In Venue Gaming and Entertainment Business

KEY CONTRIBUTIONS:• Drove strategic change for clients including Valassis Co, Inc. (Livonia, MI), Specialty Printing LLC (East Windsor, CT), Food Network (New York, NY, Scripps Interactive, SNI, NYSE), Mosaic, Inc. (Dallas, TX), Winn Dixie Inc. (WINN, NASDAQ), Start Sampling Inc. (Carol Stream, IL), Engage in Store Marketing (Louisville, KY), Shop to Cook (Buffalo, NY).• Cultivate crucial relationships with clients in order to promote future partnerships and increase project success through careful analysis of each client’s market and needs.• Implemented cutting edge digital and direct marketing initiatives to maximize client success.• Founded an in-venue gaming and entertainment web site, www.statplays.com, which allows gamers to test their sports knowledge and skills beyond the fantasy league setting, managing all project phases from business plan formulation, fundraising and partnership building, through game and website development and outsourcing.• Expanded Start Sampling Inc., an Internet based product sampling company, through partnerships with Wal-Mart and Safeway, with retailer-based, direct-mail-themed events to sponsor and distribute CPG Product samples.• Maximized sales efficiency by developing, piloting, and executing an internet-based, touch screen kiosk display allowing Winn Dixie to market recipe-based product selections to promote items while making the customer experience more convenient.• Assisted Winn Dixie top management in reducing costs by changing third party in-store marketing vendors.Internet URL: www.statplays.com

Specialized in working with Media companies, Retailers,and Consumer Product Companies. Past Clients include, Valassis Co, Inc,NYSE, Livonia,Michigan, Specialty Printing LLC , East Windsor,CT , Food Network, NY,NY (Scripps Interactive, SNI,NYSE) Mosaic, Inc, Dallas Texas, Supervalu Inc Eden Prairie,MN (NYSE).

Responsible for assisting Valassis to build In store retail relationships as a Marketing and Sales Consultant.

Managed and operated Label Dollars which was aquired in 2003 by Promo Edge (Menasha Company)

Founder and CEO of In Store Marketing and Media Company that printed and distributed Manufacturer Consumer product coupons as part of the perishable pricing label transaction. Business purchased by Promo Edge (Menasha Corp.) in 2003.

Managed Sales Force in Chicago and Western US offices for In store Marketing Division.

Responsible for all sales and marketing account management for clients located in the western half of US. Offices located in Chicago,IL, Dallas,TX, Kalamazoo,MI, Anaheim,CA..

Regional Sales Manager, Gannett Newspaper Advertising Sales 1976-1982, USA Today 1982-1984,Gannett Media Sales, 1984-1987, Associate Ad Director, USA Weekend, 1987-1989.