Lavika Gupta work email
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Lavika Gupta personal email
1. A technology marketing professional with 13+ years of experience in B2B & B2C spaces in technology marketing.2. An ardent digital marketer with experience in marketing automation consultation.3. Hands-on experience in Market Segment Planning including market analysis, internal analysis, competition analysis and Go-To-Market planning.4. Experience in handling large scale onsite events in APAC, Europe and US as well as virtual events including Microsoft's biggest flagship events, Envision and Ignite.5. Extensive experience in campaign planning and execution for key marketing objectives including awareness, demand generation and thought leadership.6. Experience in content development for the corporate website, press releases, collateral and case studies; adept in writing and articulating about various cutting-edge technologies.7. Specialize in Analyst and Public Relations; worked with Gartner, Forrester and IDC.
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Senior Commercial ExecutiveMicrosoftIndia
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Senior Marketing Communications Manager, Modern Work & Security SolutionsMicrosoft Apr 2023 - Present
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Senior Marketing Communications Manager, Surface Devices & Education SegmentMicrosoft Jan 2020 - Mar 2023India- Marketing Lead for Surface devices, Education & Consumer Channel/Devices Partner marketing portfolios.- Build marketing plans & lead execution with excellence to drive marketing metrics & business scorecard.Achievements:- The NewNext devices marketing campaign to inspire SMBs to build resilience and use technology as aid to recover from the pandemic, thrive & grow, won the coveted Gold under B2B campaign at ET Shark Awards.- Awarded the Growth mindset & One Microsoft awards by the COO in the first 3 quarters in the role.- Successfully drove multiple devices launch campaigns for Surface; Drove successful integrated campaign for Education, creating business opportunities in state ministries.
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Channel Marketing - Digital, Gulf & Saudi - Team LeadMicrosoft May 2018 - Jan 2020Dubai, United Arab Emirates- Build digital cross-category marketing strategy and execute activities to drive full-funnel marketing for awareness, with a focus on sell-through via the-commerce while integrating all channel marketing aspects from digital to in-store branding to evangelism and demo.-Identify synergies with partners and retailers and drive integrated marketing activities with consistent messaging and leveraging all relevant media platforms. - Manage marketing investments of USD 2M annually for Consumer Devices Sales Group in Gulf and Saudi
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Marketing Execution Lead/Acting Marketing Manager, Mea HqMicrosoft Aug 2013 - May 2018Dubai, United Arab Emirates- Build integrated marketing campaigns with effective messaging, targeting, right tactical mix.- Ensure seamless execution of marketing tactics with optimal customer journey, creative and content, lead routing plan, telescript, with end-to-end tracking and performance analysis.- Drive revenue marketing via the marketing automation engine, connect marketing campaigns to relevant nurture streams to nurture leads and drive conversions.Achivements:- Successfully revamped the audience engagement strategy for the Microsoft Cloud Society program to drive Azure enablement in the region- Led the Microsoft flagship events, Envision and Ignite in the US, with strategic Account-based marketing approach, over-achieving area target by 190% and drove a pipeline of USD 68M and being the onsite point of contact for over 500 customers.
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Marketing Communications SpecialistIbm Dec 2010 - Mar 2013Bengaluru Area, India- Build tailor-made communication plans for IBM’s acquired companies and assist with GTM planning to drive awareness and build demand.- Develop Sellers Enablement Plan for the Software Group acquisitions.- Manage Internal and Executive Communication for VP of Marketing for Emerging Markets. - Manage digital acquisition user groups; work on evangelizing IBM offerings with Industry Associations.Achievements:- Developed Market Segment Plan for one of the acquisitions in smarter commerce portfolio which was implemented across the Growth markets.- Built Campaign-in-a-Box framework for Ready to Execute (RTE) campaigns for IBM acquisitions.
Lavika Gupta Education Details
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Pgdm In Marketing
Frequently Asked Questions about Lavika Gupta
What company does Lavika Gupta work for?
Lavika Gupta works for Microsoft
What is Lavika Gupta's role at the current company?
Lavika Gupta's current role is Senior Commercial Executive.
What is Lavika Gupta's email address?
Lavika Gupta's email address is gu****@****oft.com
What schools did Lavika Gupta attend?
Lavika Gupta attended Alliance University.
Who are Lavika Gupta's colleagues?
Lavika Gupta's colleagues are Mr Hamza, Leon Wolf, Mika Lojon, Michael Reed, Duy Luong, Annie Reine Roberta Gateka, Geo Vani.
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Lavika Gupta
Process Lead Having Experience In Uk, Us And Apac Hr Operations.Rich Experience In Sap Hcm And Sap Success Factor. Background Verification Process| Ats| Onboarding | Offboarding |Uttarakhand, India -
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