Lawrence Kernis Email & Phone Number

New York, NY, US

Bridgewater, NJ

Lead a high performing experienced management team supporting the distribution community in a National and Regional scope. Markets include Acute Care, Home Health Care, Long Term Care and Specialty Oncology within Med-Surgical, Drug Wholesaler and Food Service Distribution. Create programs that that support Nestle Sales Teams to have Preferred Vendor.

Fort Worth, TX

• I collaborated with marketing, finance, sales operations, customer care, medical education, corporate accounts, government affairs, reimbursement and global sales. My ongoing tasks included engaging with large.
• I successfully completed U.S. Return to Market of RENASYS Traditional Negative Pressure Wound Therapy Program with key customers converting back to Smith & Nephew providing a footprint in a billion dollar industry.
• I created Start-Up and Long-Term Business Plans, Project Team Lead, Recruited sales staff and Implemented entire program leading up to and beyond 510(k) Clearance per FDA Guidelines.
• My team and I converted major IDN’s and gained contract status with Local and National GPO’s following Strategic Plan for market growth along with Single Patient Use Negative Pressure Wound Therapy.

St. Petersburg, FL

• I drove new business in top IDN’s within Advanced Wound Management portfolio including Surgical Devices, Biologics, Skin Substitutes, Pharmaceuticals & Advanced Dressings. I focused on C-Suite, Surgical Department.
• I converted IDN Targets exceeding forecast
• I maintained existing business through contract extensions & lever incentives

St. Petersburg, FL

• I led Sales Teams with 10 Direct Reports- 7 Device Representatives, 3 Associate Sales Representatives focused on Surgeons, OR, Nursing, Supply Chain and C-Suite. I drove Sales of Capital Equipment & Disposables in.
• I drove major IDN Conversions with multi-year sole source contracts focusing on C-Suite access.
• I played a lead role in creation of Evaluation Review Committee (ERC)- repeatable, sustainable evaluation/conversion process selling program
• I fostered Equipment & Disposable Distributor Relationships regionally and nationally

St. Petersburg, FL

• My team and I Increased sales in Advanced Wound Care, Skin Care, Negative Pressure Wound Therapy, Capital Equipment with 11 direct reports- 5 Device Representatives, 3 Product Representatives and 3 Clinical Resource.
• We implemented Acute Care, Home Care and Long Term Care business growth
• I drove major IDN Conversions with multi-year sole source contracts focusing on C-Suite access.
• I maintained Med-Surg Distributor Relationships for AWC/SC Growth
• I developed Equipment Distributors (National & Regional) to support NPWT Product portfolio