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Lawrence Hu Email & Phone Number
Senior PM and Consultant(grade 8), CRM analysis and consulting service
at
91APP, Inc.
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✓ Verified July 2026
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Profile completeness 100%
Current company
Role
Senior PM and Consultant(grade 8), CRM analysis and consulting service
Location
Nangang District, Taipei City, Taiwan, Province of China
Company size
Who is Lawrence Hu? Overview
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Quick answer
Lawrence Hu is listed as Senior PM and Consultant(grade 8), CRM analysis and consulting service at 91APP, Inc., a with 436 employees, based in Nangang District, Taipei City, Taiwan, Province of China. AeroLeads shows a matched LinkedIn profile for Lawrence Hu.
Lawrence Hu previously worked as Senior PM&Consultant(band 8), CRM analysis and consulting service at 91App, Inc. and Senior PM&Consultant(band 7), CRM analysis and consulting service at 91App, Inc.. Lawrence Hu studied at 輔仁大學.
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91APP, Inc.
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Profile bio
About Lawrence Hu
兼具data analysis、CRM operation、sales三領域經驗。過去10年從事行銷資料分析、會員經營實務，曾任職於STORM Consulting與Nielsen等著名商業顧問公司，以及主管藍鐘集團台灣區的CRM業務，兼具代理商與品牌端經驗。目前在91APP對品牌客戶提供全方位會員經營顧問與會員資料分析服務，以及開發萃取高價值會員的機器學習算法。I have 10 years of experience in marketing data analysis and CRM program operation. I have worked for well-known consulting firms such as STORM Consulting and Nielsen, and was responsible for the CRM business for bluebell group in Taiwan. I have both agency and in-house experience. Currently, I provide comprehensive membership management consulting and member data analysis services to brand clients at 91APP.
Listed skills include Python, Teamwork, Data Analysis, 專案管理, and 14 others.
Current workplace
Lawrence Hu's current company
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91App, Inc.
9 roles
Lawrence Hu work experience
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Senior Pm&Consultant(Band 8), Crm Analysis And Consulting Service
持續服務既有品牌客戶的資料分析與會員經營需求，同時開展兩項數據產品專案：➢使用Looker Studio建立分析洞察報表並銷售給客戶，更有效率的提供重點insight給品牌的同時也為公司創造額外收入。➢與媒體優化同事合作，以機器學習模型預測的高價值名單配合分群分渠道投放策略，同時提高舊客回購與強化新客獲取，優化數位廣告的ROAS。 服飾品牌案例：(Meta)該帳戶平均ROAS 3.7，高價值名單操作ROAS 6.2 內衣品牌案例：(Meta)該帳戶平均ROAS 3.7，高價值名單操作ROAS 5.9
Senior Pm&Consultant(Band 7), Crm Analysis And Consulting Service
➢以管理、評量、優化會員計畫成效為目的，為品牌客戶規劃並提供數據分析服務，例如：會員等級規劃、溝通流設計、權益設計、會員消費行為趨勢分析、商品分析、會員分群應用、數位廣告策略、線上線下導流...等面向，並提供經營建議。
Jul 2020 - Dec 2021
Pm&Consultant(Band 6), Crm Analysis And Consulting Service
➢從零開始建立團隊的服務框架，包含服務內容設計(標準與客製化)、收費模式...等等，開始以顧問服務的模式協助公司的品牌客戶做會員經營。初始服務4家大型品牌KA。➢季度分析與品牌溝通整體會員經營狀況，建議改善方向或發現機會，以數據資料打通品牌內部思考的卡點，均獲好評。(案例如下)➢以精準分群溝通與分群活動操作，加強各大檔期的回購成效，提升數百萬業績。(案例如下)➢調整效率不佳的會員制度與權益設計後，舊客回購率大幅提升。(案例如下)
Feb 2019 - Jun 2020
Crm Supervisor
主管藍鐘集團台灣區的會員經營計畫(共2套會員制度，涵蓋7個品牌)➢規劃並管理CRM執行面的各項事務，如：溝通流規劃、會員招募實務、權益與贈禮...等➢相關專案如洽談異業合作、會員滿意度調查、神秘客專案➢導入資料工具應用於日常業務，大幅提升作業效率(如自動化產出需溝通的會員名單)➢導入資料輔助決策(Data Driven Decision)的管理思維，從會員經營關鍵指標與業績分析來檢視會員經營績效並提出改善方向(如：高價值會員維繫，商品喜好分析，流失顧客挽回方案...等)
Oct 2017 - Feb 2019
Senior Analyst, Retailer & Ec Vertical
服務台灣最大零售通路(7-11和康是美)➢分析各品類市場的結構變化與趨勢，對採購提供策略建議➢整合多種資源(如資料庫分析/市場調查專案/媒體研究...等)協助客戶進行行銷決策
Dec 2016 - May 2017
Senior Analyst, Business Intelligence
➢服務3-5客戶品牌，主要為美妝與零售業，客戶與合作同事橫跨兩岸(上海/台北)➢專案管理/日常營運報表與各項KPI追蹤管理➢數據質量控管➢檔期前數據研究與行銷建議、檔期後活動成效分析➢定期CRM會員經營成效分析報告➢專案研究(如顧客分群/市場調研/消費者行為...)
Mar 2015 - Nov 2016
Analyst, Business Intelligence
Mar 2014 - Mar 2015
Researcher, Market Survey
➢ 與客戶溝通需求，進行問卷設計與調查專案➢ 網路問卷調查的執行、專案品質管控、資料處理與分析➢ 撰寫量化研究報告➢ Data Mining專案之執行➢ 專精領域：廣告後測、FMCG U&A研究
Sep 2012 - Dec 2013
Team & coworkers
Colleagues at 91APP, Inc.
Other employees you can reach at 91app.com. View company contacts for 436 employees →
JY
Jhih You Chen
Colleague at 91App, Inc.New Taipei City, Taiwan, Province Of China
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MC
Ming-Yuan Chen
Colleague at 91App, Inc.New Taipei City, Taiwan, Province Of China
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LY
Larry Yeh
Colleague at 91App, Inc.New Taipei City, Taiwan, Province Of China
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RL
Roland Lin
Colleague at 91App, Inc.New Taipei City, Taiwan, Province Of China
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NY
Nana Yang
Colleague at 91App, Inc.Taipei, Taipei City, Taiwan, Province Of China
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許
許紫婷
Colleague at 91App, Inc.Taipei City, Taiwan, Province Of China
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羅R
羅思穎 Rosy Luo
Colleague at 91App, Inc.Taipei City, Taiwan, Province Of China
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BJ
Bad James
Colleague at 91App, Inc.New Taipei City, Taiwan, Province Of China
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RC
Ryan Chen
Colleague at 91App, Inc.Taipei City, Taiwan, Province Of China
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YJ
Yu-De Ji
Colleague at 91App, Inc.Taipei City, Taiwan, Province Of China
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Jhih You Chen
Colleague at 91App, Inc.New Taipei City, Taiwan, Province Of China
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MC
Ming-Yuan Chen
Colleague at 91App, Inc.New Taipei City, Taiwan, Province Of China
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LY
Larry Yeh
Colleague at 91App, Inc.New Taipei City, Taiwan, Province Of China
View →
RL
Roland Lin
Colleague at 91App, Inc.New Taipei City, Taiwan, Province Of China
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NY
Nana Yang
Colleague at 91App, Inc.Taipei, Taipei City, Taiwan, Province Of China
View →
許
許紫婷
Colleague at 91App, Inc.Taipei City, Taiwan, Province Of China
View →
羅R
羅思穎 Rosy Luo
Colleague at 91App, Inc.Taipei City, Taiwan, Province Of China
View →
BJ
Bad James
Colleague at 91App, Inc.New Taipei City, Taiwan, Province Of China
View →
RC
Ryan Chen
Colleague at 91App, Inc.Taipei City, Taiwan, Province Of China
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YJ
Yu-De Ji
Colleague at 91App, Inc.Taipei City, Taiwan, Province Of China
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1 education record
Lawrence Hu education
FAQ
Frequently asked questions about Lawrence Hu
Quick answers generated from the profile data available on this page.
What company does Lawrence Hu work for?
Lawrence Hu works for 91APP, Inc..
What is Lawrence Hu's role at 91APP, Inc.?
Lawrence Hu is listed as Senior PM and Consultant(grade 8), CRM analysis and consulting service at 91APP, Inc..
Where is Lawrence Hu based?
Lawrence Hu is based in Nangang District, Taipei City, Taiwan, Province of China while working with 91APP, Inc..
What companies has Lawrence Hu worked for?
Lawrence Hu has worked for 91App, Inc., Bluebell Group, 尼爾森行銷研究顧問股份有限公司, Storm Consulting, A Crm Agency, and 104 Corporation.
Who are Lawrence Hu's colleagues at 91APP, Inc.?
Lawrence Hu's colleagues at 91APP, Inc. include Jhih You Chen, Ming-Yuan Chen, Larry Yeh, Roland Lin, and Nana Yang.
How can I contact Lawrence Hu?
You can use AeroLeads to view verified contact signals for Lawrence Hu at 91APP, Inc., including work email, phone, and LinkedIn data when available.
What schools did Lawrence Hu attend?
Lawrence Hu studied at 輔仁大學.
What skills is Lawrence Hu known for?
Lawrence Hu is listed with skills including Python, Teamwork, Data Analysis, 專案管理, Sql, Powerpoint, R, and Microsoft Excel.
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