I am entrusted with the pivotal task of strategizing and driving brand growth for our esteemed company by devising innovative approaches tailored to the unique insights and needs of the Malaysian market. My role encompasses the full spectrum of product development, from ideation to launch, ensuring each offering resonates deeply with our target audience while maximizing profitability.As a marketing manager, I am bestowed with the responsibility to plan and flawless execute flawlessly the multifaceted campaigns, seamlessly integrating press, ATL, BTL activations, and cutting-edge digital initiatives to orchestrate memorable product launches that captivate hearts and minds. Notably, my initiatives have transcended conventional boundaries, pioneering the opening of latent markets through groundbreaking introductions such as packaged RTE waffles and tantalizing tortilla wraps.Throughout my tenure, I've launched a tapestry of iconic brands and products, each a testament to Gardenia’s commitment to innovation and consumer-centric excellence. From the fruity Toast'em loaves and to the Low-GI WholeGrain loaf; Breakthru to the trailblazing QuickBites, Roll-Up Wraps, and our latest triumph, Puazz!, each brand bears the indelible mark in my career. A crowning achievement of my tenure was the strategic conceptualization Gardenia’s corporate mantra, 'Always with You,' a timeless ethos that serves as the guiding light for our brand's. Through relentless dedication and passion, I continue to strive for excellence.

1. Product Mktg, that include; R&D stagesListingPromotionPackaging Sales evaluationDistribution and penetration strategies2. Crisis Management 3. Corporate Branding 4. Advertising5. CRM (Retailers & Customers)6. Online Advertising 7. Basic designing 8. Business development (Latent Market)9. PR10. Budgeting11. Institutional Business Development