Lavinia Aparaschivei

Lavinia Aparaschivei Email and Phone Number

Video Producer & Writer @ Testbirds
munich, bavaria, germany
Lavinia Aparaschivei's Location
Berlin Metropolitan Area, Germany
Lavinia Aparaschivei's Contact Details

Lavinia Aparaschivei work email

Lavinia Aparaschivei personal email

n/a
About Lavinia Aparaschivei

Hello, I’m Lavinia - a multi-skilled, copy-loving, hands-on creative, with a strong game in video production and project management. I consider myself to be extra diligent, emotionally mature, and an all-around pleasant gal to work with.

Lavinia Aparaschivei's Current Company Details
Testbirds

Testbirds

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Video Producer & Writer
munich, bavaria, germany
Website:
testbirds.com
Employees:
371
Lavinia Aparaschivei Work Experience Details
  • Testbirds
    Content Manager
    Testbirds Apr 2024 - Present
    Berlin, Germany
    • SEO Writer: Responsible for all company communications, including editorials.• Creative Producer: Manage the production of all campaign assets (social media posts, videos, landing pages, newsletters, interviews, & explainer/employer branding videos).
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  • Super Stories
    Campaign Strategist, Producer & Copywriter
    Super Stories Jun 2015 - Present
    Remote
    Super Stories is an Amsterdam-based 360o creative agency, that specializes in integrated storytelling with a B2B focus. Clients: The Dyneema Project, DSM Personal Care & Beauty, Kings of Indigo, Kingpins, ECCO, HTNK, Global Denim Awards.• Producer of 3 short docu-films - shot in the US, Europe, and Japan - and all other video assets within the agency. Responsible for concepting, scripting, storyboarding, on-set direction, bookings, equipment planning and rental, location recce, call sheets, post-production direction, and reporting.• SEO Copywriter and storyteller focused on social media, interviews, scripts, articles, email communications, and website content with AI experience. • Social Paid Campaigns Manager for Meta & LinkedIn.• Responsible for creating workflows and processes for all major projects, year-long campaign roadmaps, assigning tasks, budgeting hours, KPI definition and tracking.• Creative Project Management for delivery of digital (incl social media) and print assets, as well the launch of multiple websites (among which kingpinsshow.com, www.yvesscagliola.film).• Producer of Dyneema podcast (5 episodes) focused on the intersectionality of sustainability, materials, and the outdoors• Responsible for training new interns and managing interns working on my client portfolio.
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  • Vectornator By Linearity
    Video Strategy Lead & Copywriter
    Vectornator By Linearity Mar 2021 - Apr 2023
    Berlin, Germany
    Vectornator is a vector design app ready to disrupt some serious game.Responsible for:• Writing SEO-optimized editorials about and around design.• Writing scripts for all video content.• Producing video content (incl lives and tutorials) from concept, scripting, budgeting (time and finances), sourcing, project management, briefing, and creative direction.• Video direction and conception on all major projects.• Leading an internal (7) and external (4) team of motion designers, video editors, & content creators to deliver a video pipeline planned 6 months in advance, including team-level OKR definition and tracking.• YouTube, Instagram & TikTok social media video strategy, planning, execution, KPI definition and tracking - grew YouTube from 16k to 35k followers in 1 year, started TikTok from scratch and amassed 4k followers in 3 months. • Video influencer and UGC management across YouTube and TikTok, managing the content of 10-20 influencers at any given point.• Setting up 2 small in-house recording studios.
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  • Relayr
    Content Marketing Manager
    Relayr Nov 2016 - Feb 2018
    Berlin Area, Germany
    • Team lead for the Content Marketing department, consisting of a Social Media Manager, Videographer & Graphic Designer • Responsible for creating the inbounds and content strategies, and managing the creative execution of all campaigns around product launches, events, roadshows across Europe & US, webinars, white papers, and trade shows.• In charge of the email marketing strategy via HubSpot, from set-up to strategy, copy, design, and reporting. • Project manager for the redesign of the new website, with a focus on Inbounds Marketing lead collection.• Webinar coordinator.• In-house PR management and media buy strategist.
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  • Royal Republiq
    Copywriter
    Royal Republiq Oct 2014 - Mar 2017
    Remote
    Danish fashion brand, specializing in fine leather goods.• Responsible for the full copywriting gamut / press release, newsletter, social media, website headers, product description, care guide, presentations, brand decks.
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  • Santinoloconte.Com
    Copywriter, Creative Project Manager & Deliverables Design
    Santinoloconte.Com Dec 2015 - Jul 2016
    Greater New York City Area
    Co-owner of PONY North America, entrepreneur.• Creative direction, project management and (ghost) copywriting for santinoloconte.com now reign.co / streetwear shop • Main writer + designer of brand and pitch presentations for side-businesses / Etonic Sneakers, Oeuvre Concept Store, 1stInsinct Creative Agency.
  • Pony
    Marketing Coordinator & Creative Project Manager
    Pony Oct 2014 - May 2016
    Greater New York City Area
    When I first took the job, PONY SNEAKERS was busy working on a fresh new brand image to suit its recent re-launch, its freshly acquired consumer and newly forged premium-tier product (Product Of New York).• Creative direction and project management in building a cohesive and recognizable brand image for PONY US and Product Of New York / attributes, logo, visual identity, tone of voice, typography, story telling, digital presence.• Creative direction and project management in launching 2 complete new websites (including year-round content management) / Productofnewyork.com + PONY.com.• Active role in directing, planning and delivery of effective brand materials / photoshoots, lookbooks, brand decks, sales sheets, magazine.• Designed + wrote compelling pitch presentations for anticipated collaborative projects / PONY x Urban Outfitters, Maison Kitsune, Foot Action, Madewell.• Managed email campaigns (press + consumer) / including copywriting, target list and analysis of performance (MailChimp).• Developed, coordinated and monitored Instagram campaigns + social media influencers outreach programs.• Worked closely with our external PR team to develop short + long-term PR strategies.• Provided logistical support and creative direction in the organization of launch events / PONY x DKNY launch party at Standard Hotel, Soho.• Worked with the brand owner to set and oversee budgets for annual marketing activations.
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  • Pony
    Copywriter & Marketing Assistant
    Pony Sep 2013 - Oct 2014
    Amsterdam Area, Netherlands
    Took ownership of copywriting all marketing materials, and helped refresh the brand’s tone of voice / press release, newsletter, website content, blogs, POS, reviews, recaps
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  • Dolly Rogers
    Marketing Intern
    Dolly Rogers May 2013 - Aug 2013
    Amsterdam Area, Netherlands
    Boutique creative agency, Dolly Rogers hired me as a marketing intern to work on their on-going rebranding initiatives with PONY Europe.
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Lavinia Aparaschivei Skills

Social Media Blogging Copywriting Online Marketing Social Networking Social Media Marketing Marketing Market Research Online Advertising Press Releases Public Relations Start Ups Social Skills Creative Writing Content Strategy Facebook New Media Editing Newsletters Youtube Online Communications Seo Relationship Marketing Proofreading Magazines Strategy Video Content Development Online Publishing Creativity Skills Campaigns Communication Building Relationships Publishing Publicity Online Research Creative Problem Solving

Lavinia Aparaschivei Education Details

Frequently Asked Questions about Lavinia Aparaschivei

What company does Lavinia Aparaschivei work for?

Lavinia Aparaschivei works for Testbirds

What is Lavinia Aparaschivei's role at the current company?

Lavinia Aparaschivei's current role is Video Producer & Writer.

What is Lavinia Aparaschivei's email address?

Lavinia Aparaschivei's email address is la****@****ony.com

What is Lavinia Aparaschivei's direct phone number?

Lavinia Aparaschivei's direct phone number is +316463*****

What schools did Lavinia Aparaschivei attend?

Lavinia Aparaschivei attended Universiteit Van Amsterdam / University Of Amsterdam, Universitatea Din București / University Of Bucharest, Academia De Studii Economice Din București.

What are some of Lavinia Aparaschivei's interests?

Lavinia Aparaschivei has interest in Children, Music (Electronic Mostly), Economic Empowerment, Education, Poverty Alleviation, Human Rights, Arts And Culture, Real Interest In New Trends.

What skills is Lavinia Aparaschivei known for?

Lavinia Aparaschivei has skills like Social Media, Blogging, Copywriting, Online Marketing, Social Networking, Social Media Marketing, Marketing, Market Research, Online Advertising, Press Releases, Public Relations, Start Ups.

Who are Lavinia Aparaschivei's colleagues?

Lavinia Aparaschivei's colleagues are Daniel Dumbrava, Judit Kiss, Hans Wilde, Michelle Fleischmann, Monica Francisco-Dekam, Cinthia Barros, Corinna Gaiser.

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