Lawrence Robinson Email and Phone Number

Managing the Xbox UK, EMEA and US accounts alongside our new and growing Nintendo UK account!

Xbox Channel Marketing Team Responsibilities:• Managing marketing assets delivered by the global Xbox Marketing team, involving, reviewing, localising & distributing on to the local Channel Marketing managers.• Handling highly confidential information & assets under non-disclosure agreements & understanding the protection & security features available within Microsoft applications to support this.• Communicating & developing relationships with external agencies & retail partners, the Xbox Category team & both EMEA + Global Xbox Channel Marketing teams.• Understanding Brand compliance & the high standards held by the Xbox marketing team, utilising this when auditing retailer sites, giving approvals on creatives from both retail partners & the Channel Marketing team themselves & with many other tasks.• Assisting in the design & creation of assets for marketing activities for the Xbox Category & Channel Marketing teams.• Maintaining partner-facing SharePoint site designed for use in storing & distributing marketing assets.Key Achievements:• I created & owned tools within Microsoft Excel to support the distribution & management of marketing assets to the Channel Marketing team & their respective partners. This process helped to drive high level conversations between the Channel Marketing Managers & their partners on sales vs execution. • I managed end-to-end go-to-market activities for numerous product launches both 1st & 3rd party, including software & hardware. Most recently & proudly, with the biggest launch event for Xbox, of the new generation of Xbox Console, the Series X & S.• Managed the complete planning & running of the GAME Store Manager’s Conference, involving such things as, organising products to be showcased, training of Field Team support & working with the Xbox On social team who were presenting at the event.• Honoured with 3 CDS Spotlight Awards for Execution Excellence, Creative Collaboration & Dynamite Dedication.

Training and Compliance in the South Central Territory:• Conducting training for Retail Pro’s in Currys, John Lewis, GAME and Smyths. Evangelising key Microsoft products from the Xbox, Windows, Surface and Office categories.• Managing compliance in stores, working with management and merchandising teams to ensure as close to perfect execution as possible across any areas of the store featuring Microsoft products.• Building relationships with store teams at all levels, from Store Managers to sales teams. Using these relationships to have a greater impact in stores, having more time for training and having higher levels of engagement from the staff and greater influence over merchandising of Microsoft products across the store.Key Achievements:• Having a direct impact on store sales, making RPs more knowledgeable, giving them key selling skills and empowering them to have stronger sales conversations and sell more successfully. This in turn led to achieving and overachieving on my own sales targets consistently.• Managing the Microsoft Elite programme in Currys stores across my territory. Recruiting and managing a group of passionate staff to be ambassadors for Microsoft products within their stores. Keeping these colleagues engaged and informed and demonstrating the ROI that the program had to store managers and the wider Microsoft Category teams. One of these achieved the highest level of progression within the program becoming a Gold Elite and another 8 achieved Silver level with my support.• Delegated by management to assist in the development of new starters to the Microsoft Field Team. Acting as both mentor and colleague, giving a strong introduction and integration into our team as well as preparing them for their work in the new role.• Supported Xbox Category team and the ID@Xbox team at numerous external events such as EGX Rezzed and PC Gamer Weekender.

Senior Sales and Xbox Elite:• Roles and responsibilities included sales, customer service and managerial duties such as opening and closing procedures, managing staff, organising rotas and much more. After progressing from my original role as a part-time Christmas temp, to a management position as Senior Sales. Key Achievements:• Championed and successfully ran the social media accounts for the store organising social media campaigns and building a strong and active local community through engagement. Also winning a competition between all stores across the country for a specific campaign.• I was selected by local Xbox Territory Manager to represent the brand as an Xbox Elite (brand ambassador), sharing my own knowledge and expertise along with information from additional training from the Territory Manager with my team and evangelising the Xbox brand to customers. • I was also chosen to represent Xbox as one of the first UK GameMasters, live-streaming Xbox games weekly on behalf of Xbox and GAME to build a community around the two companies and aid in selling games.

Responsible for general cleaning of rooms and public areas of the hotel.

As a customer assistant at M&S I was entrusted to give the highest standard of customer service, I performed task such as date expired waste checks, stacking shelves and using till machines.

I was in charge of organising and running a variety of sports coaching sessions at local schools for children between the ages of 8-12 years. This involved planning all aspects of the sessions including: warm-ups, drills and exercises and cool-downs. These sessions took place in after -school clubs, P.E. lessons and sports camps. During my time with the company, I gained a number of coaching qualifications including: Level 1 Gymnastics, level 1 fencing and First aid among others.