Marketing Manager
CurrentHaving set up many of the sales and marketing processes within Dynamics Consultants I have now moved on to take over the marketing activities for the business. Specializing in marketing strategy, as well as content management, the role involves developing and implementing the strategy with a team of marketing admin assistants. Working within both the company and Microsoft guidelines for marketing design, I am tasked with creating engaging content to increase lead generation. Increasing traffic by 2.5x in 9 months by effective content creation for web pages and blogs, as well as an effective social media campaign, the company now has a significant increase in sales leads.Understanding markets and products is a key factor whilst we provide a sales and marketing led approach to vertical solutions. Targeting "pain points" not only helps to drive traffic to our solutions, but helps us build products that are extremely customer focused.Part of the role is to build relationships with third party solution providers to help market their products to our customers and prospects. Often held as the example partner, we pride ourselves in being the distributor who gets the marketing right, both in quality and quantity of content.