Leigh Anne Van Hoover Email & Phone Number

Lithia, Fl, Us

Greater Tampa Bay Area

Senior Sales Lead for North American retail sales. Reports to Global Head of Sales.

Remote

• Responsible for the sales, P&L, SKU forecasting, and product launches for pharmacy, grocery, mass and medical channels including Walgreens, CVS, Kroger, Meijer, McKesson, Medline and Rite Aid, overseeing 15% of total company topline revenue• Fostered relationships on underserved CVS account, increasing topline by 135% over 18 months and launching 12 new items in 3 categories, resulting in 10% market share growth in pharmacy channel• Led cross-functional and multicultural teams to develop channel based product development and launch strategies for both Homedics branded and private label products in diagnostics, home environment and massage categories, resulting in optimized speed to market & retailer appropriate innovation

Sarasota, Florida, United States

• Oversee 35% of total sales budget for private label wound care company, direct sales and marketing lead on CVS Pharmacy while overseeing forecast and demand planning function• Manage top-to-top relationships with executive store brand leadership, category managers and buyers, lead joint business planning and budgeting• Grew revenue at CVS by 40% in 18 months by supporting incremental promotional buys, meeting unprecedented forecast and supply demands driven by global pandemic, quickly launching 30 new items including advanced wound care & diversity innovation driven by social media trends• Develop, innovate, pitch, and launch 50 new products directly to customers in coordination with the New Product Development, Planning, Forecasting and Marketing teams, accelerating product awareness and promotional efforts• Collaborate with purchasing, sourcing, planning, and forecasting to monitor supply chain and inventory, resulting in minimal interruptions during global pandemic

Sarasota, Florida, United States

• Category manager on licensed product categories fostering strategic partnerships with major toy, film, and studio licensors including Hasbro, Universal Studios, MGA, Nickelodeon and Warner Bros. and providing marketing mentorship to the Licensed Product Marketing Analyst and Senior Graphic Designer• Built social media platform with reach of 20MM viewers and launched 25+ products on digital platforms including Amazon and Walmart.com• Negotiated business terms and signed 10 new licenses to roster in 2 years, staying ahead of trends and providing fresh looks & innovation to top retailers, including Walmart and Target• Oversee the product development, market research, data analysis, social media marketing, platform development, and trending and category insights, strengthening the market share against national brand by 10%• Develop, innovate, pitch, and launch new products directly to customers in coordination with the Sales and Marketing teams, accelerating product awareness and promotional efforts driving 25% growth in category over 2 years

Sarasota, Florida

• Fostered strong relationships with category managers, buyers and top level executives, directly collaborating with retail customers and their design agencies, enabling buy-in for recommendations and strategies to utilize best-in-class design practices for product launches, escalating overall product sales• Launched over 100 new product designs and 4500 branded packages in 4 years of leadership; selling concepts, new products, merchandising and packaging• Led a Creative team of 10 designers, illustrators, photographers, and production artists to execute innovative projects in alignment with the creative vision with quality artwork for 2K+ SKUs annually, supporting 95% of the wound care market in North America• Implemented a dual-source strategy by identifying a larger printing vendor and gaining buy-in against stakeholder transition change, migrating all the artwork from the old to the new printers, resulting in saving $2MM in annual printing costs• Conceptualized and created innovative products and marketing strategies for product launches, including designing all the artwork and the technology name for the Smart-Flex performance bandages, securing the 1st to market position 3 months ahead of the National Brand competitor with better claims and design• Introduced a web-based project management system to efficiently identify project needs, workloads, milestones, and resource allocation, boosting the deadline accuracy, output, and productivity for 100+ simultaneous projects

Valrico, Fl

• Successfully executed design, product styling, art direction, and production services, supporting multiple industries, including home fashions, fashion jewelry, private label manufacturing, real estate, food service/restaurant, beauty, plastic surgery, and women's fashion• Created an entire jewelry catalog from scratch by photographing the shoot and working with a crew in major home fashion retailer in Dallas, delivering a high-end product• Cultivated relationships with various clients, including Bealls, Linensource and Casual Living USA, meeting customer expectations to drive satisfaction

Tampa/St. Petersburg, Florida Area

• Led a creative team of 5 to redesign and rebrand the print catalog, online catalog, and e-commerce site with a focus on ROI, generating high-profit margins and enabling the sale of the catalog• Overhauled the photography sets, styling, and props to support a trending photo style with a target market of women ages 35-70, expanding revenue by 28% within 2 quarters• Directed the strategy of photo art and styling by outsourcing contractors, saving the company $200K annually• Revitalized an e-commerce site and created targeted email campaigns, growing online traffic by 30%• Coordinated the booking and scheduling of models and managed up to 75 staff, delivering full photoshoots

Sun City Center, Fl

• Collaborated with the Marketing team to ideate and design compelling campaigns to promote national and local communities for multi-million-dollar residential homes and high-rise towers, achieving featured recognition in Coastal Living and the NY Times• Generated billboard designs for the Westshore Yacht Club and the Ritz-Carlton, leading to exposure on major roadways of the East and West coasts of Florida

Bachelor'S Degree, Marketing & Graphic Design, 3.87

Graphic Design & Marketing Course Updates, Graphic Design

Certificate, Project Management

Effective Project Management Course