DRIVE PROFITABLE SALES GROWTH & DISTRIBUTION GAINS• Responsible for national retail channel that spans over 15 customers and over 15,000 stores including mass, grocery, military, and drug• Delivered double digit sales growth and points of distribution increases, which included successful sell-in to new customers and negotiations of incremental in-store display programs• Monitor key performance indicators (KPIs) for retail operations, assessing performance, and identifying opportunities for improvementSTRATEGIC LEADERSHIP & BUSINESS PLANNING• Develop and execute the company’s retail strategy, aligning it with the organization’s overall goals and objectives• Lead strategic partnership with Circana to identify new opportunities and competitive advantages that align with retail industry trends, market changes, and consumer behaviors• Work closely with co-founders to define long-term strategic goals, development of a national marketing strategy, and identification of new revenue opportunities

DRIVE AGGRESSIVE & PROFITABLE MARKET SHARE GROWTH• Lead all aspects of Flamingo’s strategic partnership with Target, including a $40M+ joint business plan which delivered a 22% YOY increase in POS and 200bps improvement in 2021• Successfully lead all line reviews through aligning corporate strategic priorities and selling with analytical insights, which resulted in a 10% increase to in-aisle and 78% increase to endcap points of distribution in 2022• Identified and successfully gained secondary sales space distribution for a new category launch, which resulted in an incremental $500K in gross revenue, while also increasing home location sales productively by 15% by improving trial and awareness• Developed and executed a dynamic trade and shopper marketing plan, which drives profitable growth for both Flamingo and Target

Lead and oversee all technical leadership and program development at the largest youth soccer club in Minnesota, which includes the delivery of coach education platforms, implementation of age group training curriculum, and supporting the continuous improvement of best-in-class player development programs. * 2018 United Soccer Coaches Midwest Region Coach of the Year* 2019 Minnesota Youth Soccer Competitive Coach of the Year ENHANCE PLAYER DEVELOPMENT PROGRAMS & CREATE UPWARD MOBILITY • Evaluate current player and coach development initiatives and make recommendations for improvement based on the club’s short and long term goals and objectives • Establish strong relationships with external organizations and resources to create visibility and exposure for our players • Lead and oversee an elite level program that allows players to maximize their long term potential and provides a viable pathway for each player to reach the next level • Develop and manage the College Advisory Program to help inspire, educate, and guide players in identifying schools that fit them both academically and athleticallyRECRUITMENT AND DEVELOPMENT OF STAFF• Partner closely with the Director of Coaching to actively recruit and develop the club’s compliment of Age Group Coordinators, Competitive Coaches, and Volunteer Coaches • Create depth and support for the coaching staff, reflective of an environment where coaches are challenged, developed, and recognized for their contributions

Effectively oversaw the competitive program of the largest youth soccer club in Minnesota, including the management of staff and developing of innovative development programs, and the implementation of the club curriculumRECRUITMENT AND DEVELOPMENT OF STAFF• Actively elevated the quality of coaching within the club by creating an environment where staff coaches are challenged, developed, and recognized for their abilities• Successfully recruited and strategically assigned staff based on their unique strengths, experience, and team-specific needsIMPLEMENTATION OF PLAYER DEVELOPMENT PROGRAMS AND CURRICULUM • Created and ensured the implementation of team season plans which provided players with the appropriate number of training sessions per week and a balanced approach of success and challenges• Developed and launched a highly successful summer camp program in 2016, which has grown each year and now serves over 600 players within the club’s community • Re-energized a proud club culture that is conducive of success and promotes hard work, on-going development, and staff/player retention

DRIVE AGGRESSIVE & PROFITABLE MARKET SHARE GROWTH• Effectively managed a multi-million budget across 7 categories which has resulted in double digit growth over the past two years• Developed and executed a dynamic trade and shopper marketing plan, while achieving both top line sales growth and bottom line profitability• Successfully led line reviews through aligning corporate priorities with retailer specific opportunities, which resulted in double digit points of distribution growth and market entry into new categoriesSTRATEGIC BUSINESS PLANNING • Led joint business planning process between customer, marketing, and supply chain leadership to ensure continued double-digit POS growth YOY and elevated profitability• Proactively assessed and validated customer needs on an ongoing basis and communicates back to corporate to ensure necessary alignment of internal resources

Hired by President and Owner in this newly created role to help improve the organization’s market position and drive financial growth. Partnered with the Leadership Team to define long-term strategic goals and support business relationships with customers and vendors. Leveraged extensive market knowledge and insights to identify and capture new growth opportunities. STRATEGIC BUSINESS PLANNING • Analyzed and provided competitive market analysis, global trends, and consumer insights which optimized the company’s value proposition and delivered 34% growth in annual sales• Provided consult to the leadership team on a strategic growth plan focused on the development of new services, products, and distribution channelsIDENTIFY AND DEVELOP NEW CHANNELS OF GROWTH• Effectively developed the company’s branded strategy by identifying and negotiating several nationally recognized branded licensing partners • Leveraged market knowledge to develop new services and distribution channels, including the development of the company’s first e-commerce business model• Screened and prioritized customer prospects by analyzing market strategies, retail requirements, and financial growth opportunities

Responsible for overseeing the girls competitive program of one of the largest youth soccer clubs in Minnesota with over 60 teams ranging from U9-U19. Key responsibilities included the recruiting and hiring of new staff, development and placement of coaches, and the implementation of various player development programs.RECRUITMENT AND DEVELOPMENT OF STAFF• Hired, managed, and evaluated a staff of 30+ coaches, including the development of the club’s first formal evaluation process• Evaluated and aligned coaches to age groups and teams based on team specific needs and coach strengthsIMPLEMENTATION OF PLAYER DEVELOPMENT PROGRAMS AND CURRICULUM • Establish and implement an age group specific training curriculum that promoted a club style of play and player development priorities • Partnered closely with internal staff and collegiate programs to ensure visibility for players interested in pursuing collegiate soccer, resulting in players signing with DIII, DII, and DI programs upon graduation• Ensure use of player evaluation process and lead player placement discussions with staffENGAGEMENT WITH BOARD OF DIRECTORS AND EXECUTIVE DIRECTOR • Developed and provided the Executive Director and Board of Directors with comprehensive monthly reporting on player developing, coaching performance, and team progress

Selected to lead and manage Target’s first and only Enterprise Partnership with a key CPG company that delivered nearly $1B in annual sales across Beauty, Personal Care and Grocery categories. My key role was to act as single point of contact for the partner and align cross-functional resources within merchandising, marketing, and supply-chain to drive accelerated market share growth.DRIVE PROFITABLE GROWTH AND MARKET SHARE• Delivered partner communications, developed joint collateral, and strategically managed collaborative business opportunities which included strategic business-to-business planning, identification of new revenue opportunities, and alignment of mutual resources for profitable growth• Implemented a long-range planning process that aligned resources from merchandising, marketing, insights, and supply-chain to deliver upon mutual growth strategies through collaborative initiatives including exclusive and first-to-market launchesCROSS FUNCTIONAL TEAM LEADERSHIP • Drive accountability by maintaining communications with category buyers, marketing, insights, and inventory planning teams to ensure that the strategic vision is carried out from ideation to in-store execution. STRATEGIC NEGOTIATIONS• Developed and implemented key negotiation strategies to help support the growth and profitability of an $8B category, including the contract negotiations of Target’s NASCAR race sponsorship

Responsible for facilitating and leading strategic partnerships and annual joint business planning with top vendor partners within Health and Beauty. Provided consult to senior merchant leaders by developing negotiation strategies, partnerships, and tactics that resulted in optimal outcomes and agreements for the company.ENHANCE STRATEGIC PARTNERSHIP AND COLLABORATION• Developed negotiation strategies, partnerships, and tactics to support continued growth of $8B category• Effectively facilitated strategic relationships and joint business planning with key vendors which accounted for 40% of the division salesSTRATEGIC NEGOTIATIONS• Lead the development and implementation of a negotiation strategy that successfully funded a $100M cosmetics fixture remodel project that significantly improved guest conversion, instocks, and labor efficienciesIMPROVE PROFITABILITY AND OPERATIONTAL EFFICIENCIES • Identified, analyzed, drove vendor profitability through effective negotiations of costs, vendor income, and supply chain expenses

Strategically developed a world-class supplier matrix that was limited to high quality vendors aligned with their core competencies, had diverse manufacturing capabilities, and could deliver upon Target’s expectations of high quality, profitable and on-trend products. Leveraged thorough understanding of global sourcing trends, trade benefits, and country of production strengths to deliver optimized costs, lead times, and supply chain expenses.IMPROVE PRIVATE LABEL PROFITABILITY • Developed, implemented, and managed sourcing strategies which resulted in owned brands receipts growing by 25%• Successfully negotiated two-year transition of over 800 SKUs, resulting in a 2.4% increase to margin; equivalent to $7.2M in incremental profitability• Developed a new strategic partner for Pet Beds and negotiated an annual volume rebate program delivering fabric discounts of nearly 10%ELEVATE SUPPLIER PERFORMANCE AND QUALITY• Strategically developed a world-class vendor matrix that aligns with future merchant strategies through a thorough understanding of vendor capabilities and country of production risks, resulting in 98% on-time ship• Effectively negotiated robust contingency plans to protect key and new programs worth over $50M in factory receipts by developing safety stock and back-up factoriesTALENT DEVELOPMENT• Effectively led, managed, and developed a team of Sourcing Specialists and Business Analysts to ensure that only high quality product is shipped on-time and complete

Responsible for managing timing & action, inventory forecasting, and vendor communication for the Seasonal Holiday category which included 12 annual program transitions. Halloween, Easter, and Valentine’s Day were a few of the highly visible holiday programs which required child safe, high quality products to arrive at stores on time. IMPROVE VENDOR RELIABILITY AND SUPPLY CHAIN EFFICIENCIES • Analyzed business trends in order to create accurate financial plans and production forecasts at a country and vendor level, which resulted in which resulted in a 97% on-time ship rate, 14 consecutive “green” sets, and $197.5M in annual sales• Developed a product testing tracking process which allowed for greater visibility and elevated product quality, resulting in a 30% reduction of product testing failuresTALENT DEVELOPMENT• Effectively on-boarded and mentored several new Business Analyst hires

Responsible for managing timing & action, inventory forecasting, and vendor communication for the Hardware & Automotive category. IMPROVE VENDOR RELIABILITY AND SUPPLY CHAIN EFFICENCIES • Effectively managed timing & action and vendor communication, which resulted in a 4.2% increase to instocks and a 5% increase to on-time ship rates in 2007• By ensuring that high-quality product shipped on time and complete, contributed to $732M in department sales