Susan Lawrence Email & Phone Number

Las Vegas, Nevada, Us

As a freelancer, I am leveraging my 20 years of experience working for internet and technology-driven companies in the Domain Registrar, Registry, and Monetization space. I have a proven track record of managing and growing strategic partnerships, key accounts, and channel marketing for domains, SSL, and email products. I am always eager to learn new skills and explore new opportunities in the Domain, Web3 and related tech industries.NamesCon - Work with the NamesCon team yearly on event planning and management of the women's networking event during the show (Women of the Web, formerly Women in Domaining. Responsible for all sponsorship sales and raffle prize donations.D3 - Assisted the D3 Team on event management of the Dominion conference. Responsible for Web2 attendee outreach, partner management and meeting arrangements, and on-site management during the event.

Toronto, Ontario, Ca

Managed a portfolio of OpenSRS/Enom top resellers of wholesale domains, SSL and email products ($2M net revenue)Advised customers how to grow their reseller businesses and identified business opportunities within the existing channel to cross-sell additional servicesMaintenance and execution of strategic account plans in close partnership with internal and external stakeholdersCoordinated internal and outside marketing promotions with Registries for direct marketing promotions with resellersAttended domain industry conferences to represent the company and meet with current and prospective resellers

Increased engagement with the channel and cultivated new alliances with channel partnersIncreased opportunities within existing channel partners for improved registration and renewal growthDefined and managed channel marketing strategy and promos, including drafting of all marketing promo agreementsRegistrar Business Development and Partnership Management strategy for the Registrar to find brand and influencers to promote the Registry's GTLDs with vertical partnersDesigned and implemented with DevOps a Registrar affiliate marketing program to promote brand and influencer partnerships of the Registry's gTLD offerings

Consulted key accounts regarding their efforts to grow networks of publishers and advertisers in the CPC ad industryImplemented, trained and supported clients on the Nami traffic management and bid engine platforms (XML syndication, direct advertisers, feed providers, and publishers)Liaised daily for key accounts to analyze data, troubleshoot and debug issues, demonstrate best practices, discuss new and upcoming product features, and upsell Nami's internal ad inventoryEvaluated customer performance in building access to ad inventory, growing traffic, and applying the correct set filters to maximize monetization of publisher revenueWorked with direct advertisers on Nami's bid engine platform including training, campaign set up, traffic management, optimization, and strategy

Beaumaris, Vic, Au

Responsible for all account management, sales, product and project management of Above.com's Domain Parking Manager and RegistrarMaintained and grew the client base and brought in new portfolios for Above.com's Parking Manager and Registrar businessesCross-sold the company's Direct Search Network, a direct navigation marketing platform that redirected highly-targeted, unique visitors straight to clients' websitesManaged ad sales on the domainstate.com forum

Los Angeles, California, Us

Responsible for maintaining and growing the overall value of the client's relationship with Domain SponsorMaintain and grow a portfolio of clients with a combined minimum value of $1 million quarterly.Analyze and optimize advertising campaigns for existing clientsAnalyze advertiser campaigns for changes and trends and manage new campaign introductions Identify and solve client problems and provide solutions Work with the Technology and Product teams to reach client's marketing goals

Managed the application process to acquire mortgage broker licenses in all U.S. states for the mortgage lead generation company Low.com

Assist in event planning and production for corporate and non-profit fundraising events. Fundraising and sponsorship including solicitation of individual and corporate donors, sponsorships and donor developmentLogistics coordination and management of catering, printing, décor, lighting and rentalsSourcing of sites/venues, vendors, entertainment and photographersPersonnel management of registration staff, volunteers, talent escorts and production specialistsProduction of collateral materials including invitations, ad journals, brochures and solicitation letters

Managed schedule and travel arrangements for high-profile public relations executiveResponded to press requests, built clip files, press kits and media/guest lists, proofread press releases and other documents for printSecured celebrity attendance at client eventsCoordinated T.V., print and radio interviews for clientsArranged client travel schedulesAttended client press junkets and photo shootsEscorted clients at red carpet events

Century City, California, Us

Dealt with discreet celebrity client's business management informationHandled all correspondence, administrative projects, phone reception, calendar and travel scheduling for the Managing Partner and a Division Partner of the firmComputed and processed all client billing for the division's business management services renderedCoordinated information exchange between the Managing Partner, Division Partner, Account Managers, Staff Accountants and BookkeepersProcessed and filed music sales certifications with the Recording Industry Association of AmericaGenerated invoices for division services renderedAssembled audit reports and valuations for client review

West Hills, Ca, Us

Senior Sales Specialist & Contract Coordinator for all US and Canada Software Sales ExecutivesResponsible for for all Sales Proposals, Contracts and RFPManaged 2nd Sales Specialist and the Front Desk

Communications

Education record

Education record