Lawrence Carr Email and Phone Number

Collaborated with marketing and retail teams to develop packaging and merchandising solutions that enhance consumer discovery and retention.Designed and produced in-store displays and packaging mechanicals, ensuring adherence to brand guPartnered with suppliers to review samples and oversee the production of high-quality displays, maintaining design integrity throughout the process.Contributed creatively to photo shoots, aligning visual content with brand objectives while retouching images for packaging applications.Utilized project management tools like Airtable and ClickUp to streamline workflows and enhance collaboration across cross-functional teams.

Collaborated with the lead designer and strategist on various projects.Created and managed design collaterals.Assisted in conducting ideation sessions for brand innovation projects.Developed various design themes and territories.Performed competitive analysis and created packaging design concepts.Created decks and presentations based on brand guidelines.Participated in brainstorm sessions to develop and execute strategic deliverables.Created schematics and pictograms.

Conducted market research, category, and channel audits to aid in strategic planning.Assisted in developing naming, tone of voice, and positioning for various brands and their products.Assisted in the creation of brand architectures to meet various business objectives.Assisted in developing and facilitating client workshops.Supported senior strategist with deck creation and other key deliverables.Participated in brainstorm sessions to develop and execute strategic deliverables.Provided input to the design team regarding the implementation of strategic objectives.

Developed social media collaterals. Participated in brand ideation sessions with both the Vision and Expression teams. Developed design collaterals based on preexisting work, brand guidelines, and brand strategy. Completed a semester-long project that analyzed the current brand landscape andprovided strategies for new and legacy brands to connect with Gen-Z consumers.

Worked on a wide range of design projects for various brands.Adhered to brand guidelines and completed projects according to the deadline.Showed an understanding of projects relevant industries, markets, and target audiences. Attended weekly meetings with the strategy and design team.Collaborated with the strategy and design team to develop concepts.Presented concepts internally, received feedback and made necessary changes.