Lawrence Li Email & Phone Number

Vancouver, Canada Area

- Responsible for the roadmap and lifecycle for multiple surveillance camera product lines, with double digit annual growth, in global markets and across multiple brands.- Manage and mentor a team of product managers and product operation managers, each with their own product line responsibilities.- Work with other product management teams to build a common product vision and strategy- In conjunction with multiple teams including IT, Marketing and Customer Experience, contributed requirements and design for an online eCommerce solution and a supporting backend system.

Burnaby, Bc

- Program lead for BC Hydro's online residential and business energy tracking portal to promote conservation behaviour and to deliver a key benefit component of the smart metering program.- Led a cross functional team to deliver the portal project on schedule and within budget, from requirements gathering through production go-live.- Actively manage issues and priorities to ensure smooth introduction and sustainment of the new tool for 1.89 million customers. - Involved with multiple channels such as external ad agencies and customer care teams to design messaging that promote the use and education of the new tool.

Responsible for technical customer interaction in order to promote the use of PMC's next generation communication ASICs. -Assist in the promotion of company products to ensure that they meet the design goals and intent of the customer-Reduce customer design time and improve their time to market by providing timely and top notch technical support and solutions-Generate documentation and provide customer training on new and existing products-Interact with sales, marketing and design departments to improve existing products and future designs to ensure that products capture customer needs and requirements.

Responsible for designing the next generation of line card products on the SmartEdge flagship routers SE400/600/800/1200.- Worked as a part of a team to improve signal integrity in PCB designs using Mentor Graphics and Cadence CAD tools to meet SERDES speeds of up to 2.5Gbps.- Ensured quality and reliability of design through exhaustive timinganalysis and lab testing using various equipment such as oscilloscopes, N2X and OmniBERR and scripting tests using diagnostics software written in the vxWorks environment.- Improved manufacturability of products by working with vendors and component managers to ensure availability of adequate second sources.- Created presentations and debug information to test engineers and contract manufacturers to help improve troubleshooting and manufacturing yield.- As a part of the process and technology group, identified key information to present to the hardware team in order to improve quality and overall company integration effort.- Designed and debugged control path FPGA on router linecard to meet design requirements in the Synplify Pro and Xilinx ISE environments.

- Applied problem solving skills in a cross-site team environment to test and verify new LCD controller ASIC designs against specifications.- Designed PCB and FPGA bus bridging devices for improve ASIC test coverage and created user documentation for their use.- Organized and communicated findings to design teams and provided feedback and recommendations for future design improvements.

Masters Of Business Administration (Part Time), Strategic Management

Graduate Diploma In Business Administration

Completed Courses in the areas of Managerial Finance, Accounting, Ecnonomics, Organizational Behavior and Marketing.

Basc, Engineering Science, Systems Option