Lavanya Sahu Email & Phone Number

Kota, RJ, IN

India

Noida, Uttar Pradesh, India

• Developed captivating 2D motion graphics for a range of projects, delivering visually stunning content.
• Designed and animated high-quality graphics for web & mobile platforms using Adobe Photoshop,Adobe Illustrator & After Effects.
• Collaborated closely with cross-functional teams including product managers, UI/UX designers, and developers to ensure visually cohesive and impactful graphics in line with company's objectives.
• Established design standards and workflow processes, resulting in an increase in the overall quality ofthe Video Department.
• Optimized videos to reduce file size while preserving quality and enabling smooth playback on variousdevices.
• Participated in continuous improvement by generating suggestions and engaging in problem-solvingactivities to support teamwork.

• Designed and implemented creative testing aimed at improving customer engagement with our videoad.
• Demonstrated the ability to work independently and as part of a team, demonstrating success inperforming under resource and time constraints and under pressure.
• Used exploratory analysis to deeply understand the client's audience and their behaviour acrossvarious platforms (such as Facebook and Instagram).
• Coordinate with marketing professionals to establish best practices for marketing and advertising andcollaborate on a unified vision in the digital video ad space.
• Achieved a client retention rate of over 30%.

• Worked as an eCommerce video manager in a fast-paced eCommerce business. Frequentlycommended by seniors for dependability and fast turnaround times.
• Worked closely with the Client to understand their specific video ad needs, develop creative concepts,and execute video editing on time.
• Demonstrated solid technical expertise in using Adobe Creative Suite (Adobe Photoshop, AdobeIllustrator, After Effects & Adobe Premiere Pro)to create and edit 200+ videos and animations in a shortspan of time.

Bengaluru, Karnataka, India

• Managed and executed all aspects of the video ads, including, but not limited to, Graphic Design,Content research, Copywriting, artistic and brand integrity, Motion Design, Editing, deliveryrequirements, etc.
• Optimized videos for Facebook, Instagram, Tiktok, and other third-party video platforms and worked ina variety of niches to drive brand awareness, views, conversions, and overall traffic.
• Delivered edits with multiple camera angle choices, titles, graphics, audio, and special effects.
• Helped in increasing CTR by 10% through close monitoring and execution of work.
• Ensured 100% delivery of clients' custom needs, including 2D Animation, 3D Animated Videos, MotionGraphics, and Explainer Videos.