Leigh Anne Van Hoover Email and Phone Number
With 20+ years of experience in innovative brand development, national account management, & category management leadership, I have been integral at growing organizations across omnichannel while focusing on increased profit margins. While building partnerships with national accounts across my career, I have consistently utilized strategic business development efforts to drive account growth through resiliency, persistence, & goal-focused initiatives. It is my passion to utilize my expertise in account management, licensed category management, digital marketing, as well as sales execution to accelerate revenue while focusing on product management & brand development. I am well versed in cost-savings strategies & innovative design leadership, which has led to consistently exceeding organizational expectations as a leader.Some of my key achievements include:✅ Appointed as National Account Manager, responsible for 35% of overall revenue for the company, growing accounts by 10% in 18 months during the COVID-19 pandemic✅ Oversee the product development, inventory forecasting, market research, data analysis, contract negotiations, licensing agreements, social media marketing, platform development and trending and category insights, strengthening the market share against national brand by 10%✅ Mentored and trained 15 person sales, creative services, marketing and forecasting team to reach full-potential in providing direction for licensed, owned brand and private label product design, revamp the creative strategy, and evolve the vision for retailers and licensees including Target, Walmart, CVS, Walgreens, Universal Studios, Warner Bros. and HasbroI would like to speak with like-minded professionals. Contact me through this profile if you wish to connect.
Rapid Aid
View- Website:
- rapidaid.com
- Employees:
- 23
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Sr. Business Development Manager - North American Retail SalesRapid Aid Nov 2024 - PresentGreater Tampa Bay AreaSenior Sales Lead for North American retail sales. Reports to Global Head of Sales. -
National Sales ManagerHomedics Nov 2021 - Nov 2024Remote• Responsible for the sales, P&L, SKU forecasting, and product launches for pharmacy, grocery, mass and medical channels including Walgreens, CVS, Kroger, Meijer, McKesson, Medline and Rite Aid, overseeing 15% of total company topline revenue• Fostered relationships on underserved CVS account, increasing topline by 135% over 18 months and launching 12 new items in 3 categories, resulting in 10% market share growth in pharmacy channel• Led cross-functional and multicultural teams to develop channel based product development and launch strategies for both Homedics branded and private label products in diagnostics, home environment and massage categories, resulting in optimized speed to market & retailer appropriate innovation -
National Account Manager, Cvs PharmacyAso Worldwide Sep 2019 - Nov 2021Sarasota, Florida, United States• Oversee 35% of total sales budget for private label wound care company, direct sales and marketing lead on CVS Pharmacy while overseeing forecast and demand planning function• Manage top-to-top relationships with executive store brand leadership, category managers and buyers, lead joint business planning and budgeting• Grew revenue at CVS by 40% in 18 months by supporting incremental promotional buys, meeting unprecedented forecast and supply demands driven by global pandemic, quickly launching 30 new items including advanced wound care & diversity innovation driven by social media trends• Develop, innovate, pitch, and launch 50 new products directly to customers in coordination with the New Product Development, Planning, Forecasting and Marketing teams, accelerating product awareness and promotional efforts• Collaborate with purchasing, sourcing, planning, and forecasting to monitor supply chain and inventory, resulting in minimal interruptions during global pandemic -
Licensed Category ManagerAso Worldwide Sep 2019 - Nov 2021Sarasota, Florida, United States• Category manager on licensed product categories fostering strategic partnerships with major toy, film, and studio licensors including Hasbro, Universal Studios, MGA, Nickelodeon and Warner Bros. and providing marketing mentorship to the Licensed Product Marketing Analyst and Senior Graphic Designer• Built social media platform with reach of 20MM viewers and launched 25+ products on digital platforms including Amazon and Walmart.com• Negotiated business terms and signed 10 new licenses to roster in 2 years, staying ahead of trends and providing fresh looks & innovation to top retailers, including Walmart and Target• Oversee the product development, market research, data analysis, social media marketing, platform development, and trending and category insights, strengthening the market share against national brand by 10%• Develop, innovate, pitch, and launch new products directly to customers in coordination with the Sales and Marketing teams, accelerating product awareness and promotional efforts driving 25% growth in category over 2 years -
Creative Services Manager (Creative Director)Aso Worldwide Feb 2015 - Sep 2019Sarasota, Florida• Fostered strong relationships with category managers, buyers and top level executives, directly collaborating with retail customers and their design agencies, enabling buy-in for recommendations and strategies to utilize best-in-class design practices for product launches, escalating overall product sales• Launched over 100 new product designs and 4500 branded packages in 4 years of leadership; selling concepts, new products, merchandising and packaging• Led a Creative team of 10 designers, illustrators, photographers, and production artists to execute innovative projects in alignment with the creative vision with quality artwork for 2K+ SKUs annually, supporting 95% of the wound care market in North America• Implemented a dual-source strategy by identifying a larger printing vendor and gaining buy-in against stakeholder transition change, migrating all the artwork from the old to the new printers, resulting in saving $2MM in annual printing costs• Conceptualized and created innovative products and marketing strategies for product launches, including designing all the artwork and the technology name for the Smart-Flex performance bandages, securing the 1st to market position 3 months ahead of the National Brand competitor with better claims and design• Introduced a web-based project management system to efficiently identify project needs, workloads, milestones, and resource allocation, boosting the deadline accuracy, output, and productivity for 100+ simultaneous projects -
Freelance Art Director & DesignerIdesign Creative Services Jun 2008 - Feb 2015Valrico, Fl• Successfully executed design, product styling, art direction, and production services, supporting multiple industries, including home fashions, fashion jewelry, private label manufacturing, real estate, food service/restaurant, beauty, plastic surgery, and women's fashion• Created an entire jewelry catalog from scratch by photographing the shoot and working with a crew in major home fashion retailer in Dallas, delivering a high-end product• Cultivated relationships with various clients, including Bealls, Linensource and Casual Living USA, meeting customer expectations to drive satisfaction
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Associate Art DirectorThompson & Co. Of Tampa Inc. Jan 2006 - Jun 2008Tampa/St. Petersburg, Florida Area• Led a creative team of 5 to redesign and rebrand the print catalog, online catalog, and e-commerce site with a focus on ROI, generating high-profit margins and enabling the sale of the catalog• Overhauled the photography sets, styling, and props to support a trending photo style with a target market of women ages 35-70, expanding revenue by 28% within 2 quarters• Directed the strategy of photo art and styling by outsourcing contractors, saving the company $200K annually• Revitalized an e-commerce site and created targeted email campaigns, growing online traffic by 30%• Coordinated the booking and scheduling of models and managed up to 75 staff, delivering full photoshoots
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Assistant Art DirectorWci Communities Aug 2004 - Feb 2006Sun City Center, Fl• Collaborated with the Marketing team to ideate and design compelling campaigns to promote national and local communities for multi-million-dollar residential homes and high-rise towers, achieving featured recognition in Coastal Living and the NY Times• Generated billboard designs for the Westshore Yacht Club and the Ritz-Carlton, leading to exposure on major roadways of the East and West coasts of Florida
Leigh Anne Van Hoover Skills
Leigh Anne Van Hoover Education Details
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Tampa Technical Institute3.87 -
Graphic Design -
Project Management
Frequently Asked Questions about Leigh Anne Van Hoover
What company does Leigh Anne Van Hoover work for?
Leigh Anne Van Hoover works for Rapid Aid
What is Leigh Anne Van Hoover's role at the current company?
Leigh Anne Van Hoover's current role is Sales Leader Focused in Omnichannel CPG, National Brand, Private Label, & High-Level Business Development.
What schools did Leigh Anne Van Hoover attend?
Leigh Anne Van Hoover attended Tampa Technical Institute, Hillsborough Community College, University Of South Florida.
What skills is Leigh Anne Van Hoover known for?
Leigh Anne Van Hoover has skills like Packaging, Art, Prop Styling, Adobe Acrobat, Corporate Branding, Private Label, Magazine Layout Design, Graphic Design, Set Styling, Photoshop, Graphics, Web Design.
Who are Leigh Anne Van Hoover's colleagues?
Leigh Anne Van Hoover's colleagues are Nina Southwell, Jeff Whitely, Kim Hallam, Thanh Lê Khả, Sally Sami, Erum Bukhari, Ahmed Kamaleldin, Cpim.
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