Lawrence Bevens Email & Phone Number

Boston, Ma, Us

Strategic client partner and thought leader in the development and execution of enterprise-wide data and analytics solutions that bring organizations descriptive analytics (business intelligence), predictive analytics (segments and audiences), and prescriptive analytics (machine learning and generative AI). Collaborate across organizational levels and functions to ensure continuous business value and growth targets are met

Greater Boston Area

Customer Experience Thought Leader accountable to C-level leadership for establishing a common culture of data-drive customer experience success. Execute on strategic priorities applying actionable, advanced analytics and systematic process optimization to enable personalized, harder working customer experiences and operational efficiencies across engagement channels

Greater Boston Area

Head of customer analytics and strategic marketing innovation leading the transformation of customer engagement and experience strategy and execution. Responsible for strategic roadmap development and delivery of B2B and B2C personalization across channels and business intelligence capabilities (analytics, measurement platforms, data science and visualization) across the marketing, sales and product functions to enable data-driven decision making and intelligence-based customer experiences Areas of influence:• Global Analytics Team Leadership: Launched the global participant analytics capability delivering customer intelligence, digital marketing measurement, segmentation, targeting and predictive customer experience modelling as a competitive advantage (heavy focus on SAS, SQL, Adobe Analytics and Tableau)• Financial Wellness Product Development: Provide leadership ensuring strong collaboration among cross-enterprise teams in identifying alternative solutions, prototyping and execution on the vision for Financial Wellness predictive personalization and product recommendation capabilities• Business Intelligence Product Development: Lead development and execution of strategic road map for scalable Financial Wellness analytics as a client-level product innovation; contributed to 98% program adoption• Cross-Enterprise Customer Growth Program Management: Drove 10% CAGR in new cross-company relationships through development and adoption of driver-based sales metrics and KPIs

Rollover retention business owner successfully architecting a world-class program to deliver the strongest 401(k) customer and asset retention rates in the financial services industry. Developed competitive intelligence frameworks and integrated marketing, sales and product strategies to convert 50%+ rollover IRA opportunities from a 401(k) base of more than 3.5 million retirees and job changersAreas of influence:• Program Management: Led Integrated sales & marketing strategies for 1 million annual retirees and job changers and stay-in-plan base of 3.5 million participants• Market Leadership: Established the addressable market and created segmented product and marketing strategies to drive market share. Broke through the 50% rollover retention rate barrier to lead the DC asset retention barrier (Featured in April 2007 Boston Globe)• Product and Service Development: Identified customer product needs, quantify product alternatives and lead the development of new products and processes from design and prototyping through launch and amplification. Oversaw design of digitally integrated cross-company IRA account opening, service model expansion and lead/case management.• Process Engineering: Call center and back-office operational redesign using Six Sigma / Lean principles

Greater Boston Area

CRM and Database Marketing Product Developer responsible for delivering new capabilities for acquiring new customers including development of a pure prospect data mining environment, referral generation engine, lead conversion business intelligence systems and contact data management structures• Delivered retail acquisition engine capabilities including pure prospect direct marketing, customer referral tracking and cross-company marketing management• Designed and delivered Lead Utilization & Conversion Reporting platforms• Implemented omni-channel customer contact history data environment

Greater Boston Area

Business Process Engineering Officer responsible for managing cross-functional teams charged with delivering business process improvement and integration of enabling technology across corporate and business area finance/accounting functions. Key successes included:• Redesign and automation of Corporate Accounts Payable• Process realignment for global implementation of Oracle Financials• Facilitated corporate strategy discretionary investment process

Master Of Business Administration (M.B.A.), Finance And Operations Management

Bachelor Of Science (Bs), Civil Engineering