Lawrence Robertson

Lawrence Robertson Email and Phone Number

Director of Pathways & Tennis Services - Tournament Director - Non Exec Director @ Tennis Australia
melbourne, victoria, australia
Lawrence Robertson's Location
Melbourne, Victoria, Australia, Australia
Lawrence Robertson's Contact Details
About Lawrence Robertson

With over 20 years experience in the world of sports marketing and administration, I am a commercially astute leader of teams, people and businesses.Hugely passionate about the role sport can play in society and people's lives and have had the privilege of working for some fantastic organisations in the past. Our vision at Tennis Australia is to create a playful world through tennis - and working with and through our Member Associations, coaches, councils, officials and volunteers to help delivery our sport to over 1m participants week in and week out.Our commitment to the competitive pathway is to ensure that great competition breeds great competitors and vibrant tennis communities. If you wish to connect and discuss the work of Tennis Australia and what we do each day to grow the game, then please feel free to contact me at lawrence.robertson@tennis.com.auwww.tennis.com.au/competitiveplay

Lawrence Robertson's Current Company Details
Tennis Australia

Tennis Australia

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Director of Pathways & Tennis Services - Tournament Director - Non Exec Director
melbourne, victoria, australia
Website:
tennis.com.au
Employees:
1033
Lawrence Robertson Work Experience Details
  • Tennis Australia
    Tournament Director
    Tennis Australia Oct 2023 - Present
    Canberra, Australian Capital Territory, Australia
    Tournament Director - 2024 Canberra International
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  • Tennis Australia
    Director Of Pathways & Tennis Services
    Tennis Australia Oct 2021 - Present
    Melbourne, Victoria, Australia
    Responsible for the Australian competitive pathway from junior competition through to our domestic Australian Pro Tour. Providing strategic leadership to our tennis participation leads and our Member Associations in the delivery of our GameOn participation strategy and offering a range of central services to support our teams and delivery network.
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  • Tennis Australia
    Tennis Nsw Ceo & Atp Cup Gm Sydney
    Tennis Australia Jun 2017 - Oct 2021
    Sydney, Australia
    Tennis NSW is the largest of the eight state and territory member associations that support the national body, Tennis Australia in the delivery, growth and promotion of tennis in Australia. We currently support 615 member Clubs, Associations and Court Operators and service over 150,000 registered players.The principle role of Tennis NSW is to coordinate, manage and promote the sport of tennis in NSW and in doing so, support and service our Members and Coach affiliates.The ATP Cup is the new annual 24-country team competition featuring US$15 million prize money and a maximum of 750 singles and 250 doubles ATP Rankings points. ATP is staging the event in partnership with Tennis Australia.
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  • Rowing Victoria
    Non Executive Director
    Rowing Victoria Oct 2023 - Present
    Melbourne, Victoria, Australia
    Appointed Director - Rowing Victoria
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  • Rowing Victoria
    Non Executive Director
    Rowing Victoria Oct 2023 - Present
    Melbourne, Victoria, Australia
    Appointed Non Executive Director for Rowing Victoria
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  • Infront Sports & Media Ag
    Associate Director
    Infront Sports & Media Ag Jan 2015 - Jun 2017
    Singapore
    Leading Infront Sport & Media’s business development across the Asia-Pacific region representing their marketing rights portfolio and identifying potential opportunities for brand partnerships, rights representation and strategic growth. Building and developing relationships with key decision makers across a range of global and regional brands in key APAC markets including Singapore, Hong Kong, Korea and the ASEAN region.
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  • Spectrum Worldwide
    Commercial Director
    Spectrum Worldwide Nov 2013 - Jan 2015
    Singapore
    To lead the commercial and marketing development of one of Asia’s leading Active Lifestyle agencies. Assisting the CEO with short, mid and long-term strategic planning of the business. Implementation of best-in-practice sponsorship sales & marketing functions. Development of strategic marketing, PR and communications plans for each of Spectrum Worldwide’s event assets including the award-winning OCBC Cycle Singapore, Standard Chartered Marathon Singapore and the Asics City Relay series.
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  • Lawn Tennis Association
    Commercial Director
    Lawn Tennis Association Oct 2011 - Nov 2013
    London, United Kingdom
    To build, lead and develop the LTA’s commercial & major event operations teams. Instilling a culture of excellence with responsibility across all revenue lines including sponsorship, broadcast, ticketing, hospitality and licensing. Lead all aspects of the Major Events (ATP, WTA & Davis Cup) brand, marketing and digital activity. Provide strategic input to the CEO, Board and Executive leadership team on all commercial and Major Event matters.Led the renewal negotiatons with all of the LTA's major sponsors for their continued involvement in the LTA commercial programme for the sales cycle 2014 - 2017. Secured on-going commitment from key partners including AEGON, BNP Paribas, Highland Spring and nike.
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  • Lawn Tennis Association
    Head Of Commercial
    Lawn Tennis Association Sep 2007 - Sep 2011
    London, United Kingdom
    To build, lead and develop the LTA’s commercial & major event operations teams. Instilling a culture of excellence with responsibility across all revenue lines including sponsorship, broadcast, ticketing, hospitality and licensing. Lead all aspects of the Major Events (ATP, WTA & Davis Cup) brand, marketing and digital activity. Provide strategic input to the CEO, Board and Executive leadership team on all commercial and Major Event matters
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  • Wta
    Tournament Council
    Wta 2011 - 2013
    London, United Kingdom
    Elected onto the WTA's Tournament Council to represent the interests of the Tier 2 European tournaments. Responsibilities included engagement and interaction with senior WTA management, Tournament Directors and owners and other major stakeholders within the world of tennis.
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  • Scottish Rugby Union
    Commercial Manager
    Scottish Rugby Union Sep 2005 - Sep 2007
    Edinburgh, United Kingdom
    Supporting the Commercial Director and the wider Commercial team, lead on sponsorship sales, in-ground advertising, team licensing and merchandising. Providing leadership and support to the Sponsorship Management team in the development and execution of Scottish Rugby partners activation plans. Supporting Edinburgh, Glasgow and Border's Rugby with sponsors sales and development.
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  • The Scotsman
    Strategic Sales Manager
    The Scotsman 2002 - 2005
    Edinburgh, United Kingdom
    To launch and develop a strategic sales unit within The Scotsman Media Group offering brands the opportunity to engage with the Scotsman readership and audience across multiple formats and channels including in-paper, features, digital and live events.
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  • Poulter Partners
    Sponsorship Consultant
    Poulter Partners 2001 - 2002
    Leeds, United Kingdom
    To launch and develop sponsorship consultancy offering within one of the North's largest advertising agencies.
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  • Wsm Sponsorship
    Business Development Manager
    Wsm Sponsorship 1999 - 2001
    London, United Kingdom
    Joined the original team at WSM Sponsorship to support on the sales and business development efforts of a new sponsorship agency providing sponsorship sales, PR, activation and brand consultancy services to both rights holders and brands in sport.
  • Carnegie Sports International
    Sponsorship Executive
    Carnegie Sports International 1996 - 1999
    Edinburgh, United Kingdom
    Supported the Sponsorship team within Carnegie Sports International across a range of sporting events and assets including the Scottish Open golf event staged at Loch Lomond Golf Club. Led sales of in-ground advertising at both Heart of Midlothian and Rangers Football Club.
  • The Gleneagles Hotel
    Leisure Assistant
    The Gleneagles Hotel 1995 - 1996
    Auchterarder, Perthshire
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Lawrence Robertson Skills

Sponsorship Sports Marketing Sports Sports Management Sponsorship Sales Event Management Marketing Strategy Sponsorship Activation Business Development Marketing Communications New Business Development Marketing Strategic Planning Business Strategy Negotiation Team Leadership Management Sales Strategy Contract Negotiation Digital Marketing Event Planning Brand Development Integrated Marketing

Lawrence Robertson Education Details

Frequently Asked Questions about Lawrence Robertson

What company does Lawrence Robertson work for?

Lawrence Robertson works for Tennis Australia

What is Lawrence Robertson's role at the current company?

Lawrence Robertson's current role is Director of Pathways & Tennis Services - Tournament Director - Non Exec Director.

What is Lawrence Robertson's email address?

Lawrence Robertson's email address is la****@****rts.com

What schools did Lawrence Robertson attend?

Lawrence Robertson attended Loughborough University.

What skills is Lawrence Robertson known for?

Lawrence Robertson has skills like Sponsorship, Sports Marketing, Sports, Sports Management, Sponsorship Sales, Event Management, Marketing Strategy, Sponsorship Activation, Business Development, Marketing Communications, New Business Development, Marketing.

Who are Lawrence Robertson's colleagues?

Lawrence Robertson's colleagues are Naomi Oliver, Sally Thompson, Pongnaritz Intasuwan, Samantha Spiteri, Paul Keisler, Madison O'reilly, Andrea Buckeridge.

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