine project risks so they could be appropriately assessed and mitigated. Supported with the testing and quality control of deliverables created by the project team.

Alpharetta, Ga, Us

Managed the implementation and assisted with development of a web-based system used to track and manage payroll checks that were never cashed. Components included two ASP.NET websites, a SQL Server 2008 database, a Windows service and a .NET web service. Facilitated requirements gathering sessions to elicit business, user, functional and non-functional requirements. Analyzed requirements to ensure they were complete and accurate. Documented requirements for various stakeholders to use in the requirements verification and software design processes. Formulated test cases used for internal system and integration testing. Created installation and end-user training documentation. Recommended and implemented improvements to company’s project management and software development processes to improve profitability.Business Systems DeveloperPlanned and developed software prototypes for demonstrations to potential clients. Created forms and templates used to capture and validate business-specific data. Analyzed and documented functional software requirements elicited via interviews, observation and brainstorming sessions. Reviewed technical requirements documents for accuracy and completeness. Designed and implemented a WinForms application, using C#, with a SQL Server 2005 database. Integrated customized software components with pre-built packages and commercial-off-the-shelf products. Trained end users to utilize solutions effectively. Researched features and shortcomings of data capture and document management tools developed by other vendors.