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Tom Lavery - Senior Director of Business Development - Thai UnionTom.Lavery@thaiunion.comCell - 407-619-2965 Highly accomplished classically trained food industry sales executive with an exemplary record in leading publicly held and equity backed businesses directly and through the use of a broker network. Expertise in building brands and share and directing high performance teams nationally that exceed sales & profit goals. Scope of experience encompasses branded, natural and private label products in multiple categories and classes of trade domestically and internationally. Including dry grocery, seafood, frozen, dairy, deli, meat, bakery and private label categories with world class branded consumer products companies such as Nestle/Carnation, Heinz, Barilla and Contessa as well as equity backed businesses such as YoCrunch, Just Desserts, bb2w and Wunder/Norr Organic. Proven leadership skills in forging strategic relationships with a broad spectrum of retailers and brokers in CPG industry, ranging from Wal-Mart/Sams, Kroger, Costco, Supervalu, Albertsons/Safeway, Del Haize, Target, Publix, HEB regional chains and all natural customers such as Whole Foods and Sprouts. Worked with all top broker organizations Alliance, Acosta, Advantage, Crossmark and strong regional players.Established a solid track record of driving increases in the top-line through relationship building, fact-based selling and excellent customer service. Pro-active troubleshooter able to quickly identify opportunities, formulate strategic plans and initiate change and new processes in challenging and fast-paced environments. Possess history of managing to constrained budgets and ensuring success. Immensely enjoy building brands and companies.Professional Summary•Classically trained food industry sales executive with strong business acumen and experience in a wide variety of categories & classes of trade both domestically and internationally, ranging from dairy, deli, frozen, seafood, meat, dry grocery, private label and in store bakery. Trained in sales, marketing, syndicated data, finance and logistics. •Results oriented with a history of leadership in exceeding sales revenue and profit goals with a diverse mix of organizations from world class global multi-billion-dollar companies to private equity backed groups. Developed and managed the businesses direct and via broker networks.•Have a broad spectrum of direct customer experience with national & regional conventional & specialty/natural retailers, wholesalers, distributors.
Thai Union Group Pcl. Dba Chicken Of The Sea Frozen Foods
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Senior Director Of Business DevelopmentThai Union Group Pcl. Dba Chicken Of The Sea Frozen Foods Jan 2022 - PresentDeveloping and executing a comprehensive business development plan against existing businesses as well as pioneering new opportunities via new product development and enhanced customer relations across multiple categories.
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Vice President Of Sales - ShareholderMisha Llc - Wunder Creamery & Norr Organic Llc May 2018 - Oct 2021Built the Wunder business essentially from the ground up and had a large impact in all areas of both the companies - Wunder Creamery - Quark & Norr Organic Skyr Misha LLC is a NYC startup and the parent company that had a vision for introducing Wunder Quark a segment of the yogurt category very popular in Europe to the U.S. Misha acquired Norr Organic Skyr in June of 2021. I played an integral leadership role in the sales growth, marketing, costing, training, systems development and virtually all areas of both companies. In a short period of time, I helped to regain trust in the Norr brand and company and expanded that business in the natural channel. • Wunder – I built the business footprint essentially from scratch in the NE, MW, W, SE, & Central U.S., Wakefern, Shaws, Big Y, Giant, Jewel, Woodmans, Lowes, Safeway, Whole Foods, Central Market, Roche & numerous Independents via Kehe, UNFI & Others• Played a strong leadership role in the purchase and integration of all areas of Norr Organic.• Secured and retained national broker contracts on both brands
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Principal - Partner/OwnerStrategic Sales Management 2014 - Apr 2018President & founding member of Strategic Sales Management. Built - SSM an entrepreneurial, results oriented company that was born through a need to offer a superior strategic way to market for CPG companies looking to build a sustainable share, brand and business over the long term. SSM developed the plan through a vision of the future and comprehensive research. SSM navigated and led the proven process to get products on retailers shelves and to the end consumer with numerous clients and across multiple categories and channels.
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Regional Business ManagerYocrunch Yogurt Company/Healthy Food Holdings 2011 - 2014Drove growth and the strategic direction of YoCrunch/Yopa products in the Southeastern US, Puerto Rico and export business to the Islands and Central & South America for all retail food, club and military business via a broker network. In a very fast paced entrepeneurial environment successfully led and pioneered new customers, expanded existing customers and launched new product lines in grocery, military and club channels. YoCrunch was a private equity backed food company that I assisted in bringing to a succesful sale in August of 2013.
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Vice President Of SalesJust Desserts Nov 2009 - Dec 2011Developed, executed, lead, and delivered strong sales and profit results for branded and private label products that drove company market share, enhanced brand awareness and increased share-holder value. I wore many hats at Just Desserts as it was a very fast paced entrepreneurial environment and I provided vision and leadership for the brand and company in customer management, new product development, consumer & trade marketing, pricing strategies, process improvement, and new product introductions. Company experienced unprecedented growth during my tenure.
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National Sales Manager & Regional ManagerContessa Premium Foods 2001 - 2009Seattle, Wa, UsDrove account penetration, management and development of retail grocery account sales activities, budgets, and field operations for Contessa branded and private label seafood products and frozen meals nationally. Pioneered the frozen packaged meal business throughout the U.S. in a big way by tripling Kroger and Walmart businesses with fact-based selling. Managed a team of Regional Managers throughout the U.S. with responsibility for key retailers (Target, Albertsons, Safeway, DelHaize, Super-Valu & Publix) The Contessa product line consisted of over 75 items and over $59MM in dollar sales annually across the frozen seafood and frozen foods category. I had a big impact on the company and growth of the retail channel at this company. -
Vp Project ManagementBb2W Sep 2000 - Apr 2001Oversaw and managed all aspects of planning and deploying a 3G wireless network. Interviewed and hired all employees to facilitate site acquisition, architectural engineering, RF engineering, operations and implementation for Texas, Georgia and North Carolina. Directly managed General Dynamics Worldwide Telecommunications Services throughout the build out process. Sales Manager activities focused on development and implementation of sales and marketing strategies for “Airora” the high-speed internet service that was marketed to homes and businesses within coverage areas.
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Customer Business Development ManagerBarilla America 1998 - 2000Responsibilities included management of grocery account sales activities, budgets, business development, and field operations for Barilla pasta and sauce in twelve markets throughout the southeast. Strong double digit shipment and share growth during tenure.
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Regional Manager National AccountsHeinz Pet Products May 1997 - Oct 1998Heinz Pet Products (HPP) (several positions)Regional Manager National Accounts, Orlando, Florida Lead and managed grocery account sales activities and field operations for Heinz Pet Products branded products and private label. Founding member of Heinz National Accounts Team with responsibility for Publix and Winn Dixie teams. The Heinz Pet product line consisted of over 20 brands over $65MM in net dollar sales annually. Strong performer advanced upward within the organization due to delivering strong results. Turned the business around here.
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District Manager, Ae, StamCarnation Company Jul 1985 - May 1997Nestle USA/Carnation (various sales & marketing positions) Account Executive, Orlando, Florida Managed Publix Supermarkets Corporate Account in Lakeland, Florida. Developed and implemented sales and marketing strategies for culinary, baking, confections, nutrition, and pet food segments. Volume and profitable revenue goals were exceeded through management of the P&L. Publix was a top five account for Nestle and represented over $60MM in annual dollar sales. Worked in multiple regional markets and in numerous categories in sales and marketing roles. Florida, Tn. & Kansas City. Mo. Progressed through the ranks here over my 12 years at Carnation/Nestle.
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Sales Team Account ExecutiveNestle Usa 1992 - 1997Vevey, ChIncludes STAM position managing Publix in Lakeland Fl., Segment Manager/AE in Kansas City, Mo. & Business Development Manager & Retail Manager in Kansas City. -
Non Comissioned OfficerUnited States Marine Corps 1980 - 1984Washington, Dc, UsUnited States Marine Corps Reserve
Tom Lavery Skills
Tom Lavery Education Details
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Saint Leo UniversityBusiness Management & Marketing
Frequently Asked Questions about Tom Lavery
What company does Tom Lavery work for?
Tom Lavery works for Thai Union Group Pcl. Dba Chicken Of The Sea Frozen Foods
What is Tom Lavery's role at the current company?
Tom Lavery's current role is Business Development.
What is Tom Lavery's email address?
Tom Lavery's email address is tl****@****.rr.com
What is Tom Lavery's direct phone number?
Tom Lavery's direct phone number is +140736*****
What schools did Tom Lavery attend?
Tom Lavery attended Saint Leo University.
What are some of Tom Lavery's interests?
Tom Lavery has interest in Reading And Networking, Cycling.
What skills is Tom Lavery known for?
Tom Lavery has skills like Consumer Products, Grocery, Product Development, Management, Sales Management, Retail, National Accounts, Forecasting, Sales, Sales Operations, Trade Marketing, Leadership.
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