Lawrence Allen Email and Phone Number

Recruiter, international market entry expert, author and nascent educator who served the needs of multinational companies in the APAC Region for over 22 years. Lawrence is now leading SA-USA Global Market Entry Services, providing ground-level strategic and project management services to international companies entering or expanding in the US market.For the past 15 years, as a Senior Executive Recruiter on two continents, he delighted clients for the likes of Heidrick & Struggles, Stanton Chase and various boutiques. Prior to recruiting he served as an executive for Nestle, Hershey, Conair, and Libbey Glassware; building their businesses in the Greater China Region. In September 2020 he founded Singapore Academy USA, a boutique school that provides the world’s best math classes, live and interactive from Singapore, to American students virtually. After cutting his teeth in cross-cultural branded CPG/OTC marketing in Taiwan, he moved to Hong Kong to co-lead the Asia Pacific start-up of “The Tools of Vidal Sassoon” haircare appliances for Conair Corporation as their Regional Director of Operations, Personal Care Appliances – Asia/Pacific. As part of the 3-person start-up team, Lawrence was responsible for sourcing appliances from 12 contracted factories in China and delivering them to 10 markets: from Japan to Singapore to Australia.Lawrence spent 8 years in the chocolate industry in China, first for Hershey: converting their Rep office test marketing operation in Shanghai into a WFOE (Wholly Foreign Owned Enterprise) with national distribution. Then in Beijing for Nestle (China) Ltd. as their confectionery Brand and Business Development Manager. Based on these experiences in 2009 he wrote Chocolate Fortunes, The Battle For The Hearts, Minds, and Taste Buds of China’s Consumers (Published by AMACOM/HarperCollins, hardcover), a China business book that chronicles the quarter-century battle by the 5 chocolate global giants for the taste buds of China’s virgin chocolate consumer.He led a third China start-up for Libbey Glassware, providing all manner of in-country support to the build out and commissioning of a $56 million glass tableware factory near Beijing, before moving into Executive Recruiting. Lawrence’s first recruiting stint was with Heidrick & Struggles in Beijing: 4 years, with 2 years as Partner-In-Charge. After moving back to the USA in 2012 he recruited for Heidrick & Struggles Dallas office, followed by Stanton Chase and several boutiques. Lawrence is a graduate of the Thunderbird School of Global Management where he earned his MBA.