Accomplished brand marketing leader with a successful track record of developing and implementing consumer-centric brand marketing strategies for CPG brands across a variety of categories - Culturelle probiotics, Blue Buffalo pet food, Nestlé Waters, Pepperidge Farm and Cadbury-Schweppes.My journey has been marked by a passion for identifying market insights and developing & executing impactful domestic and international marketing plans to generate consumer demand and achieve business growth. Career highlights include:► Leading Nestlé Pure Life to double revenue (from $500M to $1B+) propelling the brand to the #1 national bottled water…surpassing Aquafina and Dasani. ► Driving Blue Buffalo international market expansion ($20M+) as the brand marketing lead and key member of the start-up phase leadership team.► Establishing Culturelle brand strategy and developing brand positioning to transform the brand’s story.As a seasoned, well-rounded brand marketer, I bring a wide range of experiences & best practices to scale emerging growth brands.I take pride in fostering trust and confidence as a collaborative cross-functional team leader. My strong organizational communication and influencing skills enable me to act as a trusted business partner. I have an ability to thrive in a dynamic organization with an entrepreneurial spirit…and am self-motivated & competitive to achieve success. While it is about delivering results, it's also about the people behind the brands and the stories we create together.Areas of expertise & key attributes include: Brand Marketing Strategies | Brand Purpose & Positioning | Consumer Target Definition | Annual Brand Planning | P&L / Budget Management | Integrated Activation Programming | Advertising Campaign Creative & Communications | Traditional & Digital Media Content | Agency & Creative Team Management | Analytical Skills and Data-Driven Insights | Trusted Collaborative Leadership and Team Builder