Lawrence Witt Email & Phone Number

• Work directly with over 300 vendors and managed reps around the country• Created new vendor promotional program to create an opportunity to get the vendors involved with more opportunities to receive brand exposure and work with my reps. This includes sampling programs, spiffs, brand specific emails to accounts, monthly sales flyers, education calls, and trunk stock for reps• Developed daily outbound call log and weekly work activity log to better manage the reps day and achieve goals• Hired and trained all inside and outside reps• Weekly rep calls to go over sales goals and initiatives for upcoming week• Field rep ride alongs to visit accounts to discuss more opportunities with these customers as well as conduct in the field training• Implemented weekly education calls with my reps and vendors to better understand the products they are selling• Created employee handbook and sales manual to ensure all reps are on the same page and we are all working together as a single unit with the same message and goal in mind

• Created an entirely new sales platform for PGA golf professionals based on a consultative sales strategy• Managed sales for over 200 PGA professional around the US• Taught new sales strategy to 8-15 people in classroom environment every other week• Traveled around the country training new sales program on location• Hosted weekly webinars within specific regions to fine tune sales process and get feedback on what was working and what was not• Created video content to demonstrate exactly how each scenario should play out during the sales process that each employee has to watch and test out on• The new PGA professionals who attended my class established a 25% better close rate over those who did not.• Overall sales were increased 35% over the prior year’s sales with no additional marketing dollars spent

• Invented and launched a unique product in a niche industry.• Worked with legal counsel to secure intellectual property rights.• Sourced manufacturing and raw materials to launch product in 6 months.• Managed inventory and the purchasing process through forecasting models and current sales promotions.• Managed logistics systems resulting in a 20% savings through shipping and cost of goods. • Increased sales 120% by implementing a wholesale program through cold calling and online retailer research. • Through relationship building and excellent service we implemented a referral program for wholesalers in which we saw a 25% increase in wholesale accounts. • Landed marquis customers such as Corona, Noodles and Company, and Leinenkugel. • Created market awareness with online promotions and coordinating social media campaigns. • Handled all customer service issues via email and phone to ensure the customers where receiving the best service possible and were taken care of.

• Successfully help pitch and launch the Skinnygirl Daily line with TV personality, Bethenny Frankel.• Managed and mentored the inside sales team and international sales while developing outbound calling programs to capture more market share. • Worked with manufactures to purchase raw materials and create physical inventory. To eliminate out of stocks I created sales forecasting models and manufacturing time lines for each aspect of the purchasing procedure. • Managed the implementation of new websites, order entry systems and shipping interfaces to eliminate mistakes and increase productivity.• Created a new wholesale, suggested retail, and MAP pricing structure to establish a healthier margin for both the company and the retailer. • Helped formulate and launch new products for the Skinnygirl Daily line as well as the Training Day line.

• Successfully took AST Sports Science out of Chapter 11 and increased sales with an 18% quarterly growth average over 4 years. This was done by establishing a new pricing structure and working directly with the key accounts to implement new marketing programs to gain more exposure to the brand. • Worked directly with the CEO to create print ads and formulate and develop new products. • Created sales presentations and product training for all sales reps and customer service employees. • Helped manage the implementation of NetSuite order entry system to manage inventory and financials, while creating forecasting and re-order thresholds to allow proper raw material order times.

• As a territory field rep I grew my account base from 75 to 225 in 1 year by creating a customer referral program in the Chicago Land area. This along with the store level customer training and merchandising increased my sales to become the #1 outside field rep in the nation based on growth.• While managing over 400 direct accounts in the Midwest region I was 1st in sales growth nationally as my first year as an inside retail sales rep for 2003 and eventually becoming the #1 territory overall for inside direct retail sales. • Top 3 in direct market sales from first month of employment by creating an outbound call program that was later implanted throughout the call center in 2002.