Lavonda Talbert Email & Phone Number

Highland Heights, Ohio, United States

Solon, Ohio

• Ensure ads are received and processed in a cost-effective way while meeting deadlines• Analyze metrics on print/digital materials using Microsoft Excel• Report on status, coverage, volume and other metrics using Microsoft Excel• Prepare Excel documents for internal management, external contacts, and clients• Assist in improving/developing new processes through company management surveys• Assist and lead special projects• Perform the daily task of scanning or downloading ads, indexing ads, quality checking of ads, entering ads into our proprietary system; QC / validation; investigating/resolving issues• Communicate effectively with team members, managers, and other operational teams for daily deadlines

Solon, Ohio

Quality assurance by product and category.Implementing data integrity methods for the food and retail industry that helps correct and rename product descriptions for accuracy and consistency over its entire life cycle.

Responsible for collecting, labeling and reporting grocery and circular data from 78 newspapers online in major markets across the United StatesResearch consumer data to ensure competitive price points and provide manufacturers with the best ad placement.Trained a team of 15 to help maintain the end of the week deadline and track ad circulars using brand marketing which identify ads and the ROI they deliver to retailers and their competitorsCreate electronic images from paper and electronic circulars for company’s website; the website allows retailers to view their ads and compare to their competitors

Worked directly with card vendors to help repositioned the stationery department Used innovative methods in the card section to increase consumer visibility and trafficIncreased profit margin and revenue by doubling sales in 2010

Advising companies on how to effectively use multimedia presentations to market their products and/or services.

Designed and created collateral materials for profit and non-profit businesses, negotiated client contracts, marketed client's event in print and TV advertising, maintained client base to ensure repeat business.Compiled greeting cards for archival - Client: American GreetingsDesigned pages and created layouts for Annual Reports - Client: Cleveland Public PowerComposed business forms for small businesses Nationwide Advertising - Client: Heights Negative and Plate Assembled and prepared designer's work for service bureaus and printersConceptualized an annual booklet for the Urban Studies department - Client: Kent State UniversityDesigned CD covers, handouts and presentation covers - Client: Silent Partner OnlineConceived and created brochures, folders, ads, invitations and bus banners - Client: LMT ProductionsClients include: Magnet Schools of Cleveland Public Schools, African-American Heritage Trail and the African-American Museum

Produced jobs for the printing press, implemented collateral materials for print and delivery, troubleshot clients' files, designed 1-6 color newsletters, annual reports, ads, programs, signage, booklets and brochures.

Assembled an on-site preflight department, recommended and trained two people for the department, designed internal forms to create a communication link between management and production departments, restructured and maintained the companies' archives valued at a quarter of a million dollars, prepared and scheduled jobs for production, organized customer's work order to that of the printer to make sure all deadlines were met, helped bridge a gap between company's printing branch and pre-press branch to ensure jobs were printed and delivered on time.

Bs, Printing Technology

Certification, Internet Marketing

Mba, Marketing

Certification, Multimedia Design

Activities and Societies: Phi Theta KappaFinal Thesis Project consisted of a multimedia website detailing and highlighting the attractions.