Lawrence Chow Email & Phone Number

Huntington Beach, California, United States

Huntington Beach, Ca

Review all brand and retail marketing elements to ensure they are in alignment with vehicle launch and sales sustaining strategies. Utilize third party resources, like JATO Dynamics and AutoSource, to provide market analysis of competitive set.Provide technical validation for creative ideas, ranging from ADAS systems to In-vehicle technology work (Amazon Alexa, Hyundai/Genesis Blue Link, Google Home, Apple CarPlay and Android Auto). Work with engineering, legal, and production to ensure vehicle technology is accurately portrayed and conveyed in a consumer-friendly message.Manage and lead product immersion events with agency for current and upcoming vehicle technology demonstrations. Manage ongoing marketing production calendar for vehicle scheduling and logistics. Manage Hyundai pre-production marketing fleet of vehicles for all marketing productions.

Managed multiple interactive project launches, such as website updates, mobile sites, viral campaigns, and iOS application development for Hyundai Motor America.

Coordinated all activities related to several Hyundai web properties, including content and marketing messaging updates, model year changeovers, and pricing/specification updates.

Coordinated all activities related to HyundaiUSA.com content updates, including model year changeovers, pricing and specification updates.

Coordinated all activities related to Tier II retail marketing and advertising, including creative review, bid review, project awarding, and budget management. Directly responsible for various project budgets ranging in value $3.2 to $34 million.

Coordinated all phases of the development of dealer collateral material, including concept approval to fulfillment. Directly responsible for production and recovery budgets of $8 million each fiscal year.

Worked with various departments to develop forecasting reports based on departmental and corporate needs. Emphasis was on Generation Y consumers in the market for future products, with an estimated population of 60 million by 2010.

Managed all aspects of project fulfillment and production for Asian automotive clients, with a budgetary range of $250,000 to $1.2 million.