TopTechTubers manages the Internet's leading lineup of tech creators. We work closely with brands to align your business goals with our influencers' creative abilities. We deliver content that delights fans and moves the needle on metrics.

SocialSmyths drives business success with LinkedIn personal profiles. We provide full funnel LinkedIn profile management, including content strategy, post ideation and creation, follower growth, lead generation, media opportunities, and more.Past and present customers:• AfterShip - B2B SaaS• Andrew Chan - AfterShip Co-Founder and CMO• Thematic - B2B SaaS• Alyona Medelyan - Thematic Co-Founder and CEO

📌 Responsibilities:- Lead and develop a team of 20 across social media, influencer marketing, and brand partnerships.- Lead the social media, online community and content partnership strategies of all Anker Innovations brands including Anker, Soundcore, eufy Appliance, eufy Security, Nebula, AnkerWork and AnkerMake. 🏆 Achievements:- Awarded the Anker Innovations' "Innovation Award 2021" for establishing long-term partnerships that: gave charging exclusivity to Anker; reduced CPV by 150% and CPC by 169%; reduced resource requirements across brand, legal and finance; opened opportunities to Anker's smaller sister brands; provided always-on awareness and traffic; and, gave a range of "partnership-only" benefits to all Anker brands.- On Thanksgiving 2021, co-hosted a YouTube livestream with one of the world’s largest tech influencers that caused viewers to tweet over 2 million times, pushed us to No.2 on Twitter trending globally, drove 106 million impressions and 60,000 new fans to Anker’s Twitter in less than 4 hours. - Increased organic social capability to the point that sessions from organic social media became a top 4 traffic driver for anker.com.- Garnered five speed-related world records with Guiness World Records to celebrate the launch of a new Anker fast-charging technology, resulting in the most-viewed product launch in company history. - Created long-term partnerships on a high-priority product launch for Soundcore with GRAMMY entities including 10 GRAMMY winning artists, 20 GRAMMY winning producers and MusiCares (the official charity of the GRAMMYs supporting struggling musicians).- Created a long-term partnership with a music streaming app named LÜM, integrating their music player and artists' music into Soundcore's app, at $0 cost to Soundcore and its customers.

📌 Responsibilities: - Lead cross-functional teams including PR, creative, and ads to deliver on-brand campaigns;- Ideate and execute go-to-market product launches;- Lead execution of all social media, community and influencer marketing activities;- Define and maintain online brand identity;- Drive full-funnel marketing metrics from awareness through to conversion and advocacy.🏆 Achievements:- Organised the most viewed influencer video in Anker Innovations history by creating a “Lockdown Care Package” for the world’s largest tech influencer.- Organised the most profitable influencer video in Anker Innovations history by creating the company’s first ever co-branded product with a tech influencer.- Increased the "Soundcore" search term by 100% on YouTube in the US from 2019 to 2020.- Ran a Christmas campaign that doubled Soundcore’s total social media following from 90,000 to 180,000, reached almost 6,000,000 people and broke even on spend;- Secured endorsements from 10 Grammy Winning Producers on a hero product at 50% under budget, resulting in Soundcore’s most positive and most widely covered product media coverage to date;- Created a digital Soundcore community that rewards its members for sales, referrals and driving brand awareness, which grew to over 100,000 members in less than six months.

- Managed a team of community specialists.- Managed Chinese and Western social media communities.- Overhauled and improved online customer care processes.

- Managed/trained a small team of social media specialists.- 27 million YouTube views, largely via free influencer collaborations.- Multiple viral campaigns, hijacking relevant trends, such as Pokemon Go.

- Anker's first social media and influencer marketing specialist.- Grew Anker's social media platforms from 0 into the millions without ads.- Established healthy, long-term relationships with the world's largest tech YouTubers.

Managed Chinese social media accounts for iconic Kiwi brands, including:- New Zealand's national rugby team - The All Blacks;- New Zealand's national airline - Air New Zealand;- New Zealand's largest caravan company - Britz Caravans.

Created copy/visuals for social, EDM, website, blog, etc., planned and executed micro digital marketing campaigns.

📌 Responsibilities:- Recruiting new students through promotional events and campaigns, including television appearances;- Working together with Chinese management to create and implement marketing campaigns;- Managing a team of international teachers;- Helping to improve and maintain teaching standards and procedures throughout the school.