As CTO, led the deployment of a comprehensive e-commerce solution for the brand’s pan-India expansion. Strategically managed and planned digital marketing initiatives and optimized marketing funnels to drive growth. • Led the deployment of a comprehensive e-commerce solution, driving the brand’s successful pan-India expansion. • Strategically managed and optimized digital marketing campaigns, enhancing customer acquisition and retention. • Developed and implemented advanced marketing funnels, significantly improving conversion rates and ROI. • Oversaw the integration of cutting-edge technologies to streamline operations and enhance the user experience. • Collaborated with cross-functional teams to align technical strategies with business objectives, ensuring seamless execution and scalability. • Drove data-driven decision-making processes, leveraging analytics to refine marketing strategies and boost performance. • Managed IT infrastructure and security protocols, ensuring robust and secure online transactions.

• Conceptualized and developed multiple bestselling products, contributing to the company’s market leadership.• Led the Design and Development team, driving innovation and product excellence. • Championed the use of locally sourced materials, fostering community empowerment and sustainability. • Oversaw and optimized the in-house manufacturing process, ensuring efficiency and quality control. • Played a pivotal role in exponentially increasing the company’s daily order volume through strategic product innovation and market responsiveness. • Spearheaded research initiatives to explore new product innovations, translating ideas into technical blueprints and functional prototypes. • Developed and maintained comprehensive Bills of Materials (BOM), ensuring the effectiveness, safety, and regulatory compliance of new designs. • Enhanced and tested product designs, iterating on prototypes to refine functionality and user experience. • Leveraged advanced Shopify techniques and front-end development skills to create highly responsive, user-friendly e-commerce platforms, driving customer engagement and sales growth. • Implemented cutting-edge front-end technologies to enhance the visual appeal and performance of the company’s online store, optimizing for conversion and user experience.

As part of a collaborative research initiative between the Department of Civil Engineering at IISc Bangalore, the University of Amsterdam, ITMO University Russia, Nanyang Technological University Singapore, and IIT Kanpur, I contributed to a project funded by the Government of India (Department of Electronics and Information Technology), the Netherlands Organization for Scientific Research, Tech Mahindra, and various industrial partners. The project aimed to analyze crowd dynamics and traffic behavior during the Kumbh Mela festival, utilizing advanced computational models and data-driven methodologies.My contributions to the research included: 1. Conducting field data collection using advanced sensors and tracking technologies. 2. Managing and analyzing large datasets to derive insights on crowd behavior and traffic flow. 3. Overseeing the operations of the research base camp, ensuring seamless execution of field experiments.During the internship, I participated in the following experiments, which were critical to understanding and modeling crowd dynamics: • Priming and behavioral triggers in large crowds. • Follow the Leader dynamics and its implications for crowd movement. • Temple flow management and pedestrian traffic simulation. • TB Temple and Cul-de-Sac Ghat flow analysis. • Monitoring behavioral turbulence and developing early warning systems. • Investigating the effects of shockwaves on pedestrian flow. • Analyzing rural group dynamics and macroscopic behavior of large crowds.This experience provided me with a deep understanding of crowd dynamics, advanced data analysis, and the application of technology in real-world scenarios.