I defined the strategy and vision for Mosaic’s (IAC) $160M+ consumer product portfolio, leading a team of 75 across design, product, research, writing, and brand creative. After driving a significant turnaround during my 2-year tenure, Mosaic was acquired in January 2024.

Pre-IPO, I built and scaled Better’s first research and design strategy team. Our group was responsible for developing customer insights, building digital products, and leading innovation initiatives during a period of sustained growth and expansion.

Partnered with Work & Co clients to research, define, and launch new digital products and services. Personal clients included Google, T-Mobile, and the NBA.

I was a senior strategic partner for Instrument's clients and internal project teams. Led product, brand, and marketing initiatives for Patagonia, Instagram, and Facebook.

As the first strategy/design hire, I built and led a discipline at Third & Grove that delivered product strategy, UX research, and rapid prototyping to clients like Quicken, Sunpower, and Williams-Sonoma.

I led audience definition, analytics, and feature strategy during the design and launch of Dwell's new digital platform: https://goo.gl/evF3LL

My time at TSJ is best summed up as a tech sabbatical where I had the privilege of leading publishing operations at one of the most respected print magazines in the world.

I worked on a range of projects (conversion optimization, content strategy, technical audits, user research) for Crayola, Intuit, Wells Fargo, and Wine Enthusiast.

I worked on the agency side of GSI Commerce, managing digital campaigns for the NFL, RadioShack, and Calvin Klein.

Defined and executed content strategy for the brand's digital outlets, including knex.com and the then-new social media accounts.