Tracy Lawrence

Tracy Lawrence Email and Phone Number

Senior manager, MarCom, and PR pro with a demonstrated history of success in media, government, non-profits, business, and higher education. Passion for cause marketing, land conservation, preservation, and sailing. @ Marblehead Festival of Arts
Tracy Lawrence's Location
Greater Boston, United States
About Tracy Lawrence

Marketing communications professional with major market media experience. Demonstrated success working in public agencies, media, non-profits, business, and higher ed. Experienced strategist with a track record of successfully advising to enhance visibility, reputation, and brand. Expert media relations, crisis communication, and issues management for senior leaders in complex organizations. Former producer NBC radio affiliate in Boston. Collaborative leader and mentor. PR pro, Event Management, Digital Marketing/Social Media, Executive Speechwriter. Strong professional with a Bachelor of Arts in International Relations from the University of Oregon.

Tracy Lawrence's Current Company Details
Marblehead Festival of Arts

Marblehead Festival Of Arts

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Senior manager, MarCom, and PR pro with a demonstrated history of success in media, government, non-profits, business, and higher education. Passion for cause marketing, land conservation, preservation, and sailing.
Tracy Lawrence Work Experience Details
  • Marblehead Festival Of Arts
    Director Of Events
    Marblehead Festival Of Arts Oct 2024 - Present
    The MFoA hosts events year-round, culminating in its signature 4-day Summer Festival of Arts. This historical arts festival, curated by artists from Essex County, features a wide range of cultural activities, art exhibits, concerts, and film festivals, all designed to provide an exciting experience for the entire family.
  • Sail Salem, Inc
    Development, Marketing, Strategic Planning
    Sail Salem, Inc Aug 2022 - Present
    Salem, Massachusetts, United States
    Community sailing with a focus on youth, STEM, sustainability, and ocean stewardship. Racial and economic equity are at the core of Sail Salem’s mission.
  • Creative Circle
    Senior Public Relations Consultant
    Creative Circle Jul 2021 - Present
    Boston, Massachusetts, United States
    Strategic Communications, Media Relations, and Speechwriting for Higher Ed Institutions.
  • Alignment Marketing And Media
    Principal
    Alignment Marketing And Media Feb 2008 - Jun 2021
    Boston, Massachusetts, United States
    Principal in confidential crisis communications, issues, and reputation management practice. Communications strategy, online monitoring, social media monitoring, review, and negative comment management, crisis response, brand preservation, positive reputation management, speechwriting, and strategic PR.
  • Corinthian Yacht Club Marblehead
    Marketing Communications
    Corinthian Yacht Club Marblehead Aug 2017 - May 2018
    Developed the first Marketing and Communications plan for a 600-member historic yacht club. Provided recommendations for improving digital communications to leadership. Created and implemented a social media and digital communications strategy. Managed the organization's website and directed updates with the web developer—created content for social media, email platform, print publications, and internal communications.
  • Massachusetts Department Of Conservation And Recreation
    Director Of The Office External Affairs And Partnerships
    Massachusetts Department Of Conservation And Recreation Jan 2006 - Jan 2008
    Boston, Massachusetts, United States
    Senior Staff member and strategic advisor to Commissioner. Managed staff of fourteen responsible for incident response management for DCR parks, facilities, and transportation infrastructure. Directed community and constituent relations, media relations, legislative relations, DCR trusts and partnerships, marketing, events, web, graphics, and customer service. Major projects included the planning and public involvement for the reconstruction of the Storrow Drive Tunnel, the opening of Spectacle Island, and the establishment of Teddy Ebersol's Red Sox Fields on the Esplanade. The Department of Conservation and Recreation is the steward of one of the largest state parks systems in the country. Its 450,000 acres is made up of forests, parks, greenways, historic sites and landscapes, seashores, lakes, ponds, reservoirs, and watersheds.
  • Massdevelopment
    Vice President Of Communication
    Massdevelopment May 2004 - Apr 2006
    Boston, Massachusetts, United States
    Manager for media relations and external affairs for Massachusetts' quasi-public development and finance authority. Spokesperson and communications strategist for finance, real estate, and federal military initiatives. The agency's redevelopment includes Brownfields, Gateway Cities, and Devens, a 4,400-acre planned community in Ayer, Massachusetts.During FY2020, MassDevelopment financed or managed 341 projects generating an investment of more than $2.69 billion in the Massachusetts economy. These projects are estimated to create or support 10,871 jobs and build or preserve 1,787 housing units.
  • The Boston Foundation
    Project Consultant
    The Boston Foundation May 2003 - May 2004
    Boston, Massachusetts, United States
  • Metropolitan Area Planning Council
    Senior Staff, Director Of Communications
    Metropolitan Area Planning Council Jan 2000 - Jul 2003
    Boston, Ma
    Senior manager in Boston's regional planning agency representing 101 cities and towns. Supervisor to staff in public affairs, legislative, graphic design, GIS and data center. Strategic advisor to Council and executive director, on federal, regional, and local issues. Developed and implemented a multi-faceted press, intergovernmental, and community relations strategy that was instrumental in a nationally recognized reorganization of Boston's Metropolitan Planning Organization (MPO) for a more equitable distribution of transportation funding between cities and towns and the $18 billion Central Artery/Tunnel Project.Created, developed, and directed the Metro Boston Regional Visioning Project; MetroFuture. Successfully raised $500,000 in private foundation funding to develop and implement a vision and regional growth strategy for metro Boston.
  • 7 News, Whdh-Tv
    Program Producer
    7 News, Whdh-Tv Feb 1998 - Jan 2000
    Boston, Massachusetts, United States

Tracy Lawrence Education Details

Frequently Asked Questions about Tracy Lawrence

What company does Tracy Lawrence work for?

Tracy Lawrence works for Marblehead Festival Of Arts

What is Tracy Lawrence's role at the current company?

Tracy Lawrence's current role is Senior manager, MarCom, and PR pro with a demonstrated history of success in media, government, non-profits, business, and higher education. Passion for cause marketing, land conservation, preservation, and sailing..

What schools did Tracy Lawrence attend?

Tracy Lawrence attended University Of Oregon.

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