Lawrence Cruz Cunningham Email and Phone Number
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For more than 20 years, I have been leading and transforming business operations through a combination of strategy, vision, and team motivation that has yielded significant results. I am passionate about innovating the way things work and finding new opportunities to expand our market, products, and reach, including through securing key partnerships. Comfortable collaborating and consulting with C-suite executives, I bring ideas to the table and translate enterprise-wide vision into clear action plans that ensure we meet our objectives. I am committed to driving a culture where we follow the speed of the market so we retain our position at the bleeding edge of our industry, and this is the vision I expect from my team as well. Outside of the workplace, I am an active member of the community. This allows me to build new relationships and find opportunities that can transform business by shaping my network, learning from experts in other fields, and growing stakeholder relationships for our future. My vision is to lead teams and companies that want to leave a lasting and positive impact on their team and customers while also being ready to pivot to the needs of those stakeholders as they evolve.
Business Publications Corporation, Inc
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Chief Growth OfficerBusiness Publications Corporation, Inc Oct 2024 - PresentDes Moines, Iowa, UsOversee strategic growth initiatives, lead our sales team with a customer-centric focus, and collaborate to identify products and solutions that anticipate and meet the evolving needs of readers, advertisers, and community partners.
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Director Of Business Development & MarketingKeen Project Solutions, Llc Aug 2021 - Oct 2024Ankeny, Iowa, Us -
President & CeoIowa State Daily Media Group Jul 2014 - Aug 2021Ames, Ia, UsLeading innovation, problem-solving, growth efforts, and change management for a 135-year-old media group, I oversee operations for both a daily print and online newspaper and creative services agency with an international footprint. I am responsible for coaching and mentoring a team of nearly 200 student employees and professional staff of 10. As President and CEO, I communicate frequently with key stakeholders, including campus leadership, our Board of Directors, and external partners and customers. I anticipate trends and review forecasts to prepare for innovation and cutting-edge opportunities, as well as ensure my team is operating at the speed of business by creating plans that enable real-time pivots as situations evolve, customer needs change, and the market moves in new directions. -
Senior Director Of Business DevelopmentMittera Group Aug 2011 - Jul 2014Des Moines, Iowa, UsDuring this time, I directed growth initiatives and led the expansion of the social media business to build a national brand presence in the digital space. This included securing partnerships with key technology companies to share resources and collaborate on our vision. I also prepared business case strategies to justify ideas to leadership, including outlining risks, establishing a potential risk mitigation plan, and demonstrating ROI potential. Finally, I drove domestic and international product development projects and multi-channel sales strategy; monitored market changes and gaps to ensure alignment of our programs with market needs; and trained a salesforce in best practices, market analysis, and cross-selling. -
Senior Digital ConsultantStamats Nov 2010 - Aug 2011Cedar Rapids, Iowa, UsAs Senior Digital Consultant, I defined our organizational vision and strategy to roll out our consulting services related to digital marketing. I worked with clients across 40 of the top universities in North America to understand their needs and determine action plans to expand their market reach, shape brand stories, and leverage digital tools to engage with potential stakeholders in new ways. -
Account Executive - Cyclone Sports Properties; Buffalo Sports PropertiesLearfield Img College Dec 2006 - Nov 2010Plano, Tx, UsLeading account management for Cyclone Sports (Iowa State University) and Buffalo Sports Properties (University of Colorado), I developed and sold corporate sponsorship programs for multiple channels, including media placements, OOH promotions, and onsite hospitality events. I also identified new business opportunities and led instructional design and training facilitation for sales training programs. -
Director - Collegiate DivisionInnova Ideas & Services Nov 2004 - Nov 2006Des Moines, Iowa, UsAs the first-ever Director of the Collegiate Division, I guided strategy and scalable growth efforts for this startup, emphasizing the value of effective talent acquisition and performance management in maximizing performance. I led a merger between our startup and a successful legacy technology company to expand our customer footprint by 65% in the first year. I designed strategic marketing and communications plans for the higher education market, as well as identified and secured new opportunities based on market analysis. In addition, I recruited, trained, and supervised a team of 7; nurtured relationships with 125 clients; and optimized webpages and e-commerce content to ensure a positive user experience. This startup led to a successful exit. -
Account ExecutiveInnova Ideas & Services Nov 2002 - Nov 2004Des Moines, Iowa, UsAccountable for all aspects of project management including: defining project scope and schedule, coordinating creative direction, printing, apparel production, media placement, warehousing, fulfillment, and distribution.
Lawrence Cruz Cunningham Skills
Lawrence Cruz Cunningham Education Details
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Iowa State UniversityAdvertising
Frequently Asked Questions about Lawrence Cruz Cunningham
What company does Lawrence Cruz Cunningham work for?
Lawrence Cruz Cunningham works for Business Publications Corporation, Inc
What is Lawrence Cruz Cunningham's role at the current company?
Lawrence Cruz Cunningham's current role is Growth Strategy & Sales Leader | Building Community & Strategic Partnerships.
What is Lawrence Cruz Cunningham's email address?
Lawrence Cruz Cunningham's email address is la****@****dia.com
What is Lawrence Cruz Cunningham's direct phone number?
Lawrence Cruz Cunningham's direct phone number is +131989*****
What schools did Lawrence Cruz Cunningham attend?
Lawrence Cruz Cunningham attended Iowa State University.
What are some of Lawrence Cruz Cunningham's interests?
Lawrence Cruz Cunningham has interest in Professionally, Personally, Social Media Applications, Cooking, Emerging Media, Content Development Strategies, Water Skiing, Snow Skiing, Music, Tennis.
What skills is Lawrence Cruz Cunningham known for?
Lawrence Cruz Cunningham has skills like Social Media, Social Media Marketing, Mobile Marketing, Mobile Technology, Sports Marketing, Mobile Internet, New Business Development, Community Building, Digital Marketing, Marketing Communications, Integrated Marketing, Marketing Strategy.
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