Lawrence Smit is a Founder and Innovation Consultant at Subtraction Co. He possess expertise in management, digital strategy, start ups, entrepreneurship, business strategy and 45 more skills. Colleagues describe him as "I spent a year managing a development forum of which Lawrence was a part. His engagement with the content was at a deep level, his commitment to learning and stretching himself much admired, and all told, I feel Lawrence took more from the course that possibly any other delegate. The result is that I judge Lawrence to be a very well rounded business owner, with competencies spanning the full range of what a business owner should know." and "I met Lawrence while on the Lumina Forum in 2009. He really impressed me with his ability to fully engage in the learning process both in the material, with his fellow students and then in the immediate application of the learnings in his own business. Lawrence is a man who does what he says he will do and that is a rare quality these days."