Lawrence Mak Email and Phone Number
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I have 20 years of product marketing and brand experience in consumer tech, media partnerships and B2B SaaS at Meta/Facebook, Adobe, CNET.com and social marketing startups. I've invested the last decade in building and leading high performing teams (senior individual contributors and people managers) with above average employee satisfaction scores. Experience building consumer products ranges from 0-1 innovation to mature products reaching billions of people globally. On the business side, I've launched platforms and tools for media companies, public figures and Fortune 500 companies. I've built subject matter expertise in the young adult / Gen Z category and oversaw creative and advertising campaigns with media budgets up to $20M aimed at engaging and converting them. I have deep experience navigating high-risk projects with real world impact on consumer data privacy, misinformation, internet safety, policy regulation and brand reputation. After spending 15 years launching social media and digital marketing products, I’m excited to extend my PMM experience to the intersection of tech and one (or more) of my passions: sustainable food tech, wine industry trends, auto innovation and equitable mental health. Outside of work, I can be found doing one or more of the following: cooking for a crowd, shredding the slopes, searching out the perfect whiskey sour, obsessing over renovation details, geeking out on the topic du jour, eating my way through an international city, being the butt of my partner's dad jokes.
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Senior Director, Global Product MarketingLyra Health Feb 2023 - PresentBurlingame, California, UsOwn global strategic initiatives to drive product innovation and market differentiation and position Lyra as the leading workforce mental health benefit for employers, providing fast access to life changing mental health care in 200 countries around the world. Lead the B2B Product Marketing org, setting vision and long term strategy to deliver on business targets and drive category growth by articulating voice of the market, advocating for product innovation and market differentiation, commercializing new offerings and driving long term growth of Lyra’s solutions.
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Consumer Product Marketing Lead, FacebookMeta Dec 2014 - Nov 2022Menlo Park, Ca, UsLed consumer product marketing for Facebook Groups and 0-1 product bets in dating, local, college, and news publishing categories. Hired and grew multiple teams of individual contributors and managers that deliver on large-scale, company-priority initiatives and drive strategically important product and sentiment metrics. Owned the marketing learning agenda, delivered insights-driven GTM strategies, oversaw global product launches and campaigns to establish product-market fit, and aligned cross-functional partnerships in a heavily matrixed organization across a family of social networking and messaging apps. Navigated high-risk projects with real world impact on consumer data privacy, misinformation, safety and integrity, policy regulation and brand reputation. -
Senior Manager Product MarketingAdobe Jan 2012 - Dec 2014San Jose, Ca, UsOwned product marketing programs for Adobe Social, a social marketing platform that helps brands turn social data into social success, and one of six solutions core to Adobe Marketing Cloud. Developed go-to-market strategy, sales collateral, and competitive intelligence information to enable sales organization success. Collaborated with PR, AR, corporate marketing, lead generation and events teams on product launches to drive awareness and demand. Partnered with product management to influence product developments and integrations based on changing market dynamics, customer research and emerging opportunities. Presented Adobe Social use cases and value propositions at industry events, conferences, analyst and media briefings, and critical customer meetings. -
Product Marketing ManagerContext Optional Aug 2011 - Jan 2012Owned product marketing programs for Context Optional, an Efficient Frontier company, providing industry-leading social media technology and services for the world's top brands. Efficient Frontier was acquired by Adobe in January 2012. Developed product positioning and messaging, go-to-market strategy, sales collateral and competitive intelligence information to enable sales organization success. Presented product use cases and value propositions for critical customer meetings. Established Context Optional as an industry leader through thought leadership content.
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Director Of MarketingReality Digital Aug 2008 - Jul 2011Berkeley, Ca, UsLed marketing efforts for Reality Digital, a SaaS company that built numerous award winning social media experiences for leading brands and agencies to help them connect with their customers. Responsible for brand strategy, digital marketing, lead generation, and PR agency management. Developed product positioning and messaging, go-to-market strategy, vertical solutions and sales collateral. Presented product use cases and value propositions for critical customer meetings. -
Associate Marketing Manager, Corporate MarketingCnet Networks Jul 2005 - Mar 2008San Francisco, Ca, UsExecuted corporate marketing and internal comms programs for CNET Networks, a leading provider of tech and e-commerce news and information and online marketplaces for tech and consumer products across the globe. Executed integrated marketing campaigns to attract advertisers to the brand portfolio. Developed and owned asset creation, sales collateral, promotions and sponsorships. Led internal comms campaigns, including creative and messaging. Orchestrated corporate events and conferences. -
Center DirectorScore! Educational Centers Mar 2002 - Dec 2004UsLed 500-student tutoring center business for SCORE! Educational Center, a subsidiary of Kaplan and provider of customized tech-based education and tutoring services for children in grades K through 9. Oversaw day-to-day center operations, membership sales, customer service, marketing programs and staff hiring and development. -
Sales & Marketing CoordinatorGranville Publications Nov 2000 - Feb 2002
Lawrence Mak Skills
Lawrence Mak Education Details
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UclaArt History
Frequently Asked Questions about Lawrence Mak
What company does Lawrence Mak work for?
Lawrence Mak works for Lyra Health
What is Lawrence Mak's role at the current company?
Lawrence Mak's current role is Global Product Marketing Leader at Lyra Health | Former Facebook/Meta and Adobe.
What is Lawrence Mak's email address?
Lawrence Mak's email address is lmak@fb.com
What is Lawrence Mak's direct phone number?
Lawrence Mak's direct phone number is +131066*****
What schools did Lawrence Mak attend?
Lawrence Mak attended Ucla.
What are some of Lawrence Mak's interests?
Lawrence Mak has interest in Aquariums, Snowboarding, Music, Food, Automotive Industry, Tech Gadgets And Design.
What skills is Lawrence Mak known for?
Lawrence Mak has skills like Social Media, Product Marketing, Marketing Communications, Corporate Branding, Internal Communications, Event Marketing, Corporate Blogging, Bylined Articles, Marketing Strategy, Digital Marketing, Social Media Marketing, Saas.
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