- Worked closely with designers across multiple disciplines, I concepted, designed, managed, and executed an array of projects for some of the most iconic entertainers, recognized brands and growing startups.-Managed and led creative teams for entertainment sector clients including Will Smith, Jada Pinkett-Smith, Jaden Smith, Kate Upton, and more.- Managed and led creative teams for consumer sector clients including New Balance, American Eagle, Westbrook Entertainment, JUST Water, Moroccanoil, and more.

- Concepted, Formulated, Created, and Executed the creation and launch of a startup ready-to-drink cocktail brand.- Led creative across all mediums including naming, branding, packaging, web, and design.- Led strategy to scale brand from concept to being distributed by Anheuser-Busch in 4 states and sold in Total Wine, Target, WaWa, and Whole Foods along with regional and local chains in each market.- Managed relationships with agencies and internal stakeholders that enabled quck speed-to-market allowing the brand to be the very first ready-to-drink brand launched from the state of Florida. Used that story to leverage rapid growth in the home market thus increasing sales and selling out consistently with multiple chain retailers.- Built creative team and instilled a cohesive design system, allowing myself to step away from a day-to-day role and now serve as an advisor to the brand.

- Served as Senior Digital Marketing Advisor to Governor, Gavin Newsom & Chief ServiceOfficer, Josh Fryday as well as the state of California during the peak of the COVID-19 crisis.- Managed the creative and marketing team for the California Volunteers platform, Ledthe design team responsible for building and marketing the web platform.- Oversaw creative for the California Climate Action Corps.

-Worked alongside C-Level leaders and managed the creative and marketing teamduring period of growth from $20 million to $100 million in valuation.- Oversaw brand messaging and positioning to prospective retail partners such as Target, CVS, Kroger,and Whole Foods. Was successful in securing accounts with all major pitches.- Managed a team of designers and engineers to build a new eCommerce experience with abuilt-in subscription model along with improving user-experience across all channels.- Assisted in managing digital advertising budgets that scaled the subscription model to over 3,000unique subscribers and a growth of 300+% in online revenue.- Oversaw tour and festival creative and activation teams.- Oversaw retail point-of-display strategy and creative.- Led the design team on JUST Infused Water packaging along with marketing strategyto launch the new product line.

- Developed and executed digital marketing strategy that resulted in over $1 million in sales thefirst year of business.- Developed pitch decks that resulted in securing merchandise contracts with TortugaMusic Festival, SeaWorld, Universal Studios, the University of Central Florida, and theUniversity of Florida.- Led creative on targeted eCommerce websites that scaled to over an average of75,000 prints per month in the collegiate greek, construction, and healthcare markets.