Lawrence Wan Email and Phone Number
Lawrence Wan personal email
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>>Transforming brand advertisings full-funnel value by forging alliances with best-in-class marketing organizations across disciplines in the ecosystem>>Localizing and adapting digital media, data & tech capabilities to add value to the unique Chinese advertising marketplace>>Specialized, experienced and passionate about digital media & marketing tech, data & analytics, performance & commerce>>Serial launching & managing integrated brand advertising, digital media management, ad tech & performance units including for global marketing agency holding groups, telco and mature fast-moving start-ups >>Bridged a few unique divides from dotcom boom to crash to digital renaissance, offline to online to integration, linear to programmatic, brand to performance to full-funnel, APAC to China to global
Meetsocial
View- Website:
- meetsocial.cn
- Employees:
- 99
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Vp, Ecom And Brands Industry And Ceo AdvisorMeetsocialShanghai, China
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Vp, Ecom & Brands Industry & Ceo AdvisorMeetsocial Mar 2024 - PresentShanghai, ChinaHead the e-commerce & brand industry BU, launching new programmatic BU, advise the founder & CEO on capabilities transformation at China’s largest outbound digital media & advertising agency managing 6b usd spending -
General Manager, ChinaThe Trade Desk Jun 2023 - Dec 2023ChinaLead the worlds largest independent demand side platform (DSP) adtech company’s China commercial transformation strategy to adapt their outbound and domestic business. Early departure due to structure changes. Lead TTD’s transformation, growth strategy and business operations in China, overseeing virtual P&L. -
Chief Executive Officer, ChinaUm Apr 2021 - Jul 2023ChinaLead Universal McCann (UM)’s transformation into a Futureproof media agency in China, managing approximately 150 staff and2.5B+ RMB in spend. Concurrently, launched Mediabrand Content Studio (MBCS).KEY RESPONSIBILITIES• Redefine UM China’s capabilities, people, and proposition to deliver Futureproof solutions for clients• Closer collaboration with IPG, Mediabrands & UM executive stakeholders local/regional/globally• Manage P&L, increase client revenues, build senior client relationships and enhance market reputationKEY ACHIEVEMENTS• Grew client revenues 20% YoY, achieved highest RECMA quali-score and award wins in 5 years• Evolved the culture & talent towards integration connected to strategy, content, data & performance -
Head Of Integrated Solutions & GrowthDentsu International Jul 2020 - Apr 2021Beijing, ChinaLead the localization of the new growth & solution global BU. The goal is to transform Dentsu International Group to provide integrated solutions across line of business' for new growth and value for clients. Develop a localized business plan, structure, capabilities & service implementation focused on CRM, martech, e-commerce, social commerce & content. -
Managing Director, Team IntelDentsu International Oct 2018 - Apr 2021Beijing City, ChinaSetup and manage a 1 P&L integrated solutions team to service Intel comprised of 7 OpCo’s with 25 persons covering B2C & B2B media plan, buy, analytics, martech, performance, social and content.
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Managing DirectorAmnet - The Aegis Trading Desk Oct 2012 - Jul 2020China- Incubated, launched and manage AMNET, Dentsu International programmatic buying trading desk in China.- Developed a localized tech stack with proprietary capabilities in partnership with China's leading technology vendors.- Manage a dedicated programmatic team working with Dentsu Int’l group and agency management.- Manage P&L[Shifted from concurrent management of iProspect and Amnet to now dedicated management of Amnet] -
Managing DirectorIprospect Oct 2012 - Jan 2013China-Develop a diverse technology and data centric approach to Search within the team with both existing and all new staff.-Align Dentsu Int’l global and local clients with best in market Search strategy and execution.-Support iProspect’s performance marketing positioning for China on two levels – Search andProgrammatic buying of Display (through AMNET).-Establish and promote an appropriate “go to market” strategy for both clients and internal stakeholders for iProspect and AMNET.-Manage revenue targets and P&L -
Principal ConsultantEffisis Digital Consulting Jan 2012 - Nov 2012Shanghai, ChinaConsulting with digital media and marketing organizations on digitizing and commercializing their business and product strategy. This includes working with traditional media companies building in interactive capabilities, setting up a social media practices for agencies, repackaging mobile media for brand advertising and reworking 4A agencies client digital media strategy.
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Managing Director, E-Business Solutions (China)Groupm Aug 2010 - Nov 2011Head up a new incubation unit for digital systems, technology, platforms & product/services to increase both digital and traditional plan/buy operational efficiency and performance effectiveness across all GroupM agencies in China. -
Digital General Manager, ChinaOmnicom Media Group Jun 2008 - Jul 2010- Set-up, manage and grow the digital business operations for OMG in China -
Digital Director, Greater ChinaOmd Jul 2006 - Jun 2008Start-up and manage the digital media plan/buy/implementation unit across Greater China
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Business Manager, Search MarketingPccw Directories Limited 2004 - 2006 -
Managing DirectorEffisis Limited 2003 - 2004Founded, managed & sold business
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Associate Media DirectorEuro Rscg Hong Kong 2001 - 2003 -
Manager - Media, Marketing & CommunicationsModem Media 2000 - 2001
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Marketing & Communications OfficerSeanix Technologies Jan 1999 - Jun 2000
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Network DeveloperNew Ad Media 1996 - 1998
Lawrence Wan Skills
Frequently Asked Questions about Lawrence Wan
What company does Lawrence Wan work for?
Lawrence Wan works for Meetsocial
What is Lawrence Wan's role at the current company?
Lawrence Wan's current role is VP, eCom and Brands Industry and CEO Advisor.
What is Lawrence Wan's email address?
Lawrence Wan's email address is la****@****ail.com
What skills is Lawrence Wan known for?
Lawrence Wan has skills like Digital Strategy, Digital Media, Digital Marketing, Online Advertising, Mobile Marketing, Sem, Marketing, Strategy, Integrated Marketing, New Media, Social Media, Marketing Strategy.
Who are Lawrence Wan's colleagues?
Lawrence Wan's colleagues are Z Shiyuan, Kevin Kuai, 骆女士, 杨佩颖, Lawrence Qin, 赵晶莹, Chensong Chen.
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