Larry Black work email
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Larry Black personal email
Thirty years professional experience in traditional and interactive marketing, advertising, research and sales. Creative problem solving capability enhanced by a diverse background in business development and team building. Adept at recognizing and focusing on strategic opportunities, defining direction, identifying and arranging required resources; controlling risks and costs. Business-building liaison between clients, outside vendors and internal operations.Specialties: Brand development, strategic planning, market research, product marketing, marketing communications, product development, business development, copywriting, promotions and advertising.
Marketing And Brand Ideation
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PrincipalMarketing And Brand Ideation May 2009 - PresentStrategic brand and marketing firm utilizing a collaborative approach that blends the strategy, creativity, and analytics of marketing to inspire ideas and realize substantive results. Services include strategic positioning and go-to-market strategy, market segmentation, brand analysis and planning, new product strategic development, market plan oversight, interactive analysis (both brand and product), social media integration and experiential marketing concept development, execution and management.
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Automotive Vertical LeadNielsen Online Apr 2008 - May 2009Nielsen Online, a service of The Nielsen Company, delivers comprehensive, independent measurement and analysis of online audiences, advertising, video, consumer-generated media, word of mouth, commerce and consumer behavior. Utilizing high-quality, technology-driven products and services, Nielsen Online enables clients to make informed business decisions regarding their Internet, digital and marketing strategies. Formed by the combination of Nielsen NetRatings and Nielsen BuzzMetrics, this innovative company describes itself as a “start-up” with more than ten years of experience in delivering actionable solutions to clients.
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West Coast Account DirectorCompete, Inc. Sep 2005 - Apr 2008Compete provides advertisers, agencies and media companies with actionable digital intelligence. Hundreds of clients, including the world's leading brands, rely on Compete to help them create more effective websites and more targeted advertising campaigns. Compete's products include online media planning and measurement tools as well as digital research in the automotive, consumer goods, financial services, media, retail, telecom and travel industries. -
Senior Vice President, Director Of Strategic PlanningColby & Partners Oct 2002 - Sep 2005Full service advertising and marketing agency. Changed their name to Dentsu Next in 2007. Agency of record (at the time) for American Suzuki Motor Corporation for both Suzuki motorcycles and automobiles. -
Senior Vice President, Director Of Strategic Product MarketingBates Usa Aug 2000 - Oct 2002Bates Worldwide, Inc. was one of the leading advertising and integrated communications networking companies in the world, with more than 156 offices in more than 70 countries and annual billings in excess of $7.7 billion (in 1998). Headquartered in New York City, the company provided clients with a full range of marketing communications services. Among its largest clients in the late 1990s were British American Tobacco, Warner-Lambert, Estée Lauder, and Hyundai Motor America.
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Vice President, Director Of Product MarketingRubin Postaer And Associates Mar 1989 - Aug 2000Rubin Postaer is California's biggest privately owned agency, still fiercely independent despite the widespread consolidation within the industry. Larry Postaer and Gerry Rubin say they want to keep it that way, so does their key client, American Honda. Advertising Age ranked Rubin Postaer as the #23 US agency brand and #43 worldwide ad organization in 2006 with revenues of $105m
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Account Group Management SupervisorPilot Communications Aug 1985 - Mar 1989Full service advertising agency located in Minneapolis, MN. During my tenure I supervised account, direct marketing, media and creative teams for a wide range of clients, including regional automotive, consumer packaged goods and computer software products.
Larry Black Skills
Larry Black Education Details
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Communications
Frequently Asked Questions about Larry Black
What company does Larry Black work for?
Larry Black works for Marketing And Brand Ideation
What is Larry Black's role at the current company?
Larry Black's current role is Marketing and Brand Ideation.
What is Larry Black's email address?
Larry Black's email address is lb****@****ner.com
What schools did Larry Black attend?
Larry Black attended Loyola Marymount University.
What skills is Larry Black known for?
Larry Black has skills like Market Research, Marketing Communications, Product Marketing, Strategic Planning, Business Development, Account Management, Strategy, Integrated Marketing, Marketing Strategy, Analytics, Segmentation, Marketing.
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Larry Black
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