Berthon International is the sales division of the Berthon Group. As the Listings Manager, I am primarily responsible for the control and administration of the 150+ listings Berthon International and its affiliates carry. With offices in the UK, France, Scandinavia, Spain and the USA, Berthon offers unparalleled reach! I am also involved with more ‘standard’ marketing practices – including the use of:-• Print-based copy (simple text, limited graphic design, magazine, in-house publications).• Social media (Facebook, Twitter, LinkedIn, Instagram, YouTube et al).• Web-based tools/activities (Google Analytics, MailChimp, SEO etc.). Accuracy is key, as is an understanding of current market trends and recent developments in new media formats - photography, video, 360° panoramas etc.I would list a recent success as being involved with the design, re-population and rollout of our new brokerage portal at http://www.berthon.co.uk/yacht-sales-brokerage/yacht-for-sale/.I consider myself a long-suffering GDPR (General Data Protection Regulation) survivor, having been heavily involved with the formulation of, and later transition to, correct and up to date data protection processes. Proper consent is paramount – as who wants to spend all this time producing content for people who do not want to see it!

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