Lawrence Montgomery Email & Phone Number

United States

Denver, Colorado, United States

Sacramento, California Area

▪ Led strategic planning and implementation of marketing and advertising campaigns; managed development communications and institutional brand. Managed and optimized $2 million marketing budget to achieve marketing objectives.▪ Vetted and hired agency specializing in academic healthcare marketing; developed strategic vision and objectives with the agency and internal committee of key stakeholders to create messaging and brand awareness campaigns highlighting patient outcomes.▪ Lead marketing resource for development team; created multifaceted collateral for services lines and philanthropic initiatives.▪ Collaborated with Maloof Sports & Entertainment, Inc. to develop brand awareness at the Sacramento Kings Sleep Train Arena, creating an on-site health center and strategic partnership.

▪ Managed development and execution of statewide advertising and marketing campaigns; worked with advertising agency, graphic designers, video producers and copywriters to determine strategy and create annual campaigns, including creative television, radio, digital, outdoor, direct mail and print production with multimillion-dollar project budgets.▪ Recognized with the “Crystal Award” for Best Overall Communication, 2006 by the International Association of Business Communicators’ (IABC) for the “Empowering Moms” advertising campaign.▪ Strengthened engagement with local populations and county health partners by creating and launching website for county organizations.▪ Spearheaded development of the “Harvest of the Month” program, a multiple downloadable toolkit project which focused on nutrition education in schools; kits provided lesson plans around fresh foods incorporating math, science, art, reading and writing, as well as educational videos. Managed the entire program from concept through worldwide launch and analytics.▪ Managed largest statewide direct mail campaign since 1981, including 1st use of DVD; enabled the public health department to get health messages in front of hundreds of thousands of households in underserved populations.

Sacramento, California Area

▪ Created and implemented successful sales and marketing campaigns for marketing initiative to cross-walk banking customers to the home mortgage side of the business and vice-versa. ▪ Trained hundreds of Bankers and Mortgage Sales Representatives on effective cross-selling of multiple banking products.▪ Increased referrals from 12% to 33% and triggered an additional $16M in product sales through cross-selling strategy.▪ Created and led successful partnership with Maloof Sports & Entertainment Inc. for the company to host 1st-time home buyer seminars at arena events; generated 50+ leads per event working through local personal bankers to promote the events.

Davis, Ca

▪ Developed multiple pre-/post-performance events, consisting of guest speakers/lecturers, meet & greets and music performances with high-profile individuals including President Bill Clinton and Grammy Award-winning cellist, Yo-Yo Ma.

Sacramento, California, United States

▪ Wrote and compiled daily news releases for Attorney General and executive staff addressing issues impacting position, performance and focus of office. ▪ Assisted in writing and distributing press releases. Conducted daily briefings. Organized press conferences.

Master Of Science - Ms, Anthropology (Medical Anthropology Focus)

Activities and Societies: Population Health professors: Dr. Paul Farmer, Arthur Kleinman, Dr. Davíd Carrasco…

Master Of Business Administration - Mba, Focus Integrated Marketing & Communication

Bachelor Of Arts -Ba, Psychology, Communication And Political Science

Education record