Senior Manager, Marketing & Talent Development at USA Properties Fund, Inc. (Apr 2018 - Present)▪ Lead marketing strategies to build brand awareness, drive leads, and reach and engage with the target audience for new products▪ Develop and administer training programs for 350+ staff members across all business units to maximize staff efficiency and performance▪ Serve as a consultant and guide the Talent Development Manager in creating new training materials on topics such as safety, customer service, technical skills, unconscious bias, and harassment prevention▪ Manage projects and budgets related to marketing and training initiativesExamples of impact: ▪ Redesigned the corporate website to streamline the customer path, resulting in a 23% increase in sessions and a 7% increase in session duration▪ Implemented Constant Contact, developed campaigns in 2022 resulting in a 13% year-over-year increase to open rates▪ Designed and enforced online review management and response policy resulting in an a 14% increase in reviews and 7.5% increase in average rating over 3 years▪ Served as project manager for implementation of new software modules including accounts payable, resident communication, and online applications

As Instructional Design Manager, I defined learning objectives and developed comprehensive training materials that facilitated organizational expansion. I introduced instructional design roles to improve the quality of training delivery and collaborated with mid-level managers to enhance team performance, fostering a culture of continuous improvement within the organization.

As a Education Coordinator, I led the training process for a major software implementation, which increased employee productivity across departments. I created job aids and help desk guidelines that streamlined operations and supported the successful deployment of key organizational software.

• Supervised seven staff members to operate and maintain a 293-unit affordable housing community and trained new hires on company policies, rules, regulations and law requirements