Managed all aspects of brand and packaging development, digital marketing, & and consumer social media. Position eliminated due to insufficient funding.

Dr. Kerklaan Therapeutics is a Wellness Company, mainstreaming the health benefits of hemp and cannabis-based topical products one household at a time. We provide the only Hemp CBD and Cannabis-based brands formulated by a Doctor, integrating 40+ years of some of the worlds top cosmetic biochemists creating the highest quality products available. Doctor-designed, Patient-approved & Rigorously triple-tested by the top labs.

- Developed and managed over 300 dispensary accounts across Colorado- Part of team that built #2 brand in state in less than 12 months (then Benjamin's Edibles)- Launched 5 brands, each with own line of products- Opened 68 accounts in 14 weeks (vs. distributor's team of 8 reps that only opened 68 accounts in same time frame), averaged 3-5 new acconts per week- Interviewed and trained new sales representatives, developed sales tools, and optimized CRM content and layout to serve all relevant members of production and sales teams- Negotiated purchase of ~ 80% of raw plant material needed to produce all products manufactured- Identified licensing partner candidates in OR, WA, and NV to extend WANA Brands nationally- Identified Grow clients for HVAC and Coconut Coir/Soil partners

Brought a consultative sales approach new to WebMD that led our team to establish high-level relationships with pharmaceutical companies indlucing Alcon, Sanofi, UCB Pharma, etc.Secured 7 new blue-chip pharmaceutical clients in 18 months. Succeeded in helping clients overcome tremendours cultral and industry barriers to shift from traditional print and TV to cutting edge on-line marketing solutions.

- Contributed ~70% of companies revenues- Created sales target qualifier, marketing model, and sales materials to simplify complex medical technology sale of specialized laboratory services, software and hardware- Interviewed, field tested and trained new sales representatives- Secured 54 new physician client commitments in first 6 months- Top producer each year and offered National Sales Manager position- Focused company's approach to get attention of senior principas at major urological centers and hospitals across Sorthern US that demonstrated value of increased staff efficiency while improving quality of services to patients and decreasing client's manpower costs- Evaluated and tested potential new markets/states response and value to prioritize company's expansion nationally

- Developed global processes and awareness campaign; brand personality and logo, patient education, physician message, creative advertising and public relations platforms, sales training materials and communications to ensure coordination of corporate headquarters with all subsidiaries globally- Led and managed all agency partners in US, Germany, France, UK, Spain, Italy, Canada, and Japan including advertising, digitial media, medical marketing and direct-to-consmer advertising agencies to support campaign and 15 member New York based creative, project and budget management team- Created global presence and brand image for ALTANA, a previously unknown German pharmaceutical client- Built relationships and enthusiasm with the key physician and patient societies across all global subsidiaries

Led Global Brand Team of Bristol-Meyers Sqibb subsidiaries in all key markets around the globe in development and execution of PLAVIX launch strategy achieving $1 Billion US in sales in first 18 months.