Pierre Lavigne Email & Phone Number

Toulouse, Fr

- Réponses à appels d'offre- Études de pré-conception (acculturation, benchmark, audit...)- Recherches utilisateurs (personas, enquêtes exploratoires, interviews...)- Accompagnement sur la réflexion stratégique- Préparation et animation d'ateliers de co-conception- Wireframing, approche atomic design- Prototypage intéractif et tests utilisateurs• ProjetsSites webDispositifs interactifsApps / web appsSerious games• ClientCulturel : Paris Musées, Cité de l'architecture, France Museums, Musée Picasso, Centre National de la DanseAéronautique, ingénierie : Airbus, IntrepidInstitutionnel : Eiffage, Région Occitanie, Agence de l'eau, Adour Garonne, PM64• OutilsFigma, Sketch, Abstract, Invision, Miro, Illustrator

Toulouse, Occitanie, France

Toulouse, Occitanie, France

Paris, Île-De-France, France

• Ad Operations and traffic management :Creation, online publishing and optimisation of national and international campaigns via the Teads platform.• Account Management :Customer Relationship Management, production and analysis of statistical and explanatory reports on the progress of campaigns for customers.• Programmatic :Deals creation, optimization, troubleshooting and customer relations with several trading desks

Région De Paris, France

• Head of digital advertising campaigns for key accounts- Partners : work on french and international partnerships, launching media plans adapted to their strategy (FNAC, Fitbit, Pringles ...)- Labels : follow-up of adsales dedicated contracts with labels and majors (Universal, Sony, Warner ...) though the launch of the artists' trade marketing- Autopromotion : follow-up of international campaigns (France, Brazil, Germany, UK...)• Digital Marketing- Monitoring and analysis of the ad inventory on a monthly basis- Digital solutions through package creation - Sending Adspend data (Kantar Media)

Région De Paris, France

• E-commerce management : account configuration, Salesforce monitoring• Business development strategies dedicated to brand content • Marketing & CM (social networks, content, events...)• Management of customer accounts • Music supervision

Région De Miami/Fort Lauderdale, États-Unis

4 brands within the same company (EVS USA):• Nespresso Business Solutions - Meeting with clients- Administrative tasks- Participation in events to promote the brand• Nunshen (tea brand)- Establishment of the brand in the United States- Packaging solutions- Creation of internal and external marketing material• Temple (healthy restaurant chain in Miami)- Marketing - Administrative tasks (orders, accounts, nutritional programs)• SPOT (food truck)- Participation in the creation of the brand- Help for development (marketing - logo, packagings, truck design - financial)- Comparative studies for supplier qualification

Chinese Studies

Activities and Societies: Membre de l'IFC (Institut franco-chinois) Membre de l'équipe de footballContemporary Chinese Foreign Policy.

Product Designer (Ux/Ui), Drafting And Design Technology/Technician, General, Obtenu

- Concevoir des services numériques en passant par l’approche méthodologique du design centré utilisateur (UX Design) - Mettre en place.

Master 2 (M2), Spécialisation En Marketing Digital

Marketing Digital Alternative Communication Business Model for Entrepreneurship Project Management Commercial Management

École Préparatoire Tse - Deug Economie Et Gestion

- Marketing - Micro/Macro Economy - Economic History - Organizational Management - Management Control - Mathematics - Introduction.