Hello, thank you for visiting my LinkedIn profile.I’m Lavender, an Ecommerce & Digital Marketing Specialist for sustainable ecommerce brands. Over the last 10 years, I’ve worked with many SaaS companies and ecommerce businesses — either under freelance, contract, and full-time. I have a deep understanding of ecommerce, ecommerce technologies, email marketing, paid advertising, business efficiency, and consumer insights. If you’re struggling with any of the following: - optimising your website for conversions?- scaling your ecommerce business and don’t know where to start?- understanding who your customers are, what they expect to get from you, and how to delight them?- building a community of customers who support your brand purpose and empowering them to make a change?- tracking your business cost and increasing business efficiency?- identifying opportunities to scale and grow your business through the right channel?- doing ecommerce SEO and increasing your business presence on search engines?- taking advantage of email marketing to enhance customer experience, retain customers, and build loyalty?- using paid advertising to drive traffic, drive brand awareness, and boost revenue growth?- spending a lot of money on paid ads and seeing low performance?- choosing the right ecommerce tool that suits your business and helps you achieve your goal?- finding an experienced ecommerce partner who understands ecommerce inside and out, is easy to work with, and is as passionate about your business as you are?... then, I can help. If you're interested in connecting, feel free to reach out to me via LinkedIn or by emailing me at hello@lavendernguyen.com.
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Ecommerce ManagerNomad The LabelErina, Nsw, Au
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Ecommerce Marketing SpecialistNomad The Label Sep 2024 - PresentCentral Coast, New South Wales, Australia
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Ecommerce Marketing SpecialistNomad The Label Mar 2024 - Sep 2024Central Coast, New South Wales, Australia
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Ecommerce & Digital Marketing ManagerBohemian Traders Nov 2023 - Jan 2024Central Coast, New South Wales, Australia -
Ecommerce CoordinatorBohemian Traders Dec 2022 - Nov 2023Central Coast, New South Wales, Australia
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Freelance Content Marketing Writer For Ecommerce And SaasFreelance Apr 2019 - May 2023• Clients include Hootsuite, Printful, Leadpages, Adyen, Salsify, Revenue Grid, Gorgias, Later, Nearpod, Insider, Bread Finance, Zoovu, Interact, Latana, Printify, and more.• Producing well-researched, SEO-optimized blog posts, ebooks, case studies, web templates, email newsletters, social media copy, and landing pages.• Conducting keyword research, creating editorial content, and proposing content strategies.
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Email Marketing SpecialistHello Earth | Award Winning, B Corp™ Digital Agency Sep 2022 - Dec 2022Sydney, New South Wales, Australia• Develop customer retention strategies and roadmaps to help maximise growth for ecommerce brands (both subscription and non-subscription)• Build customer lifecycles, customer experiences, retention, email initiatives, and segmentation strategies to increase customer acquisition, conversions, loyalty, and retention by leveraging technologies including Klaviyo, Recharge, and Shopify• Design referral and rewards programs to retain existing customers, strengthen loyalty, and build brand advocates• Create quizzes to collect customer-first data (zero-party data) to help brands acquire more qualified email subscribers and customers• Implement A/B testing, manage and report on campaigns including optimisation, performance analysis, email accessibility, and email deliverability • Train and educate the broader team on email marketing trends and changes -
Digital Marketing ExecutiveHello Earth | Ecommerce Growth Agency Oct 2021 - Sep 2022Sydney, New South Wales, Australia• Develop and manage ecommerce digital marketing strategies for purpose-driven brands in line with overall business objectives and strategies • Create and deliver omnichannel campaign strategies across all channels (email, search & shopping, paid social, web) that support customer acquisition, retention and loyalty to ensure bottom-line performance (ROAS and ROI)• Strategise, execute, and manage ecommerce sustainable brands’ email accounts• Develop briefs, write email copy, ad copy, product descriptions and design emails and landing pages• Create product detail pages (PDP), product listing pages (PLP) and optimise them for search engines• Report on key metrics for every campaign to analyse performance, identify areas for improvement, and justify campaign decisions to clients and the internal team• Audit clients’ email accounts, ecommerce websites and provide recommendations on conversion optimisation
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Digital Marketing ExecutiveHello Earth | Ecommerce Growth Agency Jun 2021 - Sep 2022Sydney, New South Wales, Australia• Support activities related to paid Google, paid social, email marketing, copywriting and design, strategy and go-to-market planning, reporting, agency liaison, and client account management.• Coordinate the end-to-end execution of email marketing and paid advertising campaigns.• Track, manage and report on activity performance resulting from campaigns and tactics.
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Marketing Specialist InternshipRungopher Mar 2021 - May 2021Sydney, New South Wales, AustraliaKey responsibilities:• Work with Account Manager and General Manager to write product listings on Campaign Monitor and Salesforce. • Building question templates to interview clients and writing case studies to publish on the website. • Producing content to promote General Manager’s profile as a thought leader on LinkedIn.• Creating a writing style guide according to RunGopher’s new branding. -
Content Manager, Senior Content WriterOpencommerce Group Jan 2019 - Dec 2019Hanoi, Hanoi, VietnamKey responsibilities:• Owning and executing SEO, website content, and social media content strategies. • Managing in-house content team and controlling content quality to ensure content brings qualified subscribers, high traffic, and high website engagement. • Tracking content distribution activities across channels, analysing performance data, and proposing insights to CMO.• Collaborating with design, sales, marketing, and customer success teams to develop customer-centric content marketing strategies. • Stay on top of changes in social media and Google algorithms to adjust content strategies for social media, email, and website. -
Senior Technical WriterCốc Cốc Jun 2018 - Dec 2018Hanoi, Hanoi, VietnamKey responsibilities: • Writing and translating product tutorials, tips and tricks, and how-to guides.• Collaborating with developers to build the Help Center for customer support. -
Technical And Content Marketing WriterAtomi Systems Inc. Oct 2016 - Jun 2018Hanoi, Hanoi, VietnamKey responsibilities: • Researching customers’ customer behaviours and needs in the eLearning industry.• Writing technical documentation, blog posts, and marketing materials.• Developing a product guide to teaching users how to use the software. -
Translation Team LeaderMeta Online Network Jsc. Jan 2014 - Oct 2016Hanoi, VietnamKey responsibilities: • Translating technology news and software reviews from English to Vietnamese.• Training team members to write SEO content through one-on-one guidance.• Working with Marketing Specialists to strategise online content production.
Lavender Nguyen Skills
Lavender Nguyen Education Details
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Marketing -
Vienam University Of CommerceExcellent
Frequently Asked Questions about Lavender Nguyen
What company does Lavender Nguyen work for?
Lavender Nguyen works for Nomad The Label
What is Lavender Nguyen's role at the current company?
Lavender Nguyen's current role is Ecommerce Manager.
What schools did Lavender Nguyen attend?
Lavender Nguyen attended Cquniversity, Vienam University Of Commerce.
What skills is Lavender Nguyen known for?
Lavender Nguyen has skills like Content Planning, E Commerce, Social Media, Proofreading, Facebook Marketing, Google Suite, Web Design, Blogging, Online Content Creation, Content Marketing, Digital Marketing, Lead Generation.
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