Lawrence Wan Email & Phone Number

Shanghai, China

Shanghai, China

Head the e-commerce & brand industry BU, launching new programmatic BU, advise the founder & CEO on capabilities transformation at China’s largest outbound digital media & advertising agency managing 6b usd spending

China

Lead the worlds largest independent demand side platform (DSP) adtech company’s China commercial transformation strategy to adapt their outbound and domestic business. Early departure due to structure changes. Lead TTD’s transformation, growth strategy and business operations in China, overseeing virtual P&L.

China

• Lead Universal McCann (UM)’s transformation into a Futureproof media agency in China, managing approximately 150 staff and2.5B+ RMB in spend. Concurrently, launched Mediabrand Content Studio (MBCS).KEY RESPONSIBILITIES
• Redefine UM China’s capabilities, people, and proposition to deliver Futureproof solutions for clients
• Closer collaboration with IPG, Mediabrands & UM executive stakeholders local/regional/globally
• Manage P&L, increase client revenues, build senior client relationships and enhance market reputationKEY ACHIEVEMENTS
• Grew client revenues 20% YoY, achieved highest RECMA quali-score and award wins in 5 years
• Evolved the culture & talent towards integration connected to strategy, content, data & performance

Beijing, China

Lead the localization of the new growth & solution global BU. The goal is to transform Dentsu International Group to provide integrated solutions across line of business' for new growth and value for clients. Develop a localized business plan, structure, capabilities & service implementation focused on CRM, martech, e-commerce, social commerce & content.

Beijing City, China

Setup and manage a 1 P&L integrated solutions team to service Intel comprised of 7 OpCo’s with 25 persons covering B2C & B2B media plan, buy, analytics, martech, performance, social and content.

China

- Incubated, launched and manage AMNET, Dentsu International programmatic buying trading desk in China.- Developed a localized tech stack with proprietary capabilities in partnership with China's leading technology vendors.- Manage a dedicated programmatic team working with Dentsu Int’l group and agency management.- Manage P&L[Shifted from concurrent.

China

-Develop a diverse technology and data centric approach to Search within the team with both existing and all new staff.-Align Dentsu Int’l global and local clients with best in market Search strategy and execution.-Support iProspect’s performance marketing positioning for China on two levels – Search andProgrammatic buying of Display (through.

Shanghai, China

Consulting with digital media and marketing organizations on digitizing and commercializing their business and product strategy. This includes working with traditional media companies building in interactive capabilities, setting up a social media practices for agencies, repackaging mobile media for brand advertising and reworking 4A agencies client.

Head up a new incubation unit for digital systems, technology, platforms & product/services to increase both digital and traditional plan/buy operational efficiency and performance effectiveness across all GroupM agencies in China.

- Set-up, manage and grow the digital business operations for OMG in China

Start-up and manage the digital media plan/buy/implementation unit across Greater China

Founded, managed & sold business