Lawrence is NPD Travel Retail's leading voice on all aspects of travel retail and duty free, for both manufacturers/brands' and retail operators alike. Creating value through developing strategic insights and driving NPD Travel Retail's thought leadership agenda, Lawrence enables our clients to understand the challenges and opportunities behind the industry's leading trends. Lawrence is also the author of our seminal document, the State of the Nation, a document that is invaluable in… Show more Lawrence is NPD Travel Retail's leading voice on all aspects of travel retail and duty free, for both manufacturers/brands' and retail operators alike. Creating value through developing strategic insights and driving NPD Travel Retail's thought leadership agenda, Lawrence enables our clients to understand the challenges and opportunities behind the industry's leading trends. Lawrence is also the author of our seminal document, the State of the Nation, a document that is invaluable in clients brand and strategy planning sessions for the year ahead. Finally, Lawrence works closely with our channel's leading press and communications providers and is the public voice of our [NPD Travel Retail] data insight. Show less

Solely leading the added-insight delivery of key strategic projects for multiple Travel Retail clients; ranging from manufacturers such as Diageo, Nestle, Hershey & Ferrero, through retailers such as Gebr. Heinemann and Aer Rianta

Nielsen, an S&P 500 company, is a global performance management company that provides an 'uncommon view of the consumer'Client Insights Manager for Young's, R+R Icecream and 2Sisters FG (Fox's Biscuits):- delivering key strategic insights that help clients grow their categories&brands, by analysing and utilising data- both retail measurement and consumer panel- and leverage category specialist insight.- define the client objectives and involve the appropriate experts to… Show more Nielsen, an S&P 500 company, is a global performance management company that provides an 'uncommon view of the consumer'Client Insights Manager for Young's, R+R Icecream and 2Sisters FG (Fox's Biscuits):- delivering key strategic insights that help clients grow their categories&brands, by analysing and utilising data- both retail measurement and consumer panel- and leverage category specialist insight.- define the client objectives and involve the appropriate experts to optimise the existing relationships (modelling techniques, qualitative research, digital:online, NPD, new media etc).- developing and delivering against account plans to support our clients business objectives.- identify quantifiable business opportunities through strategic analysis and engaging senior stakeholders. Show less

*Head Office role and remit:- Responsible for Fresh Meat, Ethnic Frozen and Frozen Desserts/Chips/Veg/Meat/Meal Sols trading categories and the deployment of the range. Analysing SKU level market data to produce ranging recommendations that meet target market coverage and increase product profitability and Asda share;- Responsible for ensuring category ranging decisions are commercially focused, calculating the value of ranging proposals and challenging unprofitable… Show more *Head Office role and remit:- Responsible for Fresh Meat, Ethnic Frozen and Frozen Desserts/Chips/Veg/Meat/Meal Sols trading categories and the deployment of the range. Analysing SKU level market data to produce ranging recommendations that meet target market coverage and increase product profitability and Asda share;- Responsible for ensuring category ranging decisions are commercially focused, calculating the value of ranging proposals and challenging unprofitable decisions;- Interpreting quantitative and qualitative data acquired from third-party sources: IRI, Nielsen and Kantar, and innovating how to interpret data differently;- Assist Merchandisers, Traders and Suppliers apply a more scientific approach to sales by re-forecasting product lines to reflect commercial impact of new, deleted, extended and restricted lines;- Build excellent working relationships with Category Merchandisers, Traders and Suppliers to ensure overall alignment of product strategy. Contribute to category meetings, Sign-offs and critical pathway meetings;- Competitor and Market awareness research;- Accountable for improving and streamlining the reporting of financials within the Ranging team, and it's sharing with Senior Management, Food Board and Merchandising;- Project management of special projects including Assortment Optimisation in new-stores based on ethnicity and consumer behaviour models. Show less