Lawrence Mak Email & Phone Number

Burlingame, California, Us

Own global strategic initiatives to drive product innovation and market differentiation and position Lyra as the leading workforce mental health benefit for employers, providing fast access to life changing mental health care in 200 countries around the world. Lead the B2B Product Marketing org, setting vision and long term strategy to deliver on business targets and drive category growth by articulating voice of the market, advocating for product innovation and market differentiation, commercializing new offerings and driving long term growth of Lyra’s solutions.

Menlo Park, Ca, Us

Led consumer product marketing for Facebook Groups and 0-1 product bets in dating, local, college, and news publishing categories. Hired and grew multiple teams of individual contributors and managers that deliver on large-scale, company-priority initiatives and drive strategically important product and sentiment metrics. Owned the marketing learning agenda, delivered insights-driven GTM strategies, oversaw global product launches and campaigns to establish product-market fit, and aligned cross-functional partnerships in a heavily matrixed organization across a family of social networking and messaging apps. Navigated high-risk projects with real world impact on consumer data privacy, misinformation, safety and integrity, policy regulation and brand reputation.

San Jose, Ca, Us

Owned product marketing programs for Adobe Social, a social marketing platform that helps brands turn social data into social success, and one of six solutions core to Adobe Marketing Cloud. Developed go-to-market strategy, sales collateral, and competitive intelligence information to enable sales organization success. Collaborated with PR, AR, corporate marketing, lead generation and events teams on product launches to drive awareness and demand. Partnered with product management to influence product developments and integrations based on changing market dynamics, customer research and emerging opportunities. Presented Adobe Social use cases and value propositions at industry events, conferences, analyst and media briefings, and critical customer meetings.

Owned product marketing programs for Context Optional, an Efficient Frontier company, providing industry-leading social media technology and services for the world's top brands. Efficient Frontier was acquired by Adobe in January 2012. Developed product positioning and messaging, go-to-market strategy, sales collateral and competitive intelligence information to enable sales organization success. Presented product use cases and value propositions for critical customer meetings. Established Context Optional as an industry leader through thought leadership content.

Berkeley, Ca, Us

Led marketing efforts for Reality Digital, a SaaS company that built numerous award winning social media experiences for leading brands and agencies to help them connect with their customers. Responsible for brand strategy, digital marketing, lead generation, and PR agency management. Developed product positioning and messaging, go-to-market strategy, vertical solutions and sales collateral. Presented product use cases and value propositions for critical customer meetings.

San Francisco, Ca, Us

Executed corporate marketing and internal comms programs for CNET Networks, a leading provider of tech and e-commerce news and information and online marketplaces for tech and consumer products across the globe. Executed integrated marketing campaigns to attract advertisers to the brand portfolio. Developed and owned asset creation, sales collateral, promotions and sponsorships. Led internal comms campaigns, including creative and messaging. Orchestrated corporate events and conferences.

Us

Led 500-student tutoring center business for SCORE! Educational Center, a subsidiary of Kaplan and provider of customized tech-based education and tutoring services for children in grades K through 9. Oversaw day-to-day center operations, membership sales, customer service, marketing programs and staff hiring and development.