As part of my job duties here, My team will build strategic data assets and Strategic Business Intelligence framework for Wealth and Personal Banking (Retail, Private bank Wealth, Insurance) using new age tools and cloud technologies• One of key task is to build strategic data assets for each strategy of the bank (International, Wealth, Lending, Customer life cycle management, Customer level profitability etc...for customer decision across key scaled and priority markets. Along with building component of the transformational long term strategy for data wrangling, visualization and analytics BI products for global/regional/Country teams across line of WPB businesses• Identify new business opportunities through data, and generally representing data as a strategic business asset at the executive table.• Incubate new and innovative strategic data assets driving discreet value to WPB• Function proactively by championing data as a strategic business asset and driver of revenue by working across LoB & functions• Develop and articulate BI framework to solve business challenges and be accountable for defining and embedding the WPB data & BI strategy, operating model and roadmap to deliver high quality digitally enabled Business Intelligence and Insights for WPB• Manage large teams in offshore and external consultants for data wrangling, visualisation and for BI purposes. The teams comprise of UI/UX, dashboard developers, data modellers, data engineers, solution architects and super users in data wrangling tools• Senior Executive insights and decision support and provide inputs to Group decision making committees Exco, Opco, Manco and external reporting to shareholders & Stakeholders through investor relations.• Drive centralization of disparate Data/BI teams from across WPB group/regional/country teams and data/BI functions to avoid duplicity and one version of truth. • Create benchmarks by working with external consultants like BCG, Finalta.

As part of my job duties here, I ensure smooth management of multiple global programs and cross-functional working groups from country, region, and functions. One of my key tasks is to develop and execute transformational long-term strategy for business Intelligence, visualization, and analytic products for global customer proposition, retail & wealth product, and distribution channels.• Developed global and industry-leading strategy for BI and Visualization by overseeing deployment of infrastructure, tools, and resources for WPB reporting with benchmarks.• Improved system capabilities for on-premise, internal, external cloud data infrastructure and led data governance with CDOs and business through implementation of cloud services for Strategic data assets, BI and Visualization• Headed data assets creation for Customer level profitability and Service Transaction migration to automate digital self-serve channels and reduce volumes at branch, contact centers and Operations (BWOT) through management of Cost of Achieve(CTA8) overall exit saving 114M$.• Support INS Manufacturing BI, Private banking (NNIA) and wholesale banking for Employee Banking Services (EBS) • Building cost effective BI deployment using BODE (Build once deploy everywhere) strategy across markets and businesses• Driving improvement by standardising and automating BI from source to it reporting tools by using various BI tools.• Leveraged expertise in spearheading large teams for data, visualization, and analytics purposes in onshore / offshore units• Ensured alignment of reporting requirements set by regulators, business, and external partners through management of strategic performance KPI indicators vs key benchmarks created with BCG / Finalta for Investor relations strategy reporting• Succeeded in managing $15M data enablement and visualization products last two years with multiple GCP PODs

In this role, I ensured smooth execution frontline CRM and sales tools deployment and management, Sale and Incentive operationalization and KPI management and online frontline dashboard.Furthermore, I uncovered potential inefficiencies in sales and customer interaction process, identified customer journey, and improved sales across wealth and retail products through sales process mapping, RM portfolio product tracking, Also, I managed Analytics leads and setup systemic event triggers andindividual solutions• Maximised customer experience through management and optimisation of sales and CRM platforms/tools for Asia.• Implemented the standardisation platform and automated the incentive payment process for all Staff role through collaboration with countries in the regions (ASP, MENA, EUR, and LAM & NAM).• Facilitated Asia countries through development and implementation of Customer Relationship management Analyzer dashboards and a sales coaching tool.• Steered the design, development, and implementation of groups incentive framework basis FCA guidelines for retail and wealth roles for all regions in the group (Asia, Europe, North America, Latin America and Middle East)

During my time here, I progressed from a series of roles, from Associate Vice President - CRM Support & Sales Tool Management to VP of Sales Process & Incentives Management for Retail Network and later to VP / Head of Business Intelligence (Data and Analytics)My duties were, spearheading a team of 45 staff in the areas of finance, sales, CRM, and Group Management office reporting (HK/UK). I also led the implementation of data management SAS tool and BI tools like Cognos, Business Object, Actuate, crystal reports. Analysis and setup uptargeted sales opportunities by identifying analytics triggers based on customer data, behavior and insights.• Managed day-to-day BI requirement of RBWM business lines across Distribution Channels, Products, customer proposition, Marketing and regulator reporting like SEBI, RBI• Leveraged expertise in executing Global and Regional (Asia Pacific) projects in data warehouse, BI tools, CRM, sales reporting, staff incentives, business performance management. • Supported sales staff through implementation of frontline CRM tools and non-financial metrics for country and group• Led Global Analytics, Group data warehouse projects on retail banking space to help in delivering non-financial data.• Improved data quality by overseeing multiple data quality and data integrity initiatives, conducting periodic reviews of data quality issues, and initiating appropriate measures.• Assisted sales staff in meeting/exceeding incentive criteria through implementation of complete suite of Callidus (Sales performance) for online sales reporting, incentive computation, sales reporting, and triggers.• Succeeded in developing efficient Lead Management Process and tracking mechanisms for various sales units across RBWM, tele calling agencies, contact center, campaigns, internet banking, ATM, and application forms.

- Campaign Management - Handled campaign rollout operations and ensured marketing campaigns and projects are implemented against agreed objectives, quality and timelines with the team size of 20 staff and 55 vendors supporting Direct mailers, email, SMS broadcasting, and telecalling agencies- Pre-campaign Sizing data Management – Generated pre-campaign sizing data from the in-house various banking product systems or buying data for targeted customer for Campaigns and Generated data for upgrade and downgrade customer proposition exercises.- Campaign fulfillment – Managed lucky draws, Gifts Management, Credits to customers as reward points and cashback.- Tracking and Review - Tracked campaign responses and Post Implementation reviews to check effectiveness of the campaigns as per agreed business objectives- Customer life cycle(CLCM) - Extensively worked on Acquisition, Usage, Loyalty and Retention programs

- Generated MI dashboard in the area of corporate banking & Treasury. - Reported on Asset Liability Management and Non-Performing Assets Performance (NPAs)- Handled Statutory and Regulatory reporting