Lawrence Herman Email & Phone Number

New York, NY, US

New York, NY, US

Lead Finance, Information Systems & Technology (IS&T), and Human Resources (HR) teams globally.Cents is the industry-leading, all-in-one business management system for laundromats and dry cleaners. With Cents, owners utilize our software, hardware, and fintech solutions proven to help save money, transform operations, and drive additional revenue.

San Francisco, California, US

SaaS software expense management

New York, NY, US

The F Suite is an independent, invitation-only community platform for CFOs of leading high-growth technology companies, venture capital funds, and private equity funds.

Des Moines, Iowa, US

• Manage finance team. Lead reporting, budgeting, forecasting, accounting, tax, fundraising, investor relations, pricing, and strategy for private account-to-account (A2A)/pay-by-bank payments company.
• Created sustainable business model through reduction-in-force (RIF) and price increases to offset transaction volume declines, turning revenue trajectory positive.
• Revamped monthly and quarterly reporting to provide greater transparency into financial and operational results to track progress against new strategy; built out long-range 5-year forecast model and developed investor.
• Led pricing, M&A, carveout, and valuation analyses to inform corporate strategy. Developed deal economics for pay-by-bank partnerships with Visa and MX.
• Conducted P&L impact analysis of stock option repricing and implemented the program in Carta equity management platform.
• Directed successful completion of 3-year financial audit and funds reconciliation project.

New York, NY, US

• Managed global finance team. Led reporting, budgeting, forecasting, accounting, tax, fundraising, investor relations, risk management, and pricing for private B2B/B2C artificial intelligence (AI)/machine learning SaaS.
• Drove 500% ARR growth in first year with signing of first prime contract with Department of Defense.
• Built out finance team by hiring global Controller and outside accounting firms to support finance teams in U.S. and India.
• Built out long-range strategic plan serving as foundation for investor relations decks and quarterly Board of Directors updates.
• Implemented departmental budgets, T&E policies, and spending controls to drive increased ROI.
• Led investor relations and fundraising efforts, closing various equity and non-dilutive financing rounds.

Wilmington, DE, US

• Managed global team in 4 geographic regions. Led reporting, budgeting, forecasting, business metric review, accounting, tax, liquidity, fundraising, investor relations, business intelligence and data analytics.
• Drove ~60% annual revenue growth in first year.
• Introduced new transaction pricing which led to 30% lift in monthly gift card escrow revenues. Developed and trained financial models to dynamically predict the impact of changes in pricing and marketing spend to.
• Built out team with new Controller, analysts, and data scientists to enhance data analytics capabilities.
• Led creation of 50 U.S.-state financial statements and drove national money service business and money transmission licensure process nationally and in 13 U.S. states, respectively.
• Implemented global budgeting and departmental reporting process; oversaw successful completion of first audited financials.

New York, NY, US

• Led global processes for budgeting, forecasting, long-range strategic planning, reporting, pricing, business metrics review, and analytical business decision support for private equity backed artificial intelligence.
• Drove ~70% annual revenue growth in first year.
• Developed, implemented, and managed quarterly global forecasting process.
• Reviewed financial results and variances with business units and suggested remedial actions as needed.
• Established and maintained SaaS metrics (i.e. ARR, churn, upsell/expansion, reductions, attrition, LTV/CAC) and KPI metric dashboards to measure performance of business verticals, which served as the basis for sales.
• Collaborated on Series E fundraising efforts and pitching to venture capital and private equity communities, resulting in $400M in new funding ($1.4B valuation); prepared company timelines for IPO-readiness and IPO.

London, GB

• Financial Services Office - Business Advisory / Process Improvement / Management ConsultingLed large-scale FP&A client consulting engagements at global banks, insurance companies, and NGOs. Delivered solutions that met.
• Rebuilt the finance and risk management operations for an acquired subsidiary of a national mutual-benefit insurance company; assuring appropriate risk controls, reporting, and financial planning/budgeting processes.
• Developed plan to improve operating margins by 5% at a division of an investment bank through near-shoring developer resources and reducing T&E spend.
• Developed governance framework for CCAR model validation and performed cost optimization for a global investment bank.
• Advised senior partners on best practices for FP&A processes as well as wrote a position piece on what a CFO should focus on in the first 90 days.

Purchase, NY, US

• Vice President, Financial Planning & Analysis, Advisors Managed Services (2014 – 2015)Managed P&L, budget, forecast, long-range plan, and reporting for global $120M annual revenue business unit comprised of 80 people.
• Enabled 20% year-over-year revenue growth and 5% operating margin improvement by implementing higher deal margin targets, driving vendor efficiencies, and prudently managing personnel budgets.
• Improved monthly revenue forecasting accuracy from 10% to 3% variance by introducing new backlog/pipeline reporting and KPI metrics dashboards.Vice President, Financial Planning & Analysis, Emerging Payments (2011 –.
• Developed new payments fee-structure ecosystem to include mobile carriers and handset manufacturers; implemented structure with Samsung team. Received Diamond Award (highest monetary award) from divisional president.
• Closed 3 M&A deals (1 in Europe and 2 in U.S.), performing due diligence / valuing revenue and tax synergies, assessing strategic fit, estimating integration costs, and integrating financial systems, operations, and HR.
• Supported two joint ventures focused on NFC terminalization and adoption in Latin America, developing detailed strategic plans, cash flow forecasts, as well as providing related accounting around capitalized R&D and.

New York, New York, US

• Advised clients on the IPO process and path from private to public ownership.
• Built financial models projecting potential client performance pre- and post-IPO to inform the valuation discussion and IPO price range.
• Directed long-range planning process for $200M global annual revenue target (90 staff).

New York, NY, US

• Developed business cases and pricing models for new products; assured adequate cash liquidity for business.
• Achieved 15% average annual return on $7B fixed income portfolio through investments in municipal bonds and fixed income derivatives; presented strategy at monthly investment committee meeting with Corporate Treasurer.

New York, NY, US

• Consultant, Strategic Planning, Viacom & Nickelodeon Consumer Products
• Managed entertainment property royalty revenue cadence by developing and implementing product launch date strategy.
• Advised senior management on license royalty structures to optimize profitability during contract negotiations.

New York, NY, US

• Senior Associate, Equity Research, New Media, Technology, & Internet Group (1998 - 2001)Mary Meeker’s team, #1 global Internet analyst ranking by Institutional Investor.
• Performed due diligence on potential IPO candidates and reviewed private company business plans.
• Collaborated with CEOs and CFOs to forecast stock valuation, industry growth drivers, and earnings estimates.Associate, Equity Research, Technical Software / Telecom Equipment Groups (1996 – 1998)

• Participated with senior bankers in pitching prospective client companies on both buy and sell-side deals, as well as walking clients through M&A deal process.
• Provided bankers with valuation of companies using discounted cash flow, publicly-traded comparable company, comparable transaction, pooling and purchase, earnings accretion / dilution, and LBO analyses.

New York, New York, US

• Completed RFP’s for both equity and fixed income portfolios.
• Performed mutual fund competitive benchmarking and stock / sector performance attribution analyses.

Ohta-ku, Tokyo, JP

Systems Integration in office of the President / CEO, Tokyo JAPAN

B.A., Economics

Education record