Lawrence Chen Email and Phone Number
With over a decade of professional experience, half of which I spent at the headquarters of Fortune 500 companies, my career has been a testament to growth and expertise in the dynamic field of international marketing and branding, particularly in the B2B sector.In recent years, I have delved into the international telecommunications arena, developing a deep understanding and substantial expertise in pre-sales and marketing for submarine cables and related products. My journey reflects a commitment to excellence and a deep understanding of global market dynamics, underpinned by a passion for driving innovation and connectivity in an increasingly digital world.
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Pre-Sales And Marketing Manager263 Global CommunicationsSingapore -
Pre-Sales & Marketing Manager263 Global Communications Jan 2024 - PresentShenzhen, Guangdong, ChinaPre-sales & marketing manager -
Pre-Sales & Marketing ManagerOpticalhash Jan 2024 - Present -
Procurement Manager & Marketing ManagerLighthash Hongkong Limited Nov 2019 - PresentMarket information and strategy: collect international telecoms market information, including Marine cable and data center information, reports, service pricing, and so on, and sharing with the team. Analysis of the Marine cable and connection demand, combined with market and resource situation to develop the corresponding market strategy.Supplier development and maintenance: expand overseas operators and other partners, establish a stable partnership. Focus on the Middle East, Africa, and Australia, and conduct inquiries and business negotiations with over 30 major operators in the region.Marine cable case delivery: familiar with Marine cable and data center business, deeply involved in the whole process of Marine cable IRU and LEASE project, familiar with core business flow schedule, contract terms, delivery risk, and other factors. Lead the completion of the ASE HK-SG 100G project from resource development to delivery.Brand building: responsible for the company's brand building and marketing events, to provide a large number of quality suppliers and partners for the business development period.
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Brand ManagerDuubee Intelligent Technologies Co.,Ltd. Dec 2017 - PresentShenzhenDuubee Intelligent Technologies, a smart device startup, its main business focuses on smartphone and smart home device, targeting the U.S. and Latin America market. The core team of the company is from industry leading enterprises such as Huawei Lenovo.Brand building: establish the company's brand strategy framework, write the company profile, brand handbook and other Chinese and English documents as the cornerstone of brand publicity.Website establishment: built the company's official website from scratch, designed the website interaction based on the WordPress framework, reviewed and optimized the pages vision, wrote the homepage, product page, company profile, and other page contents, and issued a press release regularly every week.SEO optimization: responsible for overseeing the SEO of company's web, collaborate with the supplier to determine the site orientation, core keywords, work plan, etc. Monitor site content optimization, error checking and data monitoring through Google Analytics and Search Console during maintenance. Since its launch, the website has maintained an average daily visit of 500+ without a large number of paid promotion.Product promotion: responsible for the brand packaging of the company's products, including the whole process control from content compilation to visual optimization to physical printing and online publishing.Overseas sales support: cooperate with local sales in the United States, Mexico, Colombia, Brazil, and other countries, and timely cooperate with material production, product data translation, press release writing, and other work.Offline exhibition: participated in the whole process from the preparation to the site of MWCA18, mainly responsible for the booth design, online and offline material preparation, and on-site customer reception. -
Employer Brand ManagerHuawei Technologies Co., Ltd. Dec 2014 - Oct 2017Shenzhen, Guangdong, ChinaJob responsibilities: responsible for the brand planning and service product promotion of Huawei HR Shared service center, and the promotion of service products and channels for the employees from all over the world to achieve the purpose of improving the brand image of the center.Brand packaging: conduct multi-channel publicity for the HR Shared service center with the idea of Internet products, including the transformation and optimization of user interfaces such as video, web services, service hall decoration, etc., effectively improve staff perception and build the brand image of high-quality HR service.Product operation: operation and promotion iHR (internal app of Huawei), responsible for the application promotion to 170,000 employees worldwide, and customized promotion based on the work attendance, salary, subsidy, holidays, hot spots and other nodes paid attention by employees, with a total of 70,000 users over two years after its launch and nearly 10,000 overseas users.Overseas promotion: promote HR service to overseas employees through websites, short messages, emails, and some offline activities. I was on a business trip to Panama for half a year and participated in the Americas call center project. I led the promotion of new HR service channels, conducted online publicity and offline guidance, and focused on correcting the old habit of finding HR when local employees had problems. Finally, the number of employees in the new center was 125% higher than before.Performance results: calendar performance: A, B+, B+ (A= top 15%, B+= top 40%) The future star of 2015 (top 20%). -
Operation Product ManagerPing An Insurance (Group) Co., Jan 2013 - Dec 2014ShenzhenProduct operation: in charge of operation and promotion of Pingan Caikuo (internal financial travel reimbursement App, which is an Internet enterprise-level financial application developed by the headquarters of Pingan group). The promotion was carried out in combination with the user behaviors of the traveling staff. The installation rate of 150,000 employees was above 90% within three months after its launch, which was highly praised by the leaders.Financial manager: responsible for the annual budgeting and daily cost supervision of Pingan's subsidiary Lufax, Pingan Technology, and Pingan pay.
Lawrence Chen Education Details
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Professional Accounting -
Finance
Frequently Asked Questions about Lawrence Chen
What company does Lawrence Chen work for?
Lawrence Chen works for 263 Global Communications
What is Lawrence Chen's role at the current company?
Lawrence Chen's current role is Pre-sales and marketing manager.
What schools did Lawrence Chen attend?
Lawrence Chen attended University Of Technology, Sydney, Hong Kong Baptist University.
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Lawrence Chen
Senior Manager For System Development | Fintech | Software Development | Payment | Pci DssSingapore -
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Lawrence Chen
Singapore
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