Lawrence is a go-to-market leader and experienced board member with currently leading the partnerships organization for Strava, a global fit-tech company. Prior to Strava, Lawrence built a rewarding career leading revenue-driving functions within the SaaS subcategory of AdTech/MarTech at Google and Amazon after having worked across the consumer software, logistics, and government sectors for Internet Brands, UPS, and NASA. His superpower is creating and activating the infrastructure for scaling revenue (strategy, people, process, and systems) to meet and exceed CXO and board objectives while optimizing human capital (culture, performance). Lawrence is also a venture partner (stealth VC firm) and investor who actively advises venture-backed startups and growth companies who are planning, building, and scaling their sales and revenue operations.Outside of full-time work, Lawrence is an active board member, having served on the board of Annie Cannons (Y Combinator S’18) since 2019 and having chaired that board since 2021. Annie Cannons is a national non-profit that provides the survivors of human trafficking with paths to personal independence, physical safety and financial stability. He chairs the executive committee and serves on the governing and nominating committee. He is a member of the National Association of Corporate Directors (NACD), the Private Directors Association, and is certified in board governance for cybersecurity from The Diligent Institute.More at http://lawrencelcole.com