I founded Fludium, a strategic branding agency, in Dubai in 2011. Today I lead the company’s talented lab of strategists, copywriters, art directors and designers from our base in the United Kingdom. We create, refresh and organise brands to give our clients the winning edge. Fludium builds brands that boost business.I specialise in creating structure out of chaos. I run towards fires, and I’m calm under fire.My strengths lie in translating business strategy into pragmatic marketing and brand strategy. I believe in simplicity and getting to the core of a brand’s purpose, positioning it and communicating its promise clearly.To date I’ve delivered over 230 projects in marketing, brand positioning, brand architecture and naming. I am an ardent ambassador of strategy and ideas, but believe that execution matters more.Some of my successful high-profile branding projects include developing brand extensions for VOGUE and GQ, rebranding one of the largest real estate companies in the Middle East, and creating a brand identity for a World Cup sports event. I have worked with great companies, including Condé Nast, Atlantis, SABMiller, Emaar, Ritz-Carlton and the Jumeirah Group, implementing successful projects across the Middle East, Africa and Asia.I ignite brands belonging to large corporates, governments, start-ups, product owners and individuals. I’ve worked across a spectrum of sectors, including telecommunications, manufacturing, real estate, healthcare, financial services, education, hospitality, FMCG, technology and sport.I can boost your business, so let’s talk about how. Contact me: lawrence@fludium.com or +44 7877 668 992.