- Implementation of digital marketing plan- Oversee and coordinate online and offline marketing activities- Monitor progress and effectiveness of digital marketing efforts- Liaise and maintain relationships with vendors to ensure collaboration in promotional activities- Actively reached out and qualified leads for sales team to follow-up on- Implemented Bitrix24 CRM platform for local and China office, including training

- Lead and manage Inside Sales Team, including training, new system implementation and monitoring- Monitor, evaluate and progress lead generation and sales performance via HubSpot CRM- Client servicing - From determined client's requirements, formulated proposals and oversaw project execution

Marketed the Synergy brand of automotive lubricants under a series of entities from July 2011 to June 2016.Business Development Manager (April 2014 to July 2016 - 2yrs 3mths)- Inbound and outbound efforts to prospect leads and develop them into distributors- Managed Assemble-to-Order (ATO) purchases end-to-end - Provide marketing and technical support for distributors in respective countries- Product development including formulation, certification and packaging- Planned and participated in trade exhibitions for brand exposure and lead generationMarketing Executive (July 2011 to Mar 2014 - 2yrs 9mths)- Managed Assemble-to-Order (ATO) purchases end-to-end - Provide marketing support for distributors in respective countries- Product development including formulation, certification and packaging

Actively expand clientele baseConsistently update skills and knowledge to assist clients with relevant expertiseMeeting and pitching to clientsDesigning according to clients' needsSourcing, costing and quoting projects unique to each clientCoordinate and communicate with vendors from start to end of sales processHandling of marketing initiatives including:- Outdoor Advertising- Corporate Gifts- Social Media Marketing- TV Commercials- Exhibitions / Trade Shows

Performed Sales duties at the Showroom, Dealer premises, communicating product benefits and providing demonstrationsServiced and supported Dealer accounts in the areas of price negotiation, point of purchase and in-store branding.Involved in servicing Custom Installation customers, recommending product combinations, quoting and installing the product at their premises.